Hot Wheels
by : Toy Of The Year TOTY
The 2024 results speak for themselves: Hot Wheels is a $1.4 billion brand with seven consecutive years of record growth. As the #1 selling toy in the world, both in dollar volume and units, it continues to dominate. With a 55-year history, Hot Wheels is a true multi-generational franchise loved by fans ages 3 to 93. Today, Hot Wheels is more than just a toy—it is a cultural icon that honors car culture roots while innovating across platforms. From YouTube content and live events to gaming, collectors, and social communities, Hot Wheels engages fans everywhere to maximize reach.
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