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CBS Affiliates Premiere New Season of “Toys of Our Lives,”

  CBS Affiliates Premiere New Season of “Toys of Our Lives,” the Talk Show Exploring Toy Culture, Celebrity Toy Memories, and New Play Trends   MELVILLE, NY - March 11, 2026 - Toys of Our Lives, a television talk show about toys, toy culture, and the stories behind the world’s most beloved playthings, returns for a new season beginning March 13 on CBS affiliates across 10 major U.S. markets.   Hosted by toy industry executive and designer Matt Nuccio, president of Design Edge and a Toy of the Year (TOTY) and TAGie Award–winning inventor, the 30-minute series explores the creativity, nostalgia, and innovation that shape the toy industry. The new season features celebrity guests sharing their favorite childhood toys while discovering classic and new playthings from leading toy brands.   Toys of Our Lives appears as the opening segment of The Donna Drake Show, hosted by Emmy Award–winning broadcaster Donna Drake, and is produced at Drake Media Studios in Melville, New York.   The premiere episode highlights companies exhibiting at Toy Fair New York, the largest toy industry trade show in the Western Hemisphere, including Mattel, Wonder & Wise, Hape, Exploding Kittens, Speedy Monkey, Vango, Loops Lab, Cuddle Barn, and Blue Orange. The episode also features a special appearance by Nikki Sixx of Mötley Crüe, who shares his own toy memories and experiences.   Toys of Our Lives premieres March 13 on CBS affiliates in New York, Tampa Bay, Philadelphia, Boston, Dallas–Fort Worth, Atlanta, Detroit, Seattle, Sacramento, and Pittsburgh. Check local listings for airtimes.   “The toys we grow up with stay with us for life,” said Nuccio. “They shape our imagination, creativity, and sometimes even our careers. Toys of Our Lives celebrates those memories while introducing audiences to the toys that could become the future toys of our lives.”   Drake added, “Toys spark creativity, imagination, and nostalgia. Toys of Our Lives celebrates those joyful memories while introducing audiences to the toys of today.”   Episodes will also be available across digital platforms including YouTube, with additional content launching on TikTok and Instagram beginning in April.  

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Registration is Open for POP Week 2026

  People of Play’s Annual Fall Events Will Bring Together Inventors, Influencers, Consumers, Media, and Industry Leaders from Around the World. CHICAGO, IL | March 10, 2026 – Industry professionals are now invited to register for POP Week 2026, a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 8 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.    “POP Week is where connections turn into collaborations and ideas become reality,” said Mary Couzin, senior vice president and founder/leader of People of Play at The Toy Association. “We’ve seen incredible stories unfold here, from new inventors stepping into the spotlight to bold ideas winning the attention of global companies and lasting partnerships born from chance conversations. The energy of POP Week is contagious, and it truly shows the power of our industry when people come together to support and celebrate play.”   From lively social gatherings to career-making pitch meetings, POP Week 2026 highlights include:   Global Inventor Pitch & Innovation Conference (November 5 to 7, Embassy Suites Chicago O’Hare Rosemont)  Inventor Opportunities: New inventors can pitch ideas, attend educational sessions, and receive mentorship from product development, licensing, and marketing experts. Professional inventors can pitch one-on-one to product acquisition executive teams for licensing and partnership opportunities. Keynotes & Mentoring: Hear from industry leaders on emerging trends, strategies behind successful product launches, and more. Networking Receptions: Build relationships with toy and game industry executives and dealmakers in casual evening settings. A ticket to the TAGIE Awards is included with conference registration. Toy & Game Innovation Excellence Awards (TAGIEs) (November 6, Joe’s Live Concert Venue) – Celebrate the best and brightest in toy and game innovation at the prestigious TAGIE Awards, which honors the inventors, marketers, retailers, and rising stars behind the most impactful products in the industry.  Chicago Toy & Game Fair (CHITAG) (November 7 to 8, Donald E. Stephens Convention Center in Rosemont) — North America’s largest consumer toy and game event returns this year to bring brings kids, parents, inventors, influencers, and the media together during peak holiday season excitement to discover the toys and games that belong on every wishlist. CHITAG’s “Wishlist Weekend®” is a unique opportunity for exhibitors to showcase their hottest holiday products, spark buzz, and connect directly with their end-consumer. Click here for more information on exhibiting at the fair.   Whether you’re looking to learn, pitch, partner, launch, or interact with consumers and influencers, POP Week 2026 is your gateway to the toy and game industry. Learn more at chitag.com and follow along on social media using #chitag, #chitag2026, & #peopleofplay.   About People of Play™ peopleofplay.com / chitag.com People of Play (POP), a division of The Toy Association™, leads the global toy and game industry in promoting innovation, creativity, and connectivity. A one-stop source of community for industry professionals, aspiring inventors, and people of all ages who love to play, People of Play hosts a play platform packed with resources, the largest toy and game directory in the industry, and a wide range of events, including the Chicago Toy & Game (CHITAG) Fair, the Toy & Game International Excellence (TAGIEs) Awards, the Young Inventor Challenge®, the Global Inventor Pitch & Innovation Conference, and more.   About The Toy Association™ toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.orgFounded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $155.7 billion, and its roughly 800+ members drive the annual $45.6 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.    As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.

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Spin Master and Hidden Pigeon Company Extend #1 New York Times Bestselling Author and Illustrator Mo Willems' Classic Book Characters from the Page to Play

  Spin Master and Hidden Pigeon Company Extend #1 New York Times Bestselling Author and Illustrator Mo Willems' Classic Book Characters from the Page to Play with Co-Branded Toys and Digital Games   TORONTO, March 10, 2026 /CNW/ - Spin Master (www.spinmaster.com) (TSX: TOY), a leading global children’s entertainment company, is teaming up with Hidden Pigeon Company to bring celebrated children’s book author and illustrator Mo Willems’ immensely popular characters to life through play. The co-branded collection creates new, tangible ways for kids to interact with Willems’ characters across Spin Master’s toy and digital games portfolio.   With over 34 million books sold, including 50 New York Times bestsellers, Mo Willems and his expressive characters The Pigeon, Elephant & Piggie and Knuffle Bunny have sparked serious silliness, bringing smiles to children and their families for over 20 years.   “We’re excited to be partnering with Spin Master to give kids new ways to create and play with their favorite characters from their favorite books,” said Tori Cook, SVP Franchise Management + Consumer Products, Hidden Pigeon Company. “Melissa & Doug toys and GUND plush have been loved by generations of children. Through this co-branded collection of specialty toys and digital games, we hope kids and families will connect and play together, inspired by Mo’s endearing and hilarious classic characters.”   The first of the collection launches this month with Piknik, Spin Master’s digital app bundle for kids. Mo Willems’ characters will be featured in Sago Mini World, Sago Mini School and Crayon Club, with celebrations, creative coloring, and read-aloud story time experiences beginning with Sago Mini World on March 12.   “Mo Willems’ characters have a playful spirit and emotional honesty that align beautifully with the kind of open-ended, curiosity-driven play Sago Mini is known for,” said Marc DeVellis, Spin Master’s President of Digital Games. “Through this collaboration, we’re extending the fun into digital experiences that invite kids to explore, laugh, and let their imaginations run wild.”   The line expands this fall with the introduction of products from Melissa & Doug? and GUND?, completing the collection with two beloved brands in the world of play.   Melissa & Doug: With a commitment to purposeful play, the Don’t Let the Pigeon Drive the Bus Wooden Playset™ (SRP $29.99) and Elephant & Piggie Cube Puzzle™ (SRP $20.99) are designed to support developmental growth, enhance motor skills and encourage storytelling and communication. GUND: Long known as the creator of thoughtfully designed premium plush, The Pigeon, Elephant & Piggie and Knuffle Bunny GUND collection are crafted with smooth, velvety-soft fabric and perfectly under-stuffed for extra-cozy snuggles ($27.00).   About Hidden Pigeon Company (HPC) Hidden Pigeon Company (HPC) is a multiplatform kids and family content company founded in 2023 by celebrated children’s book author Mo Willems along with Stampede Ventures and RedBird Capital Partners. It was formed with the goal of expanding the already impressive reach and impact of Willems’ bestselling catalog of children’s books and intellectual property across all entertainment platforms – from television, film, and digital to live events, location-based experiences, licensing & merchandising, publishing, and more. Hidden Pigeon Company takes its name from Willems’ immensely popular character, The Pigeon, from Don’t Let the Pigeon Drive the Bus! and Don’t Let the Pigeon Stay Up Late!, as kids and “former kids” (as Mo likes to say) – delight in finding The Pigeon hidden somewhere in all his books. The Hidden Pigeon Channel on YouTube features fresh content based on Willems’ characters and brands, including The Pigeon, Elephant & Piggie, and Knuffle Bunny, to inspire creativity and spark serious silliness.   About Spin Master Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol?, Melissa & Doug?, Bakugan? and Rubik's? Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca? and Piknik™, Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.    Media Contacts: Tammy Smitham, Spin Master’s VP Communications, mediarelations@spinmaster.com Laura Liebeck, Grand Communications, Inc. (for HPC), Laura@grandcommunications.com 

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Today is...


Happy Pardon Day!

Word of the Day


Prototype

A Prototype is a pre-production and original sample, model, or release of a toy or game built to test a concept.

Submitted by People Of Play

3 Truths & a Lie Mini-Game

Tait & Lily, Inventors of Betcha Can't!