Produced by Spin Master Entertainment, the highly anticipated spin-off series from Paramount‘s pre-school franchise Paw Patrol follows the adventures of fan-favourite English bulldog Rubble and his construction crew family.

Mattel is commemorating the 70th anniversary of Matchbox by introducing special limited-edition vehicles that utilise recycled zinc. Mattel is commemorating the 70th anniversary of the Matchbox brand and seven decades of die cast adventures by reflecting on its legacy and looking to the future.

In Moonbot Studios’ Emmy-nominated, heartwarming short film, Taking Flight, Tony, a young boy, learns all about the power of imagination. After being dropped off at his grandfather’s house, he expects another boring, restless day until an old photograph of his father when he was Tony’s age catches his eye. READ MORE...

A study conducted by KK Women’s and Children’s Hospital found that many parents are buying toys that are not age-appropriate for their children. For example, some parents believed that the toys they were purchasing would benefit their child educationally, and thought that their child was old enough to play with the toy safely. This resulted in a 15% rise in toy-related injuries in children under the age of 5 in 2013, compared to the same period in 2012.

Mattel’s Barbie brand continually strives to offer one of the most inclusive doll portfolios on the market and this year, the brand continues to make strides to further inclusivity by introducing a Chelsea doll with Scoliosis. Chelsea, Barbie’s little sister, is core to the Barbie world and with the release of Chelsea with Scoliosis – featuring a doll with curvature in the spine...