Blogs

  The heart of successful product design is a creative problem-solving approach called Human Centered Design (HCD). Most of your internal design teams, and any reputable consultant, already know...

  I\'ve noticed a fun trend is emerging with game inventors - they all seem to be teaming up with a bestie to create a dynamic duo of innovation.  It\'s like watching Dr. Dre drop the beat an...

  Welcome, Kim! What can you tell us about your new role within Hasbro’s licensed consumer products division?   Thanks for having me! As President of Global Toy & Licensed Consu...

May 20, 2025 — From road trip-ready games to screen-free boredom busters and toys perfect for backyard adventures, 24 of the season’s most buzzworthy toys and games ...

Nominations are Now Open for 2025 Toy & Game International Excellence Awards Lifetime Achievement Honor Submit Your Nominations Now through June 30   CHICAGO, IL | May 19, 2025 — Nom...

Based on the Wildly Popular Instagram Account, the Darkly Funny Game is Now Available for Order Ridley’s Games, known for its bold, playful, and offbeat game designs, is thrilled to announce th...

  Hi Anthony, thank you for taking time for this interview, inviting me to your offices last year and sharing your new packaging and products! Love that we have such fun successful companies h...

  Toy ideas can come from anywhere—viral trends, nostalgia, late-night brainstorms, even an obscure take on everyday household items. But sometimes, the most valuable ideas com...

  GOLIATH’S JELLY BLOX CREATIVE KIT EARNS PRESTIGIOUS MESH ACCREDITATIONIndependent certification recognizes Jelly Blox for building kids’ mental, emotional, and social health...

As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in...

At The Toy Association, advocacy is an everyday commitment to protecting and advancing the interests of the toy industry. While tariffs continue to be the most critical issue and remain the central fo...

  San Francisco, CA – 5/1/2025 – Smart Toys and Games, a global leader in educational and imaginative play, is pleased to announce the appointment of Tres Patten as Sales Manager. ...

Fanzone Soccer Trivia   Gameplay Perfect for any soccer-lover in your life, UltraPRO Entertainment just dropped the Fanzone Soccer Trivia game, an interactive trivia game for the whole family....

As the industry prepares for the critical 2025 holiday season, The Toy Association™ is advocating for “zero for zero” tariffs on toys and working to ensure the voice ...

    Proudly Authored By: Shannon Howen, Marketing Communications Manager, Learning Resources   Each year on the fourth Thursday in April, families across the country celebra...

Marvel Super Hero Trainer   Gameplay If you’ve ever wanted to train like a superhero, Ultra PRO Entertainment not only has the toy for you, but takes it one step further: through the Mar...

Food Fight Frenzy   Gameplay Food Fight Frenzy, from Ultra PRO Entertainment, comes with 72 character tiles and 13 food dice. Each die, as you may have guessed, has a different classic food fi...

How did this project get started? Zach and I worked on a project together previously and we had a lot of fun collaborating. We stayed in touch and one day he sent me this concept for a poo themed c...

New Educational Games Promote Empathy and Inclusion [Miami, FL] April 22, 2025– Miniland, award-winning creator of educational toys and games, is proud to announce the launch of its new anti-bu...

POP: Hi Amanda! Thanks so much for joining us. What’s your role and focus these days? Thanks for having me! I wear a few hats, but I’m best known as the founder of Fundamentally Children...

  “Mama, let’s make a project!” Those were the words I remember waking up to early on Saturday mornings when my 4-year-old twins would tug at my arm while I was still asleep...

Mike Wood, Rest in Play September 1st 1952 - April 10th, 2025   Scott Traylor reached out to me following Mike’s passing, and I asked if he would consider putting together a tribute in M...

International Day of Play, taking place June 11, is an opportunity for the industry to come together to celebrate play as a fundamental right and support children in reaching the...

  Hey Matt! It was great seeing you at the NY Toy Fair last month! I’m sure you noticed that signage for both POP and the CHITAG Fair was everywhere. We received a ton of positive feedba...

  Media Contact: Name Sari Wiaz Phone: 847-272-5588 Email address: marketing@babypaper.com   Tariffs are Crushing the Little Guys ...

  Hi Alex! You\'ve accompished many unusual endeavors in your life, which people can read about in your POP profile, For this interview, please share with our readers what you do in our industr...

Saugerties, NY (4.9.25) – Paper House Productions, Inc and Woodpecker Laboratories, LLC teamed up to design, develop, and launch the grossest game ever made. Go Poo! The Game is sort of like Go ...

The Toy Association has quickly responded to sweeping reciprocal tariffs announced by the Trump Administration April 2: A Toy Association webinar is scheduled for Tuesday, April 8, to pro...

  UPDATE: It been a rough week. I wrote my following comments this past Monday, before two subsequent increases in the tariff rates from goods made in China. While I’ll stand by my advic...

New from Spin Master is the Hatchimals Alive Neon Rainbow Bestie Pool Party! This Hatchimals set is all about BFFs, with two twin eggs that hatch into a heart-shaped hot tub. All you have to do is pla...