Sometimes the simplest toys can be the most fun, and sometimes the most innovative part of a project is the process leading to an insanely fast schedule. This brand includes both! Shout outs to Benjamin Dermer, Fraser Paterson, Gerry Cody & Craig Drobis. Toy Stories Chapter 17: Nano Speed!
In one of our many meetings with the inventor relations team, Ben Dermer pulls out this pullback motor with wheels and comments on how he had lost it and then recently found it in his apartment. Then he demoed it and it raced faster than anything we’d seen. “Who is that from,” we asked, but it wasn’t an inventor item. It was simply a sourced part. No problem!
Our Design team led by Fraser Paterson got cracking, and soon found out that these pullback cars were not only insanely fast, but you could also use them in motorized boosters, so they were literally the fastest micro vehicles ever. Triple loops were a piece of cake. However, what was really insanely fast was the development schedule. We presented the concept at the Spring 2013 Brand Directional Outline meeting, and the partners decided they wanted it for Fall 2012. We had two weeks to go from concept drawings to Looks-Like/Works-Like models for Fall Customer Previews. And we did it! Unique designs and NASCAR vehicles. Another great team effort! And another great toy on my desk that I still play with to this day!
Brian Torney: Don't Call Them "Kidults!"
Get the FAQs on MESH Helps!
Bill Walters, SVP, TOMY International: The TOMY ag toy guru and real-life farmer looks to his future
Save the Date: Educational Sessions will Give Exhibitors Tips for Navigating Toy Fair® 2025
Licensing International Announces 2024 Excellence Awards Finalists
Game Review: Apples to Apples
Kim Vandenbroucke Talks Her Inventing Career on Hidden Role Podcast
Game Review: Sorry!
Sky Castle Toys Announces the Launch of Sticki Rolls- The Ultimate Wearable, Sharable Sticker Experience!
Seven Town's Eleanor Black: Why You Should Always Try the Tea Cozy On
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Bob Fuhrer... Is THE Crocodile Dentist!
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
Daryl Andrews says... "GO TO CONVENTIONS!"
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer