Sticki Rolls has partnered with Minecraft to bring you a whole new world of collectible stickers and accessories! Sticki Rolls are mini rolls of unique and collectible stickers, and this collaboration offers plenty of ways to play. For kids who simply love stickers, there’s an endless supply of Minecraft-themed designs to discover, featuring recognizable imagery from the game. But for those who want to take their collection a step further, there’s a whole world of collectibles to explore. From wearable wristbands and collectible block styles to achievement cards and collector’s books, Minecraft x Sticki Rolls brings the excitement of discovering, collecting, and building from the screen into an engaging, tactile experience.     There are a few different ways to dive into the Minecraft x Sticki Rolls collection, starting with the Collectible Sticker Wristbands. These elastic bracelets come threaded with five Sticki Rolls and feature Minecraft-themed beads inspired by the game’s iconic blocky world. From green Creeper heads to red TNT cubes, there are many thoughtful details incorporated into the product. The wristbands are ready to wear right out of the package, and when one runs out, it’s easy to slide it off and replace it with a new one.   Even the packaging itself is collectible. The wristbands come in one of 18 different block styles that vary in terms of color, texture, and imagery. Some are rarer than others—just like the Sticki Rolls themselves. Inside the blocks are the collectible wristband—of course—as well as a Collector’s Manual and an Achievement Card. The Collector’s Manual maps out the different categories of stickers and block styles, as well as their rareness.     The Achievement Cards add a whole new layer to collecting. Each sticker has a name and a code, and if you so choose, you can collect the different stickers by sticking them onto the corresponding Achievement Card. For example, one achievement card is called Into the Ocean. There’s a spot for the “Aquatics Charmers” sticker, identified by code M589, plus spots for “Discover Ocean Mobs,” “Survival Mode,” and “Block Out The Competition.” The Collector’s Book makes it easy to keep track of your different Achievement Cards and mark your progress in discovering all the stickers.   Perhaps what I appreciate most about this collaboration is how authentically it captures the spirit of Minecraft. The attention to detail, from the sticker categories to the imagery itself, makes the collection feel true to the game. And just like Minecraft, there’s no one right way to enjoy it. If you want to build a cool house, have at it. If you want to build an entire village, ecosystem, or world—you can! That same freedom carries over to Sticki Rolls. You can enjoy the stickers on their own or dive deeper into collecting, completing Achievement Cards, and organizing your finds in the Collector’s Book. There’s no set way to play or collect, just plenty of room to explore, create, and make the experience your own.

Sticki Mates   Sticki Mates are little collectible figurines that store and dispense your Sticki Rolls! A staple for arts and crafts projects, Sticki Rolls are fun to use, but their tiny size can be hard to maneuver, especially for tiny hands. Enter Sticki Mates: adorable, portable, and collectible characters to hold and dispense your Sticki Rolls!   Each character has a name and some even have a sidekick too. There’s Happy Axie, Slo Moe, Rex, Chillin Charlie, Bunbun and her built-in companion Stardust, and many more. Some Sticki Mates are rarer than others—Happy Cappy and Cora & Bee are harder to find, and the Super Rare Sticki Mates are even harder to locate. These cuties are the same figurines you know and love: Happy Axie, Cora & Bee, and Stardust & Bunbun, but in the exclusive titanium colorway.   No matter who you unbox, you’ll be met with an adorable little face and an exclusive Sticki Roll that’s unique to your character. The characters not only come in a little blue carrier that you can clip onto your backpack, but also come wearing their own little backpack that can store up to four Sticki Rolls!   I had the pleasure of unboxing Booboo, an adorable little ghost with blushing pink cheeks to match her pink bow. Her sparkling stickers—including the exclusive Boo Boo-In’ Sticki Roll—depict different snapshots of her and her ghost friends: sharing a pink drink, enjoying sweets together, and giving each other heartfelt gifts of stuffies and letters.   I also added the super rare Titanium Happy Axie to my collection, along with the exclusive Axie’s Cavity Titanium Sticki Roll, which of course includes plenty of images of Axie brushing his teeth and showing off his pearly whites.   The design itself is very easy to use. The Sticki Roll dispenser opens and shuts with a simple lever, so refilling is seamless. The backpack is also very accessible, so getting access to your stored Sticki Rolls is easy, too. The figurines themselves fit snugly into their carriers, making them easy to take on the go.   I particularly appreciate that aspect of the design, because as a former child and a current babysitter, I’m quite familiar with the urge to use stickers. The Sticki Rolls feel like an endless supply of unique designs that are sure to keep kids occupied during arts and crafts projects. Plus, the figurine is a toy in and of itself: after unboxing one, you can’t help but want to collect them all!

AI may be the biggest shift I’ve worked through. There’s plenty we still need to understand, but I’m optimistic about what we can do with it.   From delighting people at Disney to helping shape the future of trucks at Ford, optimism has been the foundation for overcoming challenges that once seemed impossible.   Those successes gave me confidence about what comes next. Looking back, I’ve realized that optimism was there before the successes, helping make them possible.   Optimism helps folks see a problem as a palette of possibilities. The methods I’ve tested and refined give those possibilities a way forward: understand people, connect different disciplines, make ideas tangible, and learn by trying them.   The goal is to create something that delights people and improves the bottom line. I care about both.   With AI, a small creative team might explore an idea it once couldn’t afford to test. An inventor might finally show others what they’ve been imagining. Thoughtful guidance can help us turn those possibilities into useful work.   People who make toys and games already know the value of imagining, building, playing, and trying again. We have those habits to draw on.   I’m looking forward to hearing what you’re discovering at POP Week. If you’re thinking about what comes next for your products or your team, I’d enjoy comparing notes.   Brian MooseCreative & Innovation ExecutiveHelping companies strengthen their creative teams, processes, and culture—and develop what comes next.brianmoose.com