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The Walt Disney Company - VP-Creative Americas

About the job VICE PRESIDENT - CREATIVE, AMERICAS The Vice President of Creative, Americas will serve as the creative leader for Disney Consumer Products – Americas across The Walt Disney Company's extraordinary portfolio of brands—Disney, Pixar, Marvel, Lucasfilm, 20th Century Fox, and National Geographic. Leading a team of 80+ designers across the Americas (US and LATAM), this role is responsible for creative strategy, planning, design, and production of all product creative, branding, packaging, and creative assets distributed via Style Guides to drive the Americas licensing business spanning licensed and owned & operated product portfolios. STRATEGIC LEADERSHIP & CREATIVE VISION Define and drive the creative vision and brand standards for Disney's portfolio across three major product categories: Softlines (apparel, soft home goods), Hardlines (toys, collectibles, homewares), and Consumables (food, beverages, treats) Develop multi-year creative strategies and franchise roadmaps in close collaboration with Global Creative, Franchise teams, Studios, and Commercial leaders to align regional execution with global brand priorities Champion a creative-first, consumer-centric approach that transforms franchises into compelling products spanning broad audiences and retail channels Work with Commercial and Brand leaders across all brands to strategize and plan annual/seasonal style guides to drive the licensing business and feed into the global portfolio of creative assets Serve as the creative authority and brand guardian, protecting character integrity while enabling licensee innovation and commercial success CREATIVE DESIGN & STYLE GUIDE DEVELOPMENT Oversee the development, evolution, and distribution of comprehensive brand style guides and creative toolkits for all franchise properties, ensuring alignment with global creative standards Provide creative direction and lead design teams in developing brand-right, audience-right, story-driven graphic design, character art, and brand expressions that inspire licensee product development across Product, Packaging, and Retail applications Collaborate closely with Business Affairs and Legal teams to clear all creative materials through proper approval processes before distribution to licensee partners Drive bespoke creative development for strategic Americas focused Halo and Premium accounts (Ralph Lauren, Marc Jacobs, KITH, SKIMS, KHY, Supreme, Gap, Old Navy, Walmart, Target, Amazon, Hot Topic, BoxLunch, Her Universe) delivering original story-driven art, graphics, branding, and packaging Lead the development of Licensed packaging style guides for Americas, establishing design standards that elevate brand presentation at retail STUDIO & CONTENT OWNER COLLABORATION Work with executive creative partners across Walt Disney Animation, Pixar Studios, Lucasfilm, Lightstorm, Disney Channels, and Disney+ to ensure authentic brand representation Partner with filmmakers, Studio franchise teams, and Studio Marketing including Marvel Studios to develop creative that honors storytelling while driving commercial success Liaise with DTCR (Direct-to-Consumer & Retail) leads in development of owned & operated creative for Product and Packaging PRODUCTION & CREATIVE OPERATIONS Lead the production team managing the development, delivery, and distribution of style guides for Americas Ensure the creative organization operates efficiently with optimal tools, resources, technology platforms, and processes that enable team members to deliver exceptional results Establish best practice internal processes for creative development, asset management, and distribution COMMERCIAL & MARKETING PARTNERSHIP Work closely with Americas Commercial Retail teams to plan and manage creative support for all key accounts spanning Softlines, Hardlines, and Consumables Champion retail creative support programs that bring Disney brands to life at point-of-sale through immersive experiences and disruptive marketing campaigns In partnership with Americas Marketing leadership, develop innovative large-scale creative campaigns spanning the portfolio of TWDC brands Align creative development initiatives with DCP Americas' Must Win priorities across top markets, franchises, categories, partners, and Gen Z & Alpha consumers LEADERSHIP & TEAM DEVELOPMENT Lead, inspire, mentor, and develop a team of 80+ designers across the Americas—US and LATAM—recruiting and training world-class talent spanning the licensed and owned & operated business Evaluate, challenge, and coach all aspects of the Creative team's professional development, creating succession planning and career paths for the team Champion training and development of regional team members with a lens towards emerging skillsets in design, technology, and creative innovation Foster an inclusive, dynamic creative culture that encourages risk-taking, challenges the status quo, and celebrates diverse perspectives and talent Partner closely with other regional Creative leaders (EMEA, APAC) to collaborate on creative development, eliminate duplication of efforts, and ensure Creative has a consistent quality level spanning all TWDC brands Recruit, mentor, and retain world-class creative talent—establishing Disney Consumer Products as the premier destination for creative professionals in the licensing industry Required Qualifications & Experience 15+ years of progressive and innovative creative leadership experience in consumer products, entertainment licensing, or major global brands Proven global leadership experience with ability to lead large, diverse, multicultural creative teams across multiple locations Exceptional creative vision with a keen eye for design, outstanding taste level, and ability to elevate creative excellence across diverse product categories and price points Experience creating and developing creative campaigns and style guide systems for large brands spanning multiple product categories Deep understanding of graphic design, branding, packaging design, and production workflows for licensed consumer products Experience operating in regions with complex country structures and ability to adapt global creative direction to regional market needs Exceptional eye for detail, sensitivity to the guest experience, and passion for the portfolio of TWDC brands including Disney, Pixar, Marvel, Star Wars, and National Geographic The ability to bring fresh, innovative, out-of-the-box business-driving ideas to the table Equipped with strong project management, operational, and analytical skills Excellent presentation skills with comfort presenting to C-suite executives and senior leadership Bachelor's degree in Design, Fine Arts, or related field required Ability to travel domestically and internationally Preferred Qualifications Multi-category experience spanning Softlines, Hardlines, and Consumables Entertainment industry background with character licensing and franchise management experience Experience with digital asset management systems and creative production workflows Familiarity with Disney's portfolio of brands and storytelling legacy The hiring range for this position in Glendale, CA is $236,000.00 to $316,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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MrBeast - VP of Brand Partnerships, Gaming

About the job About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. About The Role As the VP of Brand Partnerships, Gaming at Beast Industries, you will be responsible for building and scaling MrBeast’s gaming-focused brand partnership business, owning the strategy, development, and execution of large-scale, multi-year brand marketing investments across gaming content, competitive formats, original IP, and platform-native experiences. You will bring deep domain expertise in gaming and interactive entertainment, paired with proven experience selling premium brand-funded programs that go beyond standard sponsorships - encompassing joint IP creation, co-produced gaming formats, licensed competitive franchises, and ecosystem-wide marketing platforms. The role requires the ability to translate gaming culture, gameplay mechanics, and audience passion into brand-safe, high-impact marketing investments that drive measurable outcomes for global partners. What You'll Do Own the global gaming partnership strategy, defining how brands invest across MrBeast Gaming, competitive formats, livestreams, tournaments, original gaming IP, and cross-platform extensions (YouTube, Shorts, streaming, IRL events). Structure and sell high-value brand marketing investments that combine premium media, branded gameplay integrations, original gaming IP, competitive mechanics, licensing rights, and co-produced formats—designed for scale, longevity, and repeatability. Lead joint IP development with brands, including original competitive formats, branded game modes, recurring tournaments, virtual-first experiences, and licensed franchises that can live across multiple seasons, platforms, and geographies. Cultivate senior relationships across the gaming ecosystem, including game publishers, platform partners, esports organizations, hardware manufacturers, energy/snacking brands, telco, fintech, and endemic/non-endemic gaming advertisers. Develop compelling, insight-led partnership narratives that connect brand objectives (awareness, consideration, acquisition, loyalty) to gaming-native mechanics such as competition, progression, rewards, community participation, and fandom. Partner closely with internal teams (Gaming Content, Partner Solutions, Production, Live Ops, Media Planning, Legal, Sales Operations) to ensure gaming partnerships are executable, scalable, and optimized for brand ROI. Negotiate complex, multi-year agreements covering media commitments, IP ownership, licensing rights, exclusivity, global usage, performance incentives, and renewal pathways. Act as a senior external face of MrBeast Gaming, representing the business in executive meetings, industry events, and strategic negotiations with CMOs, Heads of Gaming, and platform leadership. Drive long-term partner value, maximizing renewals, expansion into new gaming IP, and broader ecosystem investment across MrBeast’s portfolio. What We're Looking For 15+ years of experience in strategic partnerships, integrated media sales, or business development with deep specialization in gaming, esports, interactive entertainment, or platform ecosystems. Proven track record selling large-scale brand marketing programs (not just sponsorships) within gaming—spanning premium content, competitive formats, platform-native experiences, and original IP. Demonstrated experience developing joint IP with brands, publishers, or platforms, including co-owned formats, licensed competitions, recurring franchises, or branded gaming experiences. Strong understanding of the gaming ecosystem, including: Game publishers and platforms Competitive and esports formats Livestreaming and VOD dynamics Gaming communities and creator economies Endemic vs. non-endemic advertiser strategies Exceptional executive presence and storytelling ability, capable of translating gaming-native concepts into clear, compelling investment cases for CMOs and senior brand leaders. Advanced negotiation expertise, comfortable structuring multi-million-dollar, multi-year deals with complex IP, media, and performance components. Deep knowledge of media monetization, IP licensing, production workflows, and branded entertainment, with a strong point of view on how gaming content drives brand impact. Highly collaborative, entrepreneurial leader, able to operate at the intersection of creative, commercial, and operational teams while pushing new business models Benefits The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen. Competitive Salary Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance Company contributions to employee Health Savings Accounts (HSA) 401k Plan with Safe Harbor company-matching Flexible vacation policy and paid company holidays Company-provided technology package Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

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Toy Review: Wyldshyres

Wyldshyres   Welcome to the world of Wlydshyre, where you’ll find mythical unicorn-dinosaur creatures that help kids identify, explore, and grow with their emotions through imaginative play. Wyldshyres were created by Annmarie Percic, who brought her idea of these adorable unicorn-dinosaur magical beings to her artist friend Sarah Miller after realizing that there are plenty of dinosaur and unicorn toys on the market, there was no toy out there that combined both. However, these aren’t just colorful little action figures. These Wyldshyres each have their own personalities, and with it, their own magical powers: the ability to navigate big emotions.   Annmarie wanted to create a toy that’s fun to play with while also inspiring imaginative play and supporting emotional development. Working with Sarah, who drew the very first sketches of these mythical creatures, and her husband, Frank, who helped create each Wyldshyre’s unique backstory, Annemarie created a toy that shows children how to identify and work through the big emotions they’re feeling, like excitement or anxiousness, in a playful and encouraging way. Wyldshyres are also built to last: made out of high-quality vinyl, they’re just as durable as they are fun to play with.   Right now, the Wyldshyres include Rikki and Elsha, with many more to come. Each Wyldshyre comes with a collectible card that outlines their skills, traits, and powers in a way that’s easy for children to relate to and therefore, apply to their own lives.   Rikki, a bright teal and green dino-unicorn with orange spikes up and down his body, is a ball of energy, which makes playtime fun and engaging. However, all his energy sometimes translates into feeling anxious or worried. Luckily, Rikki has the power of peace, so when he’s feeling overwhelmed, he can tap into his powers and find a moment of calmness.   Elsha is more timid than Rikki. Her rainbow speckled coat and vibrant mane may make her look like she’s outgoing, but she’s actually very softspoken, and though she doesn’t always say much, she’s always thinking and noticing the things going on around her. While her thoughtfulness is a great quality, she sometimes has trouble vocalizing, but with her power of inner strength, she can overcome her shyness and share what she’s thinking with others.   Wyldshyres are more than just figurines, though—there’s a whole story attached to them. The Legend of Wyldshyre tells the tale of how these dinosaur-unicorn hybrids came to be: a mystical comet blazed over the land of Wyldshyre and combined the grace of unicorns with the strength of dinosaurs to create a whole new species, each gifted with the power to master big feelings. By setting the scene with the legend of how they came to be, kids can easily slip into a world of pretend play. To quote the Legend of Wyldshyre, “Imagination never goes extinct.”

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Game Review: Priorities

Priorities   Gameplay Priorities is a card game that seeks to expose just how well you know your friends. Simply flip over five of the 200 Culture cards, each with one random everyday item listed, and choose one person to rank them in order of their own personal priority on the provided dry erase board. Then, the remaining players must rearrange the cards to what they think matches what’s on the dry erase board.   How would your friend rank slippers against kittens? Spray cheese against millennials? Recycling against spicy food? It’s not as easy as you might think!   Once players have finalized an order, check your answers. For every correct ranking, players get to keep the card and flip it over—each card has one of the letters in “priorities”—to try and build the word PRIORITIES. For every incorrect ranking, The Game keeps the card. Players must spell out PRIORITIES before The Game does!   History Priorities started out in London with Clarendon Games, a London-based independent game publisher. Clarendon Games was founded by Will Sorrell in 2012, when he quit his job in product development to design board games with one goal in mind: to bring people together and make them laugh. Hasbro partnered with Clarendon Games in 2023 to publish and distribute Priorities in the United States.   Variations Hasbro also created a variation of Priorities based on the popular fantasy book by Rebecca Yarros, Fourth Wing. The rules are the same—though the player who’s chosen to rank their priorities is called the Wingleader, and the rest of the players are the Iron Squad—but all the Culture Cards feature favorites from the first three Empyrean books!

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Happy World Tourism Day!

Word of the Day


CFO

CFO is an acronym for Chief Financial Officer.

Submitted by People Of Play

3 Truths & a Lie Mini-Game

Tait & Lily, Inventors of Betcha Can't!