Blogs

Mumbai / New York – Nov. 6, 2025 — Miko, the global leader in AI companions for kids, today announced a strategic partnership with iHeartMedia, the number one audio company in the U.S. Thi...

Norman Joel Lewis passed away peacefully on October 29, 2025, in Rancho Mirage, California, having recently celebrated his remarkable 98th birthday.   Born in 1927 in the Bronx, New York, ...

The Toy Association Offers Families Tips for Safe Toy Shopping & Play this Holiday   New York, NY | November 3, 2025 — With 80% of parents saying it’s getting harder to spot cou...

First reveal showcases WWE Superstars including Roman Reigns, Cody Rhodes, Rhea Ripley and Hall of Famer Hulk Hogan – full product launch in July 2026   ZIRNDORF, Germany, October 30, 202...

Hi Ryan, I\'m looking forward to seeing you next week at the Chicago Toy & Game Fair! Thank you for taking time to answer some questions. For starters, what do you do in our industry? I’m th...

https://peopleofplay.com/blog/carve-comms-toy-experts-amy-friedland-and-scott-goldberg-offer-five-secrets-to-a-successful-media-strategy-for-toy-fair-2025 ...

EARNED MEDIA IS TRANSFORMING AI!!!!  Yes, it’s true!   FACT: Over half of consumers (52%) replaced traditional online search with generative AI tools like Chat GPT, Bing Copilot, Goo...

Longest Running Inventor Event Connects Creators with Industry Professionals   CHICAGO, IL | October 28, 2025 – People of Play™, a division of The Toy Association™, has r...

The Toy Association™ is closely monitoring major global trade and tariff developments that may affect toy industry operations and costs:   U.S.–China DevelopmentsOngoing talks betwe...

One More?   Gameplay The object of One More? is exactly as the name suggests: can you name one more thing than your opponents for any given topic? All you need to play is the game itself&mdash...

Imagine being woken by two doctors standing above you. What came next was even worse. “Do you have a DNR Mr. Brings?” I told them yes. The next thing I remember was opening my eyes and s...

Hi Luke! We look forward to meeting you at The Chicago Toy and Game Fair and trying our hand at your Lego pinball and claw machines! Thank you for taking time to answer a few questions. Let’s s...

Dear Toy Association Members,   If there’s one thing I love about our industry, it’s that we never stop creating what’s next. Over the last year, The Toy Association has been ...

Fanzone Football Trivia   Gameplay If you liked Fanzone Soccer Trivia, you will love Fanzone Football Trivia! UltraPRO Entertainment has just dropped another interactive sports trivia game tha...

Sixes & Ones   Gameplay Welcome to the Dice Renaissance! Dice games are back (and they really never should’ve gone out of style). Perfect for a rainy day at home, a hazy game at the ...

Hi Lisa! Thank you for taking time to answer a few questions. Let’s start with talking about what you do in our industry? I partner with small- and mid-size toy, game, and entertainment compan...

For more than 20 years, I’ve been a digital storyteller, sharing moments, memories, and family fun across many platforms. For the past 16 years, I’ve built a community of families who trus...

How will small businesses - and our nation - survive a 100% tariff? Supply chains are already strained. Prices are poised to skyrocket. And thousands of small brands are at risk of closing their doors...

Author: Brendan Boyle, Stanford Design Professor, Founder of IDEO Play Lab, Toy Inventor, President of Modderman Porsche Ebay Division, Consultant on Design for Play Experiences   Today I was ...

Hi Brian! Fun interview – thank you! I’m looking forward to checking out Smart Toys and Games booth at the Chicago Toy and Game Fair next month! Please share with our readers what you do i...

CHICAGO, IL | October 7, 2025 – People of Play™, a division of The Toy Association™, will honor Mike Moody and Phil Orbanes with Lifetime Achievement Awards and Judy Ellis as th...

Inclusive Imagination: Play Without Limits Inclusive Imagination is built on the belief that play is more than entertainment; it is the foundation of connection, learning, and community. The compan...

See And Hear Your Heartbeat Loud & Clear for the first time in the world! Fishers, IN – October 3, 2025 – GKC Ventures LLC, the parent company of Heartbeats Brand, proudly announces t...

Name: Michael Gramelspacher, Toy & Game Inventor, Co-Owner of SG Labs, LLC  Products: DJ Bouncin\' Beats from Fisher-Price & FurReal Handfuls from Just Play  Location: O\'Fallon, IL ...

Neopets Battledome: War for the Obelisk, Jhudora’s Bluff, & Illusen’s Glade   I’m back with more from the world of Neopets! The trading card game is expanding, with new se...

Cake-N-Bake Challenge   Gameplay The Cake-N-Bake Challenge is fast-paced, color-matching game that has player stack different colored cake layers, competing against one another to build their ...

Pit   Gameplay If you like fast-paced games where everyone is shouting at once, you’re going to love Pit. Based on the Chicago Board of Trader (lovingly known as the Pit) and the Us Corn...

https://toyworldmag.co.uk/joking-hazard-announced-acquisition-of-lay-waste-games/...

When a child receives a new toy during the holidays, it’s not only something to play with — it’s a powerful symbol of joy, hope, and a reassurance that they are cared for. To create ...

This year’s fair is packed with exciting exhibitor activations, live competitions, meet-and-greets, and more! CHICAGO, IL | September 30, 2025 – The Chicago Toy & Game Fair (CHIT...