Hello to the People of Play community!

My name is Nataliia Brytska, and I am the founder of SleepToy. As I join this vibrant community of inventors and toy enthusiasts, I wanted to share the story behind my brand and the specific mission that drives every product we curate.

The idea for SleepToy wasn’t born in a boardroom; it was born in the quiet (and sometimes not-so-quiet) moments of parenthood. We’ve all been there: the day is ending, parents are exhausted, but the child is suddenly full of energy, wanting to build the tallest tower or start a new game. This is the "evening dilemma"—how to satisfy a child’s need to play without overstimulating them before bed.

At SleepToy, we believe that toys shouldn't just distract; they should create a magical bridge between a noisy day and a quiet evening. Our philosophy is simple: "Better Play for Better Sleep."

We focus on toys that encourage independent focus, calm creativity, and developmental growth. Whether it’s putting a doll to bed in a tiny tent or exploring the stars with a space-themed night light, we look for products that turn an ordinary game into a cozy ritual. By choosing toys that reduce sensory overload and promote autonomy, we help parents find peace of mind and children find sweet dreams.

Our store is more than just a catalog; it’s a selection of my personal experience and my desire to give every family peaceful nights and happy days.

I am thrilled to be part of POP and look forward to connecting with fellow professionals who believe that play is the most important part of a child's day and their night.

Nataliia Brytska
Founder & CEO, SleepToy