Welcome to Your Weekly News Brief!
Happy Bloomin' Baseball Friday!
With POP Week just three weeks away, creativity, innovation, and the power of play are everywhere!
This week's feature stories remind us that great ideas are just the beginning. It's the people who believe in them, bring them to life, and connect them with families who make the magic happen.
First, meet Ashley Eckstein, the voice of Ahsoka Tano, founder of Her Universe, bestselling author, and our host for this year's TAGIE Awards! In a wonderful interview introduced by Disney's Robb LaFlamme, Ashley shares how imagination, persistence, and believing in ideas others might overlook have shaped her extraordinary journey. I especially love her advice about not giving up when someone says "no"! And with the Milwaukee Brewers celebrating a big win last night, it's a fun week to be talking about Ashley, whose husband, David Eckstein, is a two-time World Series champion!
Speaking of turning great ideas into success, David Becker and Dr. Amanda Gummer share their exciting new partnership, bringing together child-development research, consumer trust, and marketing expertise to help children's brands grow. Their message is an important one: creating a great product is only part of the journey. Helping families discover it, believe in it, and love it matters just as much!
And what better example than Plus-Plus USA, returning to the Chicago Toy & Game Fair after a fantastic debut last year! Kids couldn't get enough of building with Plus-Plus, and the company is coming back with even more hands-on creative play. That's what I love about CHITAG—watching children discover something new, seeing their imaginations take off, and connecting toy companies directly with the families they create for!
From the spark of an idea to the joy of seeing it come to life, that's what People of Play is all about!
Just three weeks until POP Week, November 5–8! We can't wait to celebrate the inventors, innovators, companies, and families who make this industry so special.
Your success is our success!
Mary and the POP Team
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The Force of Creativity: 6 Questions with Ashley Eckstein
Introduction from Disney's Robb LaFlamme, Chair of the TAGIE Awards
Ashley Eckstein and I have known each other for more than fifteen years, and it has been a privilege to watch her journey unfold. It feels like only yesterday that we were working side by side on Star Wars Weekends, not long after she first brought Ahsoka Tano to life for what would become generations of fans. In the years since, she has founded Her Universe and reshaped how the industry thinks about female fandom, and most recently became a USA TODAY bestselling author. Through it all, she has never stopped imagining, building, and inspiring.
When I learned that this year's TAGIE Awards would celebrate "The Force of Play" and the 50th anniversary of Star Wars, there was only one person I could picture at the podium. Ashley embodies everything this community stands for: the courage to trust an idea before anyone else sees it, the persistence to turn a "no" into a "yes," and a childlike imagination that she has never let go of. I could not have dreamed of a better host, or a more fitting addition to our community of toy and game inventors, designers, and innovators.
I'm thrilled for all of you to get to know Ashley a little more personally through the conversation that follows. READ MORE
David Becker and Dr. Amanda Gummer Talk Building Trust, Creating Demand and Helping Children's Brands Grow
The Bloom Report sits down with David Becker, President of Blue Plate Media Services (BPMS), and Dr. Amanda Gummer, Founder and CEO of FUNdamentally Children, home of the Good Play Guide, to discuss their new transatlantic partnership and why combining child-development expertise with media and retail strategy could change how brands connect with children and families.
With more than 50 years of combined industry experience, Becker and Gummer are bringing together two complementary disciplines: understanding what makes products meaningful to children and families, and knowing how to build consumer awareness, trust and demand that translate into retail sales. READ MORE
Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Another wonderful cartoon submitted this week!
Do you have a cartoon, quote or a joke to share? Send it to Mary.
Memorable Quotes: “"Baseball is ninety percent mental. The other half is physical." — Yogi Berra (The Master ofisms)
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays the past week
| Bernie Stolar Matthieu d'Epenoux Bryan Ansell Pete Del Rossi Mike Froendhoff Tim Murray |
Daniel Smalley Sergio Peruyera Jennell Jaquays Julia DeKorte Nina Dizenhuz Mary Griffin |
On October 8, the U.S. Court of International Trade (CIT) granted a broad class certification for importers who paid tariffs imposed under the International Emergency Economic Powers Act (IEEPA).
Following his company’s landmark victory in Learning Resources, Inc. v. Trump, Rick Woldenberg discusses his new lawsuit at the US Court of International Trade challenging the Trump administration’s Section 301 tariffs.
Netflix will lay off roughly 6% of its workforce, according to a memo obtained by CNBC.
The move-in will take place Monday, Jan. 4, 2027, with employees expected to report to the company’s new headquarters at 400 Summer St. beginning the following day.
The year-over-year unadjusted percent change for toys for the month of September was 6.6%, while August through September was 4.7% unadjusted.
Machines programmed to sort merchandise in warehouses hit kinks with cardboard boxes and turkeys; automation push reaches ‘peak complexity’
A change in Reckitt’s sales tactics led to 12 consecutive quarters of double-digit sales growth in the country.
The LEGO Group is investing more than $400m to expand its manufacturing facility in Monterrey, Mexico, increasing production capacity by 35% and creating an additional 1,300 jobs.
Pokémon card values are surging. Learn how grading, scarcity, recent sales and counterfeits can affect what collectors pay.
The catalogue, spanning key categories in the industry, is designed to help retailers maximise Q4 sales.
A survey of Hamleys shoppers says the week commencing 12th October is when Christmas shopping officially starts.
Pop Insider and Toy Insider Editor-in-Chief Ali Mierzejewski joined ABC 7 in New York to talk about the hottest merch at this year’s New York Comic Con.
Good Housekeeping experts and real families found the best toys for babies and toddlers that encourage learning, movement, creativity, and imaginative play.
As kids, kidults and millennial parents alike bond over nostalgic toys, these four '90s hits are making a comeback — and topping holiday wish lists.
SuperAwesome's new research is built on more than 500m opt-in digital signals that revealed the role of teens in defining culture.
Faire data shows the category surging ahead of the holidays as retailers broaden Advent calendars beyond candy.
The Toy Book visits the legendary London toy store for an inside look at the trends, characters, and play patterns shaping its annual holiday hot list.
It seems to be the season of speculation – there are lots of ‘ifs, buts and maybes’ attached to many of the stories doing the rounds this week, so as ever, I’ll do my best to sort the fact from the fiction and shine a spotlight on potential developments which won’t be covered by official press releases just yet.
Ted Wu, Global Head of Vehicles at Mattel, discusses Challenge Accepted, the new global Hot Wheels platform that launched in August, and how the category-leading brand continues to grow as a global franchise.
Tristan Brooks, Managing Director at Storytime Media, shares his thoughts on how to put together a successful Q4 marketing campaign that targets the correct audiences.
In 2026, partygoers are expected to follow celebrity trends and the most popular series characters, like JLo and Maverick from Amazon Prime's Off Campus, the recently deceased (and always iconic) Dolly Parton, and Bad Bunny's Super Bowl shrubs.
Hobby horsing is perhaps best described as an extreme form of pretend play elevated to a sport (almost) in which players mimic equestrian activities while riding a wooden stick with a hand-crafted horse’s head attached to one end.
A puzzles editor, game designer and two officers walk onto a starship…
Brick is building a devoted user base of phone addicts who want to stop doomscrolling
Here’s a hint: Most of them are doing it all wrong.
Once hired purely for pest control, feline ‘employees’ star on billboards, merchandise and social media to drive foot traffic and sales.
"The year is 2013. I’m in my college dorm, putting little board game pieces into bags. The year is 2026. I’m in my office, putting little board game pieces into bags. The more things change, the more things stay the same."
Watch Eric from the Celebrating Vintage Model Kits YouTube channel take a look at the Space: 1999 Eagle 1 Transporter kit from FunDimensions.
Released by Ideal in 1973, the Superman Playset presented environments and a cast of characters familiar to fans of the classic superhero and his adventures.
Released by Kohner in 1969, Snakes in the Grass combined dexterity, speed, and hand-eye coordination in a race to collect a clutch of snake eggs.
Lionel’s Pike’s Peak Hill Climb brought tag-team racing to the tabletop with four cars tackling 22 feet of mountainous HO track.
The agreement is the latest in a series of distribution partnerships signed by Ares over the past two years, including deals with Armenian publisher Red Cat Games, Italy's Tabula Games and Czech publisher Albi.
SEGA has given Sonic the Hedgehog fans a sneak peek at their upcoming animated short which is titled Memories and Beyond. You can watch the full animated short when it arrives on 12th November.
At New York Comic Con, several new Naruto projects were announced as part of the Project Rasengan roadmap.
Hasbro is extending the regional availability of its above-the-fold product content across European markets in a collaboration with Icecat.
Star Wars: Unlimited Homeworlds introduces Chewbacca and Grand Moff Tarkin as the two new Spotlight Deck leaders.
The deck will feature bold graphics inspired by the Spice Girls alongside a shimmering glitter-effect package.
Rubies adds Sanrio to its portfolio with a new collection of costumes, accessories and toyetic play sets launching across EMEA, Australia and New Zealand.
The officially licensed The Traitors range includes three 12-inch plush toys, plus an assortment of double-sided plush bag clip charms.
The made-to-order NASCAR collectible follows a Celebration of Life at Charlotte Motor Speedway, with a portion of proceeds supporting the Samantha and Kyle Busch Bundle of Joy Fund.
The set re-creates the legendary 1971 Nissan Skyline 2000GT-R at 1:16 scale.
Grab your scarves, gather the family, and get ready for a holiday outing with Peppa!
Marking the return of Hot Wheels Let's Race, the special brings the biggest adventure yet – saving Hot Wheels City from a prehistoric threat.
The retailer offers fans a 52-piece collection inspired by Ursula, Maleficent, the Evil Queen, and Cruella.
From playdates to parties, this lineup has it all for kids and their dolls.
Shou Zi Chew says AI-generated videos account for a disproportionately small share of TikTok views, even as new technology dramatically reduces the cost of producing content for brands.
Plus, limited-edition products from Lego, Funko and more.
ESPN has launched ESPN JV, a new YouTube channel designed to introduce younger audiences to sports through original programming, animated characters, athlete appearances and interactive challenges.
Mattel Brick Shop and Hot Wheels bring Nissan’s legendary 1971 Skyline 2000GT-R to the construction category, highlighting the growing crossover between automotive licensing, building sets, and collectibles.
Sanrio’s return to Las Vegas with F1 ACADEMY highlights the growing importance of cross-industry licensing and experiential marketing in the toy and collectibles business.
The LEGO Group’s decision to bring Star Wars and Marvel together through its LEGO Ideas platform is an interesting development in entertainment licensing.
As The Cat in the Hat heads back to the big screen, Just Play is unleashing a terrifically troublesome toy line inspired by the upcoming film.
McFarlane Toys continues to put the “action” in action figures through a licensing agreement with Crystal Dynamics. Consumers can expect new collectibles inspired by Tomb Raider’s Lara Croft.
Yu-Gi-Oh! branded will appear across sleepwear, home goods, and accessories.
The Texas-based sports creators and the media company have signed a wide-ranging partnership that will span entertainment, sports, consumer products and experiences.
The Toy Association's Creative Factor: Inventor Day helps bridge the gap between an idea and opportunity, connecting new and emerging inventors with industry leaders to help them forge connections and navigate the toy business.
Catherine will bring an entertainment franchise perspective to Mattel's iconic Dolls portfolio, including Barbie, American Girl, Monster High and more.
New to the toy industry, Tom brings experience in leading sales teams, managing distributor relationships and overseeing business unit P&Ls.
"Is it possible to bring a viable product from idea to market in 5 weeks? A year ago, or even 6 months ago, in spite of having over 2 decades of experience in the consumer product space, I would not have been able to do this (or at least not in a polished and scaleable way). But thanks to lots of trial and error, and the ever-improving power of AI, I just did."
Mattel announced Wednesday that it is producing the Barbie Signature Celine Dion Doll to commemorate the multiple Grammy-winning icon’s showstopping performance of her hit “My Heart Will Go On” at the 1998 Academy Awards.
Kerrie brings over a decade of experience from senior roles at the likes of Asmodee UK and Coiledspring Games.
Mattel has spent the past three years trying to prove that Barbie can provide true girl power but now the company may have to prove that its entire portfolio is worth more than the sum of its parts.
Film stars John Cena, Jessica Biel, Sam Richardson, Arturo Castro and Teyonah Paris call on fans to offer critical support to people affected by disasters.
The collaboration will see the introduction of a new character, Libby Lioness, voiced by England legend Jill Scott, as the brands come together across content, consumer products and retail.
Each Rolliverse box comes with its own characters, illustrations and collectible highlights that can be played on their own and combined with others.
The King's Guard character adds to the Mini King's Guard Tubbz range, featuring a Hamleys red display bathtub and the Hamleys logo.
Tideward will be available to demo ahead of release at Spiel Essen 2026.
The iconic search-and-find franchise marks its 40th anniversary with a worldwide campaign, live experiences, and commemorative merchandise.
The LEGO Group delivers heroic adventures from across the galaxy with first-of-its-kind LEGO Ideas challenge, Hope Assembles. Blending Star Wars and Marvel, this opportunity lets fans reimagine characters, vehicles, and scenes from both universes.
The department store revamped its Nordy marketing character and is offering same-day beauty deliveries at select locations this season.
The new Wizards of the Coast Studios in Montréal will focus on developing content for the D&D franchise.
Toy Mania's 13th birthday milestone comes as Hunter Price continues to invest in the brand’s next phase of growth.
Amanda FitzSimons' An American Girl traces the rise of a doll empire built on history, nostalgia and expensive trappings.
Ohio-based, veteran-owned toy company marks a decade of durable, American-made products with a customer appreciation event.
Combine the iconic, confounding Rubik’s Cube puzzler with the classic, compulsive Tetris video game and the result is Spin Master’s Rubik’s Tetris.
Bill van Zyll, who is the vice president and general manager for Nintendo in Latin America, has said in a new interview that there are no plans to discontinue physical media.
The brand-new title encourages preschoolers to explore Sesame Street with beloved characters.
He-Man and Skeletor are gearing up for another epic showdown, and they’re recruiting Roblox players to join the action!
SEGA has announced that those who own the Season Pass for Sonic Racing CrossWorlds can now get their hands on the Avatar Legends Pack which contains Aang and Katara and the Lion Turtle Island course.
Jonathan Blow has wondered since childhood about how the universe runs. In his new game, Order of the Sinking Star, players can join in his obsession.
Nintendo has announced a paid DLC expansion pass for Fire Emblem: Fortune’s Weave, which will be released in three waves over the next year.
From a battle for Castle Grayskull to K-pop-inspired creativity, this week’s titles bring familiar entertainment franchises into new interactive experiences.
The Toca Boca World gaming app for kids is launching an exclusive collab with Netflix's animated smash hit 'Kpop Demon Hunters.'
Jasey’s Toy Chest, the family-owned and run toy company dedicated to bettering childhood mental health and development, is touched to have earned 11 highly coveted national awards since they made their industry debut mere months ago. This outpouring of recognition is heartening for Brian and Lauren Bernstein, the couple behind Jasey’s Toy Chest.
After decades of diminishing recess time, half of U.S. states now require it or other physical activity by law.
This November, The Toy Association™ marks the 6th annual Toy Safety Awareness Month, spotlighting the steps industry and families can take together to keep kids safe as they play.
The Toy Association confirmed 2027 dates for the LA Spring Preview Week and announced dates for the LA Fall Preview Market Weeks, which will drive business growth for the global toy and play community at The Toy Association’s Toy Building as well as dozens of showrooms throughout the LA Toy District.
As part of The Toy Foundation’s (TTF) LA Fall Preview volunteer initiative, industry professionals assembled 300 toy-filled gift bags for pediatric patients undergoing treatment at Children’s Hospital Los Angeles (CHLA) and children living in poverty.
The Toy Foundation™ (TTF) is calling on the toy industry to help support children and families impacted by Hurricane Isaias, which brought destructive winds, heavy rainfall, and widespread flooding to communities across the Southeast U.S.
This year's expert game prize went to White Goblin Games' Dutch-language edition of River of Gold - which saw off competition from Ants and Yokohama.
With 325 exhibitors, BLE 2026 also experienced a 6% increase in international attendees and 14% increase in pre-booked meetings.
The Calmness Crew founder is the first-ever winner of the Small Business Award, earning it just 16 months after launch.
Universal continues to grow the franchise with an expanded retail programme as momentum builds towards the next live-action chapter, How to Train Your Dragon 2, in cinemas summer 2027.
Get ready for a frightfully fun family night! Chuck E. Cheese is bringing back its annual Halloween Boo-tacular, filled with themed treats, dance parties, and plenty of arcade action now through Nov. 1.
For an inventor a great idea can come at any time and at any age. The Chicago Toy & Game Fair comes to Rosemont next month, and 10 year old Truman Pack is one of the convention’s youngest inventors.
Submissions open October 15 through November 20, 2026; the program evolves from a virtual conference into year-round in-person networking events, held in partnership with Women in Toys, Licensing & Entertainment.
With more sourcing opportunities, a new trade show partnership, and nearly 65 years of industry history, ToyFest is giving toy retailers and manufacturers plenty of reasons to head to Las Vegas.
LA, In Play revisits last month’s Fall 2026 previews as the International Toy Board Foundation builds on a launch that drew more than 450 industry guests.
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Peter, who co-founded Bigjigs Toys with wife Liz in 1985, passed earlier this month aged 81.
Worldwide Magazines Weekly Top Stories
Some stories added Friday afternoon. Check Back for Complete Lists.
Toy Trade Monthly & Special Issues
Adventure Media & Events (US)
Toyworld (UK)
Licensing.biz Powered by Toyworld
ICv2: The Business of Geek Culture (US)
- Wizards of the Coast Announces Three 'Magic: The Gathering' 'Reality Fracture Secret Lair Bundle' Bundles
- Wizards of the Coast Announces New 'Magic: The Gathering' 'Secret Lair Countdown Kit'
- Archon Announces Third Wave of 'Starcraft: Tabletop Miniatures Game'
- Sirius Dice Announces 'D&D: Magic & Mysteries Treasure Packs'
- New 'Final Fantasy' TCG Accessories Incoming
- Wizards of the Coast Unveils Two New 'D&D: Star Wars' Books
- Rolling for Initiative -- Booster Fun?
- Wizards of the Coast Reveals Deets on 'Magic: The Gathering - Marvel: Darkhold Destiny' Product Line
- Games Workshop Announces New 'Warhammer: Age of Sigmar' Army Set
- 'BattleTech: Aces - Snowblind' Heads to Retail
Global Toy News
The Bugg Report (Australia)
The Toy Universe (Australia)
hobbyDB
Video of the Week
12 Most Iconic 80’s Toys That Ruled the Decade
POP Classifieds - Free and Easy
"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International
Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.
You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.
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- David Yakos, Founder of Streamline Design and Owner of Salient Technologies
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