People Of Play

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The best pizza I've found in NYC is Rosa's in Williamsburg

I started an entrepreneurship fraternity in college!

Games are amazing because they allow you to try new things without fear of failure while getting instant feedback on your actions!

Born and raised New Yorker

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MEME OF THE DAY

Alex Hochstrasser Talks Bilibo at 25: The Long Game of Play

Hey Alex, thank you for taking the time to speak with us. So Bilibo turns 25 this year. What surprised you most about its longevity? Alex: Probably that it still feels current. When I designed it, I wasn't trying to future-proof it. I was trying to strip away anything with an expiration date – no characters, no built-in story, no trend references. Just a shape that taps into something children have always done: pick up an interesting object and figure it out. It never quite fit in. That turned out to be an advantage. Never fit in how? Alex: When I was looking for a manufacturer after graduating, I quickly realized that a product without a clear category makes people uncomfortable. It's not a vehicle, not a figure, not a construction toy. Nobody quite knew which shelf to put it on. At the TOTY Awards in 2010, I overheard a woman wondering loudly why there was a salad bowl among the nominees for Preschool Toy of the Year. Bilibo won. I still think about that woman. She wasn't wrong about what it looks like. She just missed what it does. How did a design thesis turn into a company? Alex: By necessity, not by plan. When no manufacturer would take it on without changes I wasn't willing to make, it became clear that producing it myself was the only way to pursue the idea without compromising it. Starting a company wasn’t a romantic decision. It was the price of doing it properly. That mindset is still there. Independence is what allows us to stay consistent – even when consistency isn't the easiest path. Your work is often described as simple. What does that mean in practice? Alex: Simple is usually the result of a lot of editing. With something like Bilibo, every detail carries weight. The two eyes that give it personality and direction. The way two identical shells join to form a smiling sphere. The flexibility of the material. Even the sound it makes when it hits the floor. You're not adding features – you're removing everything that doesn't belong. Good design should feel obvious in the end, but it rarely starts that way. Bilibo and the first iPod launched the same month. Both won a Design Distinction Award in I.D. Magazine's 2002 review. What do you make of that company? Alex: It's a good piece of trivia – and maybe slightly more than that. Two very different objects, but a similar instinct underneath: reduce things to an intuitive core, trust the user, resist the urge to explain. Apple's pitch was a thousand songs in your pocket. Radical simplicity that expanded possibilities rather than limiting them. That's not a bad description of what we were trying to do with a piece of plastic. Apple has always been a reference point for me. The confident minimalism, the patience to let the design speak quietly rather than shout. The iPod is long gone. Bilibo is still here. I'm not drawing too grand a conclusion from that – but longevity usually comes from getting the fundamentals right, not from adding more. "Open-ended play" is everywhere now. What does it actually mean in your work? Alex: For us it's the foundation, not a label. We try to design objects that don't dictate a single use. The moment a toy tells you exactly what it is, it also tells you what it isn't. That's where things close down. With Bilibo, the physical interaction is immediate – sit, spin, balance, wobble. But the symbolic meaning stays open. It can be a shell, a helmet, a mountain, a bowl, a pond. That openness allows the same object to mean something different as the child grows. A two-year-old uses it differently than a five-year-old, who uses it differently than a ten-year-old. The challenge in design terms is calibration. Too abstract and the object feels cold, uninviting. Too specific and you've done the child's thinking for them. You want just enough character to draw them in, and enough room for them to take over. MOLUK has stayed deliberately small. Is that a choice or just what happened? Alex: Very much a choice – and one we've had to make actively, more than once. We've always been self-funded. No external investors, no venture capital, no sudden injection of cash to buy visibility. In the early years that was occasionally uncomfortable. In hindsight it was probably the best thing that could have happened. It forced us to be resourceful, to grow organically, to rely on word of mouth rather than marketing budgets. To earn each market slowly rather than buy our way into it. You see the alternative play out regularly in this industry – a well-funded launch, a big splash, and then silence two years later. The money runs out, the buzz fades, and there's nothing underneath to sustain it. We never had that problem, because we never had that option. I sometimes compare it to independent cinema versus studio productions. Both have their place, but they follow completely different logics. We're not trying to make blockbusters. We're trying to make things that last. Bilibo has been selling steadily for 25 years. That's a very different model from chasing the next big hit – and a very different kind of satisfaction. Alex and his sister Doris, the two-person team behind MOLUK. MOLUK is very much a family affair. Each year, their mother bakes MOLUK cookies for the booth at Spielwarenmesse in Nuremberg — a small tradition that has become something of a legend. How do you deal with trends? Alex: We mostly ignore them. If you follow trends, you're always late. By the time something is visible enough to follow, it's already on its way out. We try to focus on more fundamental patterns – how children explore, balance, collect, invent stories. Those don't change much. The context changes. The underlying behavior is remarkably stable. Bilibo Midi Why introduce Bilibo Midi and Bilibo Dots now, after 25 years? Alex: The original Bilibo was developed with kindergarten-age children in mind. It works across a wide range of ages, but for a two-year-old it can feel slightly oversized – especially once they decide to use it as a container for everything they own. Bilibo Midi is a better fit at that stage. Lighter, easier to handle, more portable. It gives younger children a real sense of control. When we tested the first prototypes, it felt immediately right – not like a new product, but like something that had always been missing. Bilibo Dots came from watching how naturally children create systems of value in play: collecting, sorting, counting, trading. The curved shape gives them a distinct physical and acoustic quality – they roll, spin, and interact in ways that are genuinely satisfying to handle. What matters to me is that every new object feels inevitable. As if it was already part of the family, just waiting to be made. We're not interested in expanding the range for its own sake – we're interested in completing it. Bilibo Dots What has Bilibo taught you over 25 years? Alex: That children don't need more instructions. They need better tools. If you give them something open enough and engaging enough, they will take it much further than you imagined. We once heard from a teenager who had kept his Bilibo since he was a toddler – still in his room, still in use. That kind of story tells you more about whether you got something right than any award does. The challenge was never to impress them. It was to trust them. What advice would you give to designers entering the toy industry today? Alex: Pay attention to how children play with things that were never designed as toys. There's a kind of honesty in that. If you can understand why a cardboard box outperforms a very sophisticated toy, you're probably asking the right questions. Alex Hochstrasser is the founder of MOLUK and the inventor of Bilibo. MOLUK is based in Zürich, Switzerland. www.moluk.com

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The Bloom Report

Terri Hitchcock BLOG

Terri Hitchcock: Can a Holiday Story Universe Direct $100 Million to Charities?

Exploring how a new storytelling platform is transforming holiday entertainment into an evergreen family tradition. For the past several years, I’ve been working on a question that sits at the intersection of storytelling, play, and purpose. Every year the holiday season inspires incredible creativity across entertainment, toys, games, collectibles, and family traditions. Entire industries come alive around experiences that families return to year after year. But despite the scale of the holiday entertainment and retail economy, relatively few entertainment properties are intentionally designed to direct meaningful, recurring funding toward charities and community organizations. That question ultimately led me to create a project called Knotty or Nice. Knotty or Nice is a holiday storytelling experience designed to become a new seasonal tradition for families — something they return to each December the way many families revisit classic holiday films. Concept artwork from the Knotty or Nice holiday story universe, a whimsical town where the adventures of Spirit and other characters unfold. The story itself unfolds in a whimsical holiday world where the forces behind “naughty” and “nice” are more complicated than they first appear. At the center of the mischief is an unpredictable fruitcake-loving troublemaker — a mischievous Spirit whose antics ripple through a community of characters tied to holiday traditions. As the season unfolds, unexpected alliances, surprises, and a little bit of chaos begin to reveal that the spirit of the season may depend on far more than simply keeping a list. What makes the project especially different is its structure. At the center of the experience is a patented non-linear storytelling platform that allows audiences to experience the story in a different sequence. Rather than every viewer seeing the same narrative unfold in the same order, each subscriber receives their own unique sequence of the story’s episodes. The system is designed so that every household experiences a distinct version of the narrative journey. That means two families watching during the same holiday season may encounter different character arcs and story connections depending on how their sequence unfolds. In fact, neighbors comparing notes about the show may discover they experienced the story in completely different ways. The goal is to create an experience that encourages conversation, discovery, and repeat engagement — the kind of storytelling that families naturally enjoy revisiting and discussing together. The project is now well underway, with issued patents protecting the storytelling platform, creative development in progress, and early conversations forming around production, music, and brand collaborations. We’re also fortunate to already have charities and community sports associations aligning with the project, helping shape the philanthropic mission and demonstrating how the story world can connect with real communities. The project is currently targeting a December 2027 debut, allowing time to build the story world thoughtfully and explore collaborations that could extend the experience for families beyond the screen. Advent calendar concept artwork for Knotty or Nice, designed to reveal piecesof the holiday story world throughout the season. From the beginning, Knotty or Nice was designed not only as a film experience, but as a holiday story universe capable of supporting many different forms of creative expression. The narrative structure allows the world, characters, and traditions within it to expand naturally over time, creating opportunities for storytelling, play, and shared family experiences that evolve from one holiday season to the next. Some of the most enduring entertainment properties eventually become more than stories. They evolve into worlds that inspire toys, games, collectibles, puzzles, and shared family traditions that families return to year after year. From what I’ve observed, the toy industry often refers to these kinds of stories as evergreen properties — worlds that become part of the rhythm of family life across generations. The long-term ambition for the project is to help direct more than $100 million to charities and community organizations within its first five years through a combination of storytelling, seasonal experiences, and products connected to the world of the film. That vision is one of the reasons I was excited to join the People of Play community. The toy and game industry has an incredible history of transforming stories into experiences that families interact with year after year. Some of the most beloved products in our homes are the ones that become part of family traditions. Knotty or Nice is still growing, but as the story world expands I see tremendous opportunity for imaginative products that extend the experience families have with the narrative. Possibilities include: puzzles that reveal hidden story connections collectible characters and seasonal figurines advent-style discovery experiences cooperative family games tied to the narrative creative holiday activity kits seasonal collectibles that families revisit every year One example I’ve been thinking about is a puzzle whose meaning changes depending on the sequence viewers experienced in the story. Two families could build the same puzzle and discover completely different connections based on the version of the story they saw. Because each household experiences a unique version of the narrative, the creative possibilities for interactive and collectible products are unusually rich. For creators and companies who enjoy building experiences around storytelling, early collaboration on a project like this can be especially interesting — not just to help shape how the story world expands, but to imagine the kinds of products families might return to every holiday season. The toy and game industry is filled with some of the most imaginative creators in the world, and many of the best products become part of family traditions for years — sometimes generations. As Knotty or Nice continues to develop, I’m excited to see how creators across storytelling, toys, games, and consumer products might help bring pieces of this world to life. If the idea of building experiences that families return to every holiday season — while helping direct meaningful funding to charities — sounds interesting, I’d love to connect. Sometimes the most interesting collaborations start with a simple conversation.

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Terri Hitchcock

The Bloom Report CLASSIFIED

NBCUniversal - Sr. Designer (Toys & Hardlines)

Full job description Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Universal Products & Experiences Overview: At Universal Products & Experiences (UP&E), we don’t just create products—we create a universe that fans can hold in their hands, wear, play, read, and experience every day. From Jurassic World’s roaring adventures to the playful charm of Minions and the timeless wonder of Back to the Future, we transform stories into unforgettable moments that spark joy across the globe. UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start‑up. Our mission is bold: to take imagination beyond the screen and into the real world through innovative products, immersive retail moments, and extraordinary theme park destinations. We bring both Universal-owned and third‑party worlds to life across expansive theme park destinations, e‑commerce platforms, live entertainment venues, and global retail partnerships—fueling fandom everywhere it lives. Whether it's iconic toys, fashion collaborations, books, collectibles, lifestyle products, or cutting‑edge video games, we work with world‑class licensees and creators to make our universe tangible. Here, creativity meets technology, and strategy meets storytelling. We connect design, commercial excellence, and fan passion to deliver experiences that millions cherish—inside the parks and far beyond them. As part of Universal Destinations & Experiences, you’ll join a global team that thrives on collaboration, imagination, and the power of culture‑shaping ideas. Your work will inspire fans, uplift communities, and leave a lasting mark on entertainment history. We believe in a workplace where every voice matters, every perspective is valued, and every colleague can shine. That’s how we strive to be an employer of choice for talent and a partner of choice for retailers, licensees, and creators who share our passion for world‑class storytelling. If you’re ready to bring imagination to life and create moments that resonate worldwide—your next adventure starts here. Join us and help create moments that matter. https://www.universalproductsexperiences.com/ Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law. Job Description ABOUT THE ROLE Universal Products & Experiences is seeking a Sr. Designer to support the design, development and approval of products across the Toys & Hardlines categories. This role reports to the Senior Manager, Product Design Studio, and plays a key part in delivering creative, high-quality and brand-aligned products. The successful candidate will play a critical role in upholding brand integrity while driving design excellence, creativity, and innovation. This role ensures efficiency and effectiveness across the product approvals process, ultimately supporting sustainable growth across the broader business. You will help shape the future of our products by setting a high bar for design quality, guiding product development, and collaborating closely with best-in-class partners across the industry. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90,000 - $105,000 Qualifications Design & Development Oversee all stages of product development lifecycle from concept though final production for assigned product categories - providing timely, actionable feedback to licensees and partners. Review and guide toy functionality, safety considerations, materials, tooling constraints, and manufacturing feasibility. Deliver accurate design direction/overlays aligned with property guidelines and priorities to external partners, including licensees, retailers and agents. Serve as the design expert for assigned categories, materials, technology, 2D/3D execution, product construction and manufacturing capabilities. Create mood boards and concept sketches for pitches and presentations. Research trends, innovations, and consumer insights to inspire new ideas. Participate in all key design and development meetings. Develop new product ideas and turn them into marketable lines. Understand basic packaging structure, branding elements, and toy functionality. Share detailed meeting recaps and action steps with management. Ensure brand consistency while driving creative innovation in product development. Perform other related duties as assigned to support the needs of the team. Design Strategy Work with team to identify growth opportunities in market. Conceptualize designs to support business strategies. Spot emerging trends and innovations across product categories. Balance design vision with cost targets, MOQ requirements, retail price points, and production timelines. Understand competitive market and consumer target. Build clear, polished design strategy presentations for internal mtgs. Licensing Expertise Understand the licensed entertainment and consumer products landscape. Ensure brand consistency across licensed characters, storytelling, and asset/toolkit delivery. Design and deliver show-to-shelf results. Collaboration & Communication Be the front-facing daily product design contact in assigned categories for external partners including licensees and retailers Strong skills in daily & strategic communication to the team, internal and external partners, including licensees, retailers, and 3rd party approvers. Proven ability to lead projects and facilitate discussions with all internal and external partners. Build strong relationships with all internal and external partners. Consistent communication and collaboration with internal and external partners (specifically licensees) Lead cross-functional development discussions and drive alignment across Franchise, Legal, Category, Retail, and Licensees. Qualifications 4+ years of experience in licensing, manufacturing, or consumer product design. Strong understanding of design, product development and manufacturing processes for Toys and Hardlines categories. Experience with licensed entertainment products. Strong traditional and digital hand-drawing skills. Excellent design & illustration skills. Strong grasp of 2D composition and 3D form factors. Proactive mindset to drive results. Strong communication and presentation skills. Proficiency in Photoshop, Illustrator, and working knowledge of InDesign, Keynote, PowerPoint, Word, and Excel. Highly organized, detail-oriented, and adaptable in a fast-paced environment. Confident in advocating for design decisions and collaborating toward shared goals. Education Bachelor’s degree in Toy Design, Industrial design, Illustration, or a related field required. Additional Requirements: Travel may be required Perform other related duties as assigned to support the needs of the team Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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The Bloom Report

Mary Couzin CLASSIFIED

Lucky Egg - Sales Associate - UK

About the job Join the 4th Fastest-Growing Founder-Led Business in the UK We’re Lucky Egg, the fast-growing creators shaking up the party games world with viral hits like Grab the Mic, Misheard Music and Sorry What?!. Our games are played by millions worldwide. At Lucky Egg, we move fast, think big, and back bold ideas with commercial discipline. As we scale our UK retail presence, we’re hiring a Sales Associate- UK to own and accelerate our retail growth. We sell two ranges of games: Essentials range — our value-tier games, supplied direct to retailers such as The Works and The Range. This is the first focus of this role. Core range — our premium games, distributed through our UK partner to retailers such as John Lewis and Waterstones. 🎯 The Role: Sales Associate - UK This is a hands-on role for someone hungry to grow fast and take on real responsibility from day one. You’ll lead Lucky Egg’s Essentials growth across UK & Ireland retail, while supporting Core account management alongside our distributor. You’ll own the Essentials range end-to-end — account management, new business development, commercial planning, and retail activation. On Core, you’ll manage our distributor relationship and work closely with our distributor ensuring strong retail sell through. This is a high-trust, high-scope role. We’re not looking for someone to maintain the status quo — we want someone who will push it forward. 🧠 What You’ll Do Essentials Range Ownership Own all account management for Essentials range retailers, including The Works, The Range, and equivalent value retail. Drive new business into national and discount retail — ALDI, Lidl, Morrisons, and beyond. These are major commercial opportunities and you’ll own them. Expand range depth, distribution, and sell-through performance across existing Essentials accounts. Build and grow our independent retailer base via Faire, increasing breadth of distribution across the UK. Own the commercial performance of your accounts — P&L monitoring, ranging decisions, promotional planning, and sell-through reporting. Work with the wider team to refine the Essentials proposition — this isn’t just selling what exists, it’s helping shape what we build next. Core Range — Account Management & 2027 Transition Manage the Core range relationship with our UK distributor, ensuring strong sell-through and account health across key UK & Ireland retailers. Support commercial modeling, margin planning, and forecasting processes. Commercial Ownership & Retail Execution Build and deliver retail activations across both ranges, from concept through to execution and ROI reporting. Ensure gold-standard merchandising of Lucky Egg products in-store and online. Plan and execute trade shows, buyer pitches, and sales events. Track orders, invoices, deliveries, and stock levels to protect sales momentum. Use AI and automation tools to work faster, surface insights, scale bigger, and reduce manual reporting overhead. 🛠️ Who You Are High Agency – You operate independently and create momentum without waiting for direction. Commercial Hunter – You enjoy opening doors, pitching products, and closing opportunities. AI & Automation Minded - We are an AI native company. You naturally reach for tools and automations to work faster and smarter. Move Fast – You act with urgency and turn conversations into commercial outcomes. Think Big – You see scalable retail opportunities and push to expand distribution. Retail Aware – You understand how UK retail buyers think and how products succeed on shelf. Hungry to Learn - You don’t need to have done this before - you need to want to figure it out faster and better than anyone else. 🏢 Location, Benefits & Perks Location: Central Soho office, close to major transport links, with regular in-person collaboration. Hybrid Working: 1 day per week WFH. Holidays: 25 days annual leave, plus bank holidays. Perks: Fully-stocked kitchens & fridges A free selection of Lucky Egg games each year — play is part of the job Regular social events, including team lunches Access to local discounts (cafés, fitness, beauty, and more) Pension scheme 🌟 Our Culture & Values Speed as Default: We move in minutes and hours, not days and weeks. Bold Thinking: We aim for 10x solutions, not incremental improvements. Ownership: If you see a problem, fix it — and own the outcome. Honesty Over Ego: Ask questions, challenge thinking, and learn fast. Urgent curiosity: Always looking for the next opportunity as soon as possible. Exceptional People: Smart, kind, resourceful, and coachable. 🎨 How to Apply Hiring Manager: Claudia Bettson-Burdett (Global Sales Manager) We want to see your energy, not just your CV. Please submit both of the following through the application form below: You CV A 2-minute video on why we should hire you Application Form: https://wkf.ms/3NaPGGZ

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Mary Couzin

Mary Couzin CLASSIFIED

Lucky Egg - Sales Associate - US

About the job 🚀 Join the 4th Fastest-Growing Founder-Led Business in the UK We’re Lucky Egg, the fast-growing creators shaking up the party games world with viral hits like Grab the Mic, Misheard Music and Sorry What?!. Our games are played by millions worldwide — sparking joy, laughter, and real human connection. At Lucky Egg, we move fast, think big, and back bold ideas with commercial discipline. We sell two ranges of games: Essentials range — our value-tier games. Core range — our premium games. 🎯 The Role This is Lucky Egg’s first on-the-ground hire in the United States — a genuinely rare opportunity to build something from scratch for a globally recognised brand with serious commercial momentum. You’ll work closely with the Global Sales Manager based in London and own Lucky Egg’s retail growth across the US. This is a high-trust, high-scope role for someone hungry to build. You’ll identify opportunities, open doors with buyers, and turn them into scalable retail partnerships. We’re not looking for someone to maintain the status quo — we want someone who will push it forward. Note: Target and Walmart are managed separately — this role focuses on all other national and regional retail channels. 🧠 What You’ll Do Strategic Account Development Build relationships with buyers at US retail accounts including H-E-B, Meijer, Macy’s, Kohl’s, Dollar General, Five Below and similar national and regional retailers. Expand Lucky Egg’s distribution across mid-tier and strategic retail partners, growing shelf presence, store count, and range depth. Position Lucky Egg as a trusted, long-term partner — not just a one-off supplier. New Business Growth Build and convert a structured pipeline of new retail accounts across the United States. Lead outreach, buyer meetings, and product pitches with energy and commercial clarity. Negotiate commercial terms and secure retail listings. Retail Execution & Activation Work with retail partners to maximise in-store performance and sell-through rates. Support retail activations, promotions, and new product launches. Ensure Lucky Egg products are positioned for success across all retail channels. Pipeline, Forecasting & Reporting Maintain a structured pipeline with clear next actions, timelines, and conversion tracking. Support forecasting of retail orders and account opportunities. Track account performance and flag risks and growth opportunities proactively. Use AI and automation tools to accelerate outreach, reporting, and market research — work smarter, and quicker, not just harder. Market Insight & Industry Presence Monitor US retail trends, competitor activity, and category opportunities, feeding insights back to Product, Marketing, and Sales. Represent Lucky Egg at trade shows, buyer meetings, and industry events across the US. Build Lucky Egg’s reputation and relationships across the US toy and games retail ecosystem. 🛠️ Who You Are High Agency – You operate independently and create momentum without waiting for direction. Commercial Hunter – You enjoy opening doors, pitching products, and closing retail opportunities. Move Fast – You act with urgency and turn conversations into commercial outcomes. Think Big – You see scalable retail opportunities and push to expand distribution. AI & Automation Minded - We are an AI native company. You naturally reach for tools and automations to work faster and smarter. Retail Aware – You understand how US retail buyers think and how products succeed on shelf. Hungry to Build - You want to be the person who built Lucky Egg’s US business — and you’re willing to do the work it takes to get there. 📍 Location Dallas / Austin, Texas This role will be based in Texas with regular travel across the US to meet retail partners and attend industry events. 💼 Benefits & Perks Competitive salary + performance bonus Additional benefits package Work with a fast-growing international team and London HQ Travel to key retail meetings and industry events A free selection of Lucky Egg games each year — play is part of the job 🌟 Our Culture & Values Speed as Default: We move in minutes and hours, not days and weeks. Bold Thinking: We aim for 10× solutions, not incremental improvements. Ownership: If you see a problem, fix it. Honesty Over Ego: Ask questions, challenge ideas, and learn fast. Curiosity: Always looking for the next opportunity. Exceptional People: Smart, kind, resourceful, and coachable. 🎨 How to Apply Hiring Manager: Claudia Bettson-Burdett (Global Sales Manager) We want to see your energy, not just your CV. Please submit both of the following through the application form below: Your CV A 2-minute video on why we should hire you Application Form: https://wkf.ms/3NaPGGZ

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Mary Couzin

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