DENVER, CO –– November 21, 2024 – AMAV US today announced the appointment of Steve Markey as Vice President of Sales and Marketing North America. In his new role, Markey will oversee all sales and marketing initiatives, with an immediate focus on retail expansion in North America in mass and specialty markets.

“Steve brings decades of experience and a deep understanding of the toy industry,” said Asher Diamant and Ben Diamant, co-founders of Diamant Toys, the parent company of AMAV US. “His vast expertise will help streamline and expand our US operations, create efficiencies, and lead strategic retail expansion, positioning us for immediate growth in this key market.”

Markey has held various executive roles across sales and marketing teams. His previous positions include Vice President of US Sales at Wyncor and Vice President of Sales and Marketing at Hog Wild Toys. He also served as Vice President of Sales at Green Toys, Head of Global Sales at Crazy Aaron’s and Vice President of Sales and Marketing at PlanToys.

“Diamant Toys and AMAV US have a remarkable history of creating unique and inspiring products for children and their families,” said Markey. “With its unparalleled commitment to in-house R&D and creative designs, the brand is uniquely positioned to deliver engaging toys that resonate with kids and stand out in the US market. I’m grateful for the opportunity to build on Diamant Toys’ and AMAV’s legacy and look forward to collaborating with the team to expand our retail footprint in the US.”

Markey’s appointment underscores AMAV US’ commitment to strengthening its presence in the US market and delivering meaningful products to children and families nationwide.

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About Diamant Toys and AMAV US

Founded in 1963 in Israel, family-owned Diamant Toys is a global leader in designing, manufacturing, and distributing innovative hobby and creative products for children. Known in the US as AMAV US, Diamant Toys distributes its products to more than 40 countries worldwide. With over 60 years of experience, the company’s in-house product development and R&D teams drive the creation of engaging, high-quality products that inspire children's creativity.  They offer a wide range of popular licenses including Barbie®, Gabby’s Dollhouse and Paw Patrol®.

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