All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center.

Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.

Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year.