Blogs

(Published ahead of McMiller’s Shark Tank episode airing December 10th)   What happens when two actors fall in love, build a game company as a side hustle, and suddenly find themselves on...

Leslie Scott (creator of Jenga) announces the launch of BOUNDLESS PLAY, the Substack. Using this newsletter publishing platform, she will be presenting - in serial form - all the material she has gath...

The Toy Association Shares Safe Online Shopping Tips for Families   New York, NY | December 1, 2025 – As families dive into Cyber Monday deals and the holiday shopping rush, The Toy Assoc...

Monster Jam Smash & Bash Grave Digger Monster Truck   New from Monster Jam is the Smash & Bash Grave Digger Monster Truck! This remote-controlled monster truck is ready for any terrain....

Marshall’s Rapid Rescue Fire Truck   PAW Patrol Rescue Wheels is back with another awesome rescue vehicle: Marshall’s Rapid Rescue Fire Truck. This 20-inch fire truck has a ton of a...

Together, the two powerhouses will launch challenges that empower kids to express themselves in a safe, fan powered community.    Miami, Florida — November 17, 2025 — Zigazoo, ...

When Bill Carlson walked into Doughboy Industries as a young college graduate, he had no idea he was stepping into a career that would shape not only his life, but an entire family legacy. Doughboy ...

CHICAGO, IL — [November 18th, 2025] — Radio Flyer, the 108-year-old brand known for inspiring families to “go out to play,” today announced the official launch of Radio Flyer S...

Revenew Sales is pleased to announce that Kim Lannan has joined their team to help manage Key Account Retailers across the US and Canada.    Kim hardly needs an introduction to our Toy I...

CHICAGO, IL | November 18, 2025 – The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual a...

Pokémon Trainer Expert   Gameplay Another game has entered the Pokémon universe: Trainer Expert. A trivia game of sorts that tests your knowledge of all the different Poké...

It was 1964 and most of my contacts at AMF were still good and since they manufacture peddle cars for young kids, they are who I wanted for my next venture. Being an industrial designer, I loved cars ...

Melissa and Doug Bernstein, Founders of Melissa & Doug, and Isaac Larain, Founder & CEO of MGA Entertainment, to be Honored at Toy of the Year® Awards February 13   New York, NY &nd...

Carve Communications’ Toy Experts Scott GoldbergThe New Value of PR and How It Can Help Expand Consumer Visibility in an AI World EARNED MEDIA IS TRANSFORMING AI!!!!  Yes, it’s true!...

PERTH, AUSTRALIA - Monday, November 10, 2025 – Ready, Set, Play! The much-anticipated CONNETIX limited edition Charity Packs are officially here and available now at connetixtiles.com and select...

CHICAGO, IL | November 10, 2025 – People of Play™ (POP), a division of The Toy Association™, revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE&...

113 Innovative Toys & Games That Will Top Wishlists this Holiday Season!   CHICAGO | November 8, 2025 — \"Beautified\" slime, a dinosaur that hatches itself out of an egg, and wiggly fi...

Mumbai / New York – Nov. 6, 2025 — Miko, the global leader in AI companions for kids, today announced a strategic partnership with iHeartMedia, the number one audio company in the U.S. Thi...

Norman Joel Lewis passed away peacefully on October 29, 2025, in Rancho Mirage, California, having recently celebrated his remarkable 98th birthday.   Born in 1927 in the Bronx, New York, ...

The Toy Association Offers Families Tips for Safe Toy Shopping & Play this Holiday   New York, NY | November 3, 2025 — With 80% of parents saying it’s getting harder to spot cou...

First reveal showcases WWE Superstars including Roman Reigns, Cody Rhodes, Rhea Ripley and Hall of Famer Hulk Hogan – full product launch in July 2026   ZIRNDORF, Germany, October 30, 202...

Hi Ryan, I\'m looking forward to seeing you next week at the Chicago Toy & Game Fair! Thank you for taking time to answer some questions. For starters, what do you do in our industry? I’m th...

https://peopleofplay.com/blog/carve-comms-toy-experts-amy-friedland-and-scott-goldberg-offer-five-secrets-to-a-successful-media-strategy-for-toy-fair-2025 ...

EARNED MEDIA IS TRANSFORMING AI!!!!  Yes, it’s true!   FACT: Over half of consumers (52%) replaced traditional online search with generative AI tools like Chat GPT, Bing Copilot, Goo...

Longest Running Inventor Event Connects Creators with Industry Professionals   CHICAGO, IL | October 28, 2025 – People of Play™, a division of The Toy Association™, has r...

The Toy Association™ is closely monitoring major global trade and tariff developments that may affect toy industry operations and costs:   U.S.–China DevelopmentsOngoing talks betwe...

One More?   Gameplay The object of One More? is exactly as the name suggests: can you name one more thing than your opponents for any given topic? All you need to play is the game itself&mdash...

Imagine being woken by two doctors standing above you. What came next was even worse. “Do you have a DNR Mr. Brings?” I told them yes. The next thing I remember was opening my eyes and s...

Hi Luke! We look forward to meeting you at The Chicago Toy and Game Fair and trying our hand at your Lego pinball and claw machines! Thank you for taking time to answer a few questions. Let’s s...

Dear Toy Association Members,   If there’s one thing I love about our industry, it’s that we never stop creating what’s next. Over the last year, The Toy Association has been ...