People Of Play

Educational Insights Marketing Manager, Creator and Affiliate

by The Bloom Report | 2026-02-10

About Educational Insights

We are on a mission to bring learning to life! For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We love to laugh and delight in testing out new games. Our love of play transfers into the toys and games we create, where we aim to build confidence, celebrate diversity, and ignite the spark in every child. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer opportunities for training and development including in-demand, motivating external speakers. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!

Team & Position Description

We are currently seeking a Creator & Affiliate Marketing Manager to join our brand team! In this role, you’ll shape how families, educators, and more discover our products through earned and paid creator partnerships and high-impact affiliate programs. This is a hands-on role for a social strategist who loves building relationships, crafting scroll-stopping content, and turning social momentum into measurable growth across platforms and retail.

What You’ll Do Day To Day

Creator & Affiliate Network: Build and scale a diverse roster of creators, influencers, and affiliates aligned with brand values and audience segments.
Earned + Paid Strategy: Develop partnership strategies for both earned and paid campaigns that empower creators to deliver authentic, entertaining content across priority platforms.
Briefs & Execution: Create clear campaign briefs that balance brand objectives with creative freedom; manage timelines, approvals, and delivery for creator and affiliate initiatives.
Brand Voice in Social: Define how Educational Insights shows up in daily social conversations
Retail Alignment: Partner cross‑functionally with Retail and Digital Marketing to synchronize creator and affiliate efforts with product launches, seasonal priorities, and in‑store moments
Insights to Innovation: Analyze creator content and audience engagement to surface product and packaging insights and emerging trends
Measurement & Optimization: Track and report performance and optimize with data‑driven tests
Trend & Platform Intelligence: Stay current on platform shifts, cultural trends, and social commerce features to keep strategies fresh and competitive; recommend pilots on new channels or formats.

What We’re Looking For (Key Performance Objectives)

Expand network of creator partner/affiliates for earned opportunities to increase content volume, diversity, and platform coverage within first 3 months.
Identify and partner with creators for paid campaigns to deliver authentic content that drives conversion within first 6 months
Deliver actionable insights from social listening to influence product and marketing strategies quarterly
Identify and test new creator-led opportunities across platforms, formats, and cultural moments to drive incremental growth and inform strategy pivots on ongoing basis

Requirements/Ideal Attributes

3–5 years in influencer/creator marketing, affiliate marketing, or social commerce
Platform fluency across TikTok, Instagram, YouTube, Facebook, plus familiarity with TikTok Shop, Amazon Creator Connect, YouTube Live.
Proven ability to source, vet, negotiate, and manage creator partnerships at scale (earned + paid)
Excellent relationship‑building, communication, and brief‑writing skills; ability to balance creativity with business outcomes.
Comfortable collaborating cross-functionally with Retail, Brand, Social, Paid Media, and Product teams
Passion for social entertainment, culture, and community, with a bias for testing and iteration.

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $115,000 – $125,000 annual salary – Actual compensation may vary due to other factors such as: years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here ).

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