Blogs

Created by a female in 1959.  Dedicated to female empowerment for 67 years.   March 9, 1959 is Barbie’s birthday. That was the day Ruth Handler, co-founder of Mattel, launched Barbie...

  Hi Donna, congratulations on airing a new season of Toy of Our Lives on CBS! What made you decide to join Toys of Our Lives?When I left my past job, I reached out to close friends and told t...

  CBS Affiliates Premiere New Season of “Toys of Our Lives,” the Talk Show Exploring Toy Culture, Celebrity Toy Memories, and New Play Trends   MELVILLE, NY - March 11, 20...

  Spin Master and Hidden Pigeon Company Extend #1 New York Times Bestselling Author and Illustrator Mo Willems\' Classic Book Characters from the Page to Play with Co-Branded Toys and...

  People of Play’s Annual Fall Events Will Bring Together Inventors, Influencers, Consumers, Media, and Industry Leaders from Around the World. CHICAGO, IL | March 10, 2026 – Indu...

(Ben, Stephen, Elana, Risa and Rick Woldenberg in Washington D.C.)   We are delighted by the Court of International Trade’s swift, clear, and decisive ruling on tariff refunds. The Cour...

Toy Fair 2026 returned to New York City this year, filling the Jacob K. Javits Convention Center with the biggest names in toys, games, collectibles, and play innovation. But this year, there was anot...

ULTRA PRO ENTERTAINMENT SECURES CANADIAN DISTRIBUTION RIGHTS FOR ZANZOON ELECTRONIC GAMES, EXPANDS LONG-STANDING RELATIONSHIP TO CANADA   Leading tabletop game manufacturer is now the exclusive...

Wyldshyres   Welcome to the world of Wlydshyre, where you’ll find mythical unicorn-dinosaur creatures that help kids identify, explore, and grow with their emotions through imaginative pl...

Priorities   Gameplay Priorities is a card game that seeks to expose just how well you know your friends. Simply flip over five of the 200 Culture cards, each with one random everyday item lis...

  Cris Lehman, co-founder and CFO of University Games passed away on January 31, 2026 from complications in his treatment for pancreatic cancer. Cris was 69 years old.   Cris and I met ...

Children’s digital lives are no longer a side-issue. Games, apps, platforms and connected toys are where children learn, play, socialise and explore identity, often long before adults have a cle...

Lacorsa: Grand Prix Game   Gameplay Lacorsa is a racing game inspired by the Grand Prix. Players race their cars up a gameboard by challenging other players, striving to be the leading driver....

Hi Guido, it was such a wonderful surprise running into you on the small train to Lake Constance after Spielwarenmesse in Nuremberg and reconnecting after many years. Thank you for agreeing to contrib...

Award-winning Portal innovation arrives in CONNETIX’s signature pastel palette, recognised as a London Toy Fair Hero Toy winner for STEM Education.   February 19, 2026 – Global awar...

  KESSCO TURNS UP THE SPEED WITH THE LAUNCH OF SONIC KNOCK TABLETOP GAME AT NEW YORK TOY FAIR   Fast-paced party game blends board game strategy and toy-like action for high-energy p...

They say friends are the family we choose. Being chosen by Tim Moodie, who passed away last week, was a gift of my life, and though he is gone, the footprints he has left in my heart will never dimini...

Note from Mary: While at Spielwarenmesse, I caught up with Lisa Guili at the Learning Resources evening event. She shared exciting news: Educational Insights will livestream directly from their NYTF b...

ULTRA PRO ENTERTAINMENT AND PARIS- BASED ZANZOON ANNOUNCE PLANS TO EXPAND AWARD-WINNING POKÉMON TRAINER LINE WITH NEW GAME FOR THE ULTIMATE POKÉMON FAN IN FALL 2026   Pokém...

The Power of Scent in Toys The Power of Scent in Toys:  Why Scented Natural Polymer Adds Value to Play and Marketing In an ever-evolving toy industry where engaging multiple senses enha...

  CHICAGO, IL | February 10, 2026 – People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, a...

Hi David! Thank you for taking time to answer a few questions. Let’s start with talking about what you do in our industry. It seems to me you haven’t retired! David: In fairness, I never ...

ULTRA PRO ENTERTAINMENT TO LAUNCH TWO ELECTRONIC DISNEY GAMES AT NEW YORK TOY FAIR   New Disney Guess and Disney Trivia Electronic Games will be on display at New York Toy Fair Booth #2105 &nb...

Red Toolbox Announces Licensing Agreement with KitchenAid brand to Launch KitchenAid Kids™ Toy Appliance Line   New collaboration introduces pretend play kitchen appliances alongside func...

Set to launch at New York Toy Fair 2026 A new era of interactive play begins with the launch of Megashot Pickle+, the world’s first motion-based play experience with real-time haptic feedback, ...

MetaShot : Wireless Cricket Bat Gaming Console    Brand was recently featured on the Shark Tank India Season 4   MetaShot, the innovative cricket gaming product that has gained imme...

Get ready to play! Goliath’s refreshed classics and favorite franchises come alive on the tabletop like never before   RICHARDSON, TX, February 3, 2026 – Building on decades of awar...

  The creative community closely tied to the toy industry has gathered on the first Sunday night of Toy Fair since the 1970s — a tradition that began informally at the bar of the Gramerc...

The following article is by Nic Jones, Co-Founder of Shout About!   From Idea to Store By 2030, global social commerce is forecast to exceed $8 trillion (Yahoo Finance). TikTok Shop alone gene...

KESSCO AND SQUARE ENIX UNVEIL FINAL FANTASY TABLETOP GAMES AND COLLECTIBLE DICE SETS AT NEW YORK TOY FAIR New licensed board game and RPG dice collection inspired by FINAL FANTASY I–VI Pixel Re...