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NEW YORK, NY | February 4, 2025 — The Toy Association™ has unveiled its Three-Year Strategic Plan, a new framework designed to support the growth and success of the ...

Passionate Products - Anecdotes & Ideation from a “Girl Dad” / Brand Manager   Introductions and “Passionate Products” Overview   Before I get into it I thoug...

AMAV US Re-enters US Market with the Launch of Multiple Products in 2025   MIAMI, FL (February 4, 2025) – Carve Communications, Miami’s premier public relations agency focused on th...

  Five years ago, I shared a story in the Bloom Report about somebody who contacted me out of the blue to share that a game I designed a lonnng, long time ago has held an important place in hi...

Gameplay Cascadia is a world-building game, or more specifically, a Pacific Northwest (otherwise known as Cascadia) environment-building game. With prairies, wetlands, rivers, forests, and mountains,...

Toy Fair is the biggest media event of the year for toy brands. This year, it’s happening March 1-4, 2025 at the Javits Center in New York City. For brands, it’s more than just a trade sh...

The Toy Association™ has been actively engaging with congressional leaders on Capitol Hill to educate policymakers on the negative impact of potential tariffs on toys. These discussions have tak...

Quicktionary   Gameplay The object of the game of Quicktionary is simple: be the first person to shout out a word that fits all three conditions laid out by the three different cards. Each set...

The global craze recognized at the 60th UK Toy Industry Awards.   SEATTLE, WA (JANUARY 24, 2025) - The sticker bracelet that has taken the world by storm and generated hundreds of millions of v...

Hi Michael. I Love multi-generation toy families! What do you do in our industry?   I help startups, entrepreneurs, and seasoned companies turn their big dreams into bigger wins. I use my trust...

  It’s been a while since we’ve connected Ben! How are things at Spin?   Things are great. It’s been a very fun year. It’s such an exciting time to be at the com...

The Toy Association\'s \"Toy Trends Briefing,\" taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape ...

    Hi Carrie, it was great to have a chance to get to know you a bit at ToyFest 2024. I think our readers will be quite surprised at your background! How long have you been in the toy i...

[El Segundo, CA] — [1/16/2025] — Red Toolbox, the renowned kids’ toy brand and licensee of Stanley Jr., Char-Broil, Miracle-Gro, Goodyear, and Tasty Jr. is excited to announce the Eu...

Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities. To provide comfort to the children an...

As we step into a new year, The Toy Association™ team is excited by the possibilities that lie ahead and energized by the progress we’ve made together as an industry. 2024 was a transforma...

People of Play’s TAGIE Awards to Broadcast Nationwide on ‘Toys of Our Lives’ Hour-Long Special Airs January 18 on CBS CHICAGO, IL | January 13, 2025 — The Toy & Game I...

  RedNight – The networking highlight of the Spielwarenmesse   The Spielwarenmesse in Germany at the end of January is the place to be for the international industry. From January...

  Hi Brittney and Brady, thank you for taking time out for this interview, expecially while the LA fires burn around you. Please share with our readers what your roles and responsibilities are...

Long-term Showroom Space Will be Available August 1, 2025 in the Heart of El Segundo’s Toy District NEW YORK, NY | January 6, 2025 — Toy industry organizations from around the globe a...

Remembering some of the inventors, creators, leaders, and innovators who passed this year. Akira Toriyama - Creator of Dragon Ball Akira Toriyama was born on April 5, 1955 and passed away on March...

Gabby’s Dollhouse Celebration Dollhouse   If your little girl is a fan of Gabby’s Dollhouse, you’re in luck! The new Celebration Dollhouse has all the best features of Gabby&r...

PAW Patrol Chase Power Haulin’ Rescue Cruiser   The PAW Patrol Rescue Wheels Vehicles are the newest collectible items from the PAW Patrol franchise: one unique rescue vehicle for each of...

Cool Maker Go Glam Nail Studio   The Cool Maker Go Glam Nail Studio kit allows young girls to give themselves and their friends stylish manicures! The kit comes with all the tools that make all...

Punirunes   If you look back fondly on your childhood and there’s a Tamagotchi clipped to your belt loop in most of your memories, you will certainly be happy to hear that they’re b...

The Toy Foundation™ (TTF) is delivering the power of play to create holiday magic to thousands of children and families in need. These toy distributions have been made possible by the year-round...

  Swindle joins as new Director of People of Play, a Division of The Toy Association Chicago, IL (December 12, 2024) – People of Play (POP) is excited to announce that Shannon Swin...

Toy Association members are invited to submit candidates for March 2025-March 2027 seats on The Toy Association’s Board of Directors no later than Friday, January 10, 2...

Mary: Santa, thank you for taking time out of your busy schedule to chat with us. Let’s dive in—how do you keep up with all the toy trends every year? Santa Claus: Ho ho ho! It’s a ...

December 4, 2024 – Seattle, WA - Sky Castle Toys, a social media and collectibles toy company, and Jazwares, a leading global toy company, today announced a multi-year partnership that will ...

Tait & Lily, Inventors of Betcha Can't!