Preparations for Toy Fair® 2025 are in full swing, with nearly 600 exhibitors already registered to showcase their latest innovations in front of a massive audience of global retail buyers, licensors, media, and more. Additionally, show organizers have announced that both Mattel and Hasbro will exhibit on-site at New York City’s Javits Center, joining first time exhibitors, international companies, and established global brands at the iconic marketplace, taking place March 1 to 4, 2025.

“We are thrilled to welcome so many creative and innovative toy, game, and children’s entertainment companies under one roof for four days of making critical business connections and nurturing professional growth,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™, producer of Toy Fair. “For well over 100 years, Toy Fair has been the must-attend event for manufacturers looking to expand their reach across international markets and for global buyers seeking unique and trending products to suit their customers’ needs — in addition to the many other opportunities for deal-making and relationship-building that Toy Fair is known for.”

Attendees from about 100 countries are expected at Toy Fair, with print, TV, radio, podcast, and online content creators and media from around the world invited to report on the hottest trends in toys and play. In the past, Toy Fair has launched some of the most iconic brands in toy history and continues to showcase brand-new toys and companies set to shape the future of play in the popular Launch Pad section of the show. Additional international pavilions and product zones (including educational toys, outdoor play, baby & toddler products, arts and crafts, action figures/pop culture collectibles, and several more) feature a wide breadth of product types to suit a range of consumer interests and buyer needs.

Tim Kilpin, president of toys, licensing & entertainment at Hasbro, shared: “Toy Fair remains a priority event in showcasing our diverse product portfolio to all the right audiences: our ongoing and prospective partners, media, influencers, and other key players in the industry. Next year, we’re excited to bring our Hasbro Toy Fair experience to the Javits Center and present our powerhouse lineup of innovations in an entirely new way. Through toys, games, and collectibles surrounding our world-class brands, including Transformers, Nerf, Monopoly, Play-Doh, Furby, Peppa Pig, and many more, we can’t wait to unveil our brand-new product lineup and show how we’re continuing our mission of entertaining and connecting generations of fans through the exhilaration of play.”

Added Steve Totzke, president and chief commercial officer at Mattel: “The Toy Association's annual Toy Fair has brought industry leaders together over the past 100 years. Mattel is once again looking forward to connecting in 2025 with our creative counterparts for a trade show experience unmatched anywhere in the world.”

Toy Fair will include several special events and “Toy Fair University” programming throughout the show; details will be announced in the coming months. Attendee registration for Toy Fair 2025 opens this September; exhibitor registration is open now. Visit www.ToyFairNY.com to learn more.