Blogs

Browse More: Bloom Reports

Creating illustrations, characters and packaging for the toy industry and loving it!  ArtWorkPlay with Kenny K is about sharing insights, WIP pics and anecdotes...

Sometimes you see a great concept underperforming in another market, and you think, with some tweaking this could be GREAT! We took Tomy\'s Battle Decks line and made it US friendly, getting retailers ...

Creating illustrations, characters and packaging for the toy industry and loving it!  ArtWorkPlay with Kenny K is about sharing insights, WIP pics and anecdotes...

TBR Columnist Tim KilpinDear Tim... Q: Are we done reorganizing? A: We’re never done reorganizing.You know the word. And you dread it like a soldier hearing ‘Incoming!’Reorg!How ...

So You Want to be Strategic?Q. How can I ensure I have the best strategy for growing my brand?A. Many of the people I have worked with think strategy is represented by the words on a page in a Po...

Switching companies can be jarring in one\'s career. However, in the Toy Industry, there\'s a striking familiarity of the work and always a familiar friendly face to ease the transition. Here is one of ...

Creating illustrations, characters and packaging for the toy industry and loving it!  ArtWorkPlay with Kenny K is about sharing insights, WIP pics and anecdotes...

Q. My company only sells low-tech toys. How can we effectively compete in an increasingly high-tech world?A. Let’s reframe: Physical toys are not low-tech…they’re high-touch! Physi...

Did you realize that last Sunday was the culmination of one of our most storied and legendary annual professional sporting events? Yes it was.   Of course I’m talking about Wrestlemania 3...

Closing out the Mattel years of my Toy Stories, imagine a world of vehicles performing amazing feats of derring-do! Toy Stories Chapter 13: Tyco RC Feature Vehicles! Kudos to the brilliant creative mi...