Blogs

NOMINATIONS FOR LIFETIME ACHIEVEMENT AWARD FOR THE 2024 TOY & GAME INTERNATIONAL EXCELLENCE AWARDS ARE OPEN!   People of Play (POP) is Accepting Lifetime Achievement TAGIE Award Nominations...

Seventy-eight percent of consumers consider sustainability very or somewhat important when making buying decisions or shopping at a retailer, according to a Consumer Sustainability Survey from Bl...

It’s Not All Fun & Games: A Life in Film Production, Video Games, and Toys by Mark Flitman is an incredibly well-written memoir detailing the trajectory of Flitman’s career. Flitman te...

  Don’t call them “Kidults!” As if it were a good thing, NPD Group proclaimed in 2022 that toys and games for “Kidults” represented at least 25% of US-based toy s...

Get the FAQs on MESH Helps!   MESH Helps started with a question, “How can we strengthen the skills kids need for their mental, emotional, and social health and build resilience through p...

    Bill, congratulations on a great career and a new chapter beginning this summer. You have a really unique background in this industry I would love for you to share.   Thanks, ...

Toy Fair® exhibitors are encouraged to mark their calendars for six upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful Toy Fair, taking p...

Licensing International Announces 2024 Excellence Awards Finalists   New York (April 15, 2024) — Licensing International is proud to announce the full list of finalists for the prestigiou...

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  I have been hearing from members of all sizes that attracting new, young, and diverse talent is a priority for their businesses. To that end, our Toy Foundation’s (TTF) Talent Pipeline...

  April 10, 2024, OAK BROOK, IL – Throughout the first quarter of this year, employees from TOMY International offices across the US, UK, Europe and Australia volunteered days of service...

  Hi Bill! Happy 30th Anniversary! Thank you for taking time to answer a few questions. First, can you share with our readers what you do in our industry?    I am the proud founder...

 Hidden Role: The Brains Behind Your Favorite Games Hidden Role: The Brains Behind your Favorite Games --- In this episode, we dive into the world of game design with Scott Rogers, award winni...

Apples to Apples   Gameplay Apples to Apples is a party card game originally published by Out of the Box Publishing Inc., and now by Mattel. The game comes with two different categories of car...

 Hidden Role: The Brains Behind Your Favorite Games Hidden Role: The Brains Behind your Favorite Games --- In this episode, we speak with Kim Vandenbroucke, Game Designer of the Year winner an...

Sorry!   Gameplay The objective of Sorry! is to get all four of your colored pawns from their start space, all the way around the board, and back into their home space. It’s a 2-4 player...

Sky Castle Toys Announces the Launch of Sticki Rolls - The Ultimate Wearable, Shareable Sticker Experience   [Seattle, Washington] – [March 19, 2024] – Sky Castle Toys, a leading in...

Thank you, El, for taking time to answer some questions for our readers! What is it about the Toy and Game Industry that you love?   It might sound a little corny, but one of the things I lov...

3-2-1, LET IT RIP! ADK Emotions NY Inc. and T-Licensing Inc. Announce Global Launch of New BEYBLADE Series During 25th Anniversary   BEY-Fans Celebrate National BEYBLADE Day, Anticipate Ne...

    What I’m Hearing! – What are the Benefits of Becoming a Member?   I’m often asked how The Toy Association works on behalf of the industry. Not everyone is awa...

  Let’s start with your partnership. This month is Women’s History Month. How do women at TOMY support each other in the workplace?   Julie: We are fortunate to have a stron...

I\'m a Swiss Army Knife on steroids for those who don\'t know me. I\'m so busy that I sometimes feel like I\'m living my life fast-forward. I don\'t do downtime, I don\'t do lazy, and I don\'t do boring. I\'m...

PlanToys has some of the best wooden toys out there, from playsets to individual toys, and there’s a lot more benefits to these types of toys than you may realize. I had the opportunity to revie...

Sharon Price John of Build-A-Bear Workshop Elected as Chairperson of the Board of Directors   NEW YORK, NY | March 7, 2024 – The Toy AssociationTM today announced the election of seven ne...

  We recently conducted our annual survey of Toy Association members to learn about the issues that matter to their businesses. In gathering this feedback from small, medium, and large compani...

  Hi, Chris! Tell us a little about Tempest Workshop and your role there. My name is Chris Rowlands and I am the Studio Director for Tempest Workshop, a new board game design and development ...

Do you want to make a game and get it on store shelves?I’m asked this all the time, and figured I might as well make a cheat sheet for the two main paths you can take, and what may come up in ei...

New Licensees include Global Toymaker Wyncor Launching MassiveLicensed Memory Foam in Plush Line Under MiraballTM️ Brand Worldwide Fiber-in-Slime Furry Compound is Most RecentPatented Tactile Senso...

The Human Element: Overcoming the Resistance That Awaits New Ideas by Loran Nordgren and David Schonthal is all about what it takes to successfully introduce a new idea into the world. Nordgren and Sc...

Robert \"Bob\" Fuhrer is for the toy industry what a producer is for the film industry; a mastermind who brings together creatives, engineers, and business minds to put out incredible toy products. In...