People of Play

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For anyone who loves toys and games, and who wants to know more about the stories and people behind the magic of play.

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POP Lite

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Ideal For Anyone Who Wants To Be Searchable In The Toy And Game Industry For Their Products, Services and Ideas.

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Basic access to information on people

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and companies #@$! An easy-setup profile and live helpful support if you have any questions #@$! Show one product (with photos and videos) on your page #@$! Receive updates about People of Play and the latest products they are working on and releasing #@$! Get the latest news from leading industry innovators

POP Individual

^$250/year

Perfect To Build And Maintain Networks, Showcase What You Have Accomplished and Stay Current Within The Play Industry.

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FULL access to information on people

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and companies#@$! An easy-setup profile and live helpful support if you have any questions #@$! Display your entire portfolio

adding unlimited products

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and more #@$! Advanced Search for industry contacts by roles

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and more #@$! POP Pub networking – just one connection can change your life! #@$! POP Wiki: Unlock a library of almost 1

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and videos to help grow your business #@$! POP Originals: Enjoy entertaining videos sharing our industry’s stories! #@$! Latest industry news #@$! Exclusive discounts #@$! Free events

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POP Company

^$1000/year

Especially designed for toy and game companies to access the People of Play, and find prospects and expertise.

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FULL access to information on people

products

and companies #@$! An easy-setup profile and live helpful support if you have any questions #@$! Display your entire portfolio

adding unlimited products

photos

videos

media

and more #@$! Advanced Search for industry contacts by roles

skills

location

and more #@$! POP Pub networking – just one connection can change your life! #@$! POP Wiki: Unlock a library of almost 1

000 White Papers

interviews

articles

and videos to help grow your business #@$! POP Originals: Enjoy entertaining videos sharing our industry’s stories! #@$! Latest industry news #@$! Exclusive discounts #@$! Free events #@$! Find person-to-hire based on skills #@$! Opportunity to launch advertisement campaigns

targeting members of the industry

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MEME OF THE DAY

The Bloom Report MEDIA-MENTION

Nostalgia: Elmer's Glue: The Surprising Story

The story behind Elmer's Glue largely features the importance of marketing. Would the glue have been such a big seller without Elmer's face to market it?

The Bloom Report

https://americacomesalive.com/elmers-glue-the-surprising-story/

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The Bloom Report MEDIA-MENTION

‘Barbie’ movie’s costume designer is an Oscar winner - NY Post

By now, you’ve probably seen the ’80s-inspired neon roller-skating outfits Margot Robbie and Ryan Gosling sported on the live-action “Barbie” movie set. The movie’s viral ensembles are the vision of Oscar-winning costume designer Jacqueline Durran, Variety confirmed Tuesday. The wardrobe specialist has won two Academy Awards and also worked with “Barbie” co-writer and director, Greta Gerwig, on “Little Women.”

The Bloom Report

https://nypost.com/2022/06/28/barbie-movies-costume-designer-is-an-oscar-winner/

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The Bloom Report MEDIA-MENTION

WoW pets turned into mounts by community member's toy design - PC Games

Though likely a logistical nightmare to implement, this World of Warcraft toy would no doubt delight MMO players that like to collect WoW pets and mounts ...

The Bloom Report

https://www.pcgamesn.com/world-of-warcraft/wow-pets-mounts-toy

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The Bloom Report MEDIA-MENTION

Rescue Knights launch event sees Paw Patrol take over Bamburgh Castle

The Paw Patrol pups visited Bamburgh Castle at the weekend to celebrate the launch of the new medieval-inspired range, Paw Patrol Rescue Knights. This weekend, the Paw Patrol pups made their way to the Northumberland coast for two days of historic fun at the famous Bamburgh Castle to celebrate the...

The Bloom Report

https://toyworldmag.co.uk/bamburgh-castle-welcomes-paw-patrol-for-rescue-knights-launch-event/

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The Bloom Report MEDIA-MENTION

Mattel launches new Hot Wheels Unleashed Web3 collectibles

Mattel has teamed up with blockchain Wax, offering a new spin on classic collectibles with a physically redeemable, digital Hot Wheels collection. For over 50 years, Hot Wheels has brought joy to collectors around the globe, with more than 8b die-casts sold, along with a growing number of life-sized

The Bloom Report

https://toyworldmag.co.uk/mattel-launches-new-hot-wheels-unleashed-web3-collectibles/

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MEME OF THE DAY

Recent Blogs

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Book Reviews

About Jenga: The Remarkable Business of Creating a Game that Became a Household Name

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The Bloom Report

We Teach What We Allow

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Biographies and Interviews

BLIP TOYS’ BILL NICHOLS AND PETER CMIEL THOUGHTFUL NEW TAKE ON CLASSIC PLAY CONCEPTS

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Product Launches

Eddy’s World was just nominated for an Emmy Award. It's for the Los Angeles area.

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Book Reviews

Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them

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Recent Wiki

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Leaders and Legends Explore Creativity and Where Ideas Originate

Judith Blau - A Serendipitous Journey

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Leaders and Legends Explore Creativity and Where Ideas Originate

Adi Golad, Founder of Goliath: A Toy Industry Giant

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Leaders and Legends Explore Creativity and Where Ideas Originate

Shoot the Moon - Going For It All Since 1985

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Leaders and Legends Explore Creativity and Where Ideas Originate

Ivan Moscovich - Survivor, Inventor, Artist and Inspiratoin

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MISCELLANEOUS

Principles of Adult Play(fulness) in Contemporary Toy Cultures

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Recent Entertainment

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POP Entertainment

Randy Klimpert Shares his Ukulele Collection

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POP Entertainment

Steve Casino Peanut Art

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POP Entertainment

Everyone's Talking about POP!

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POP Entertainment

Princess Etch - a Multi-Talented Etch A Sketch Artist

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POP Entertainment

Joseph Herscher of Joseph' s Machines.

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Recent POPcast

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Hidden Role: The Brains Behind your Favorite Games

Ed Gartin is... the Evel Knievel of Inventor Relations!

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Hidden Role: The Brains Behind your Favorite Games

Hidden Role: The Brains Behind your Favorite Games - Matt Leacock talks Game Design...

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Hidden Role: The Brains Behind your Favorite Games

Nicholas and Rebecca are BlueMatter Games!

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Hidden Role: The Brains Behind your Favorite Games

Tanya Thompson is Hasbro's Game Scout!

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Hidden Role: The Brains Behind your Favorite Games

Matt Nuccio took over the "Family Business"... of Toys!

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Recent Duos

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POP DUOS 2021

POP Duo: Marty Abrams, President of MEGO and Brian Volk Weiss, Founder, CEO, The Nacelle Co.

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POP DUOS 2021

15:24 / 34:00 POP Duo: Al Kahn, former CEO 4Kids Entertainment and Kedar Narayan, Inventor, Speaker

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POP DUOS 2021

Dan Klitsner, Inventor of Bop It, and his Surprise Guest - the voice of Bop It!

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Today is...

Happy Old Farmers Day!

Check out Little Farmer Kit!

Word of the Day

Item

An item is a product.

Submitted by People Of Play

3 Truths & a Lie Mini-Game

Featured Articles

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The Bloom Report

LOVE, Litzky by Michele Litzky

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The Bloom Report

Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week

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The Bloom Report

NEW! Hidden Role Podcast, The Brains Behind Your Favorite Toys and Games!

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The Bloom Report

tBR Person of the Week: Ahren Hoffman Just Zipping Along

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Featured Innovators

Robert Victor

Bob Fuhrer

Peggy Brown

Leslie Scott

Tait & Lily, Inventors of Betcha Can't!

Keep Trying and Don't be Afraid to Make Mistakes