CBS Affiliates Premiere New Season of “Toys of Our Lives,”

the Talk Show Exploring Toy Culture, Celebrity Toy Memories, and New Play Trends

MELVILLE, NY - March 11, 2026 - Toys of Our Lives, a television talk show about toys, toy culture, and the stories behind the world’s most beloved playthings, returns for a new season beginning March 13 on CBS affiliates across 10 major U.S. markets.

Hosted by toy industry executive and designer Matt Nuccio, president of Design Edge and a Toy of the Year (TOTY) and TAGie Award–winning inventor, the 30-minute series explores the creativity, nostalgia, and innovation that shape the toy industry. The new season features celebrity guests sharing their favorite childhood toys while discovering classic and new playthings from leading toy brands.

Toys of Our Lives appears as the opening segment of The Donna Drake Show, hosted by Emmy Award–winning broadcaster Donna Drake, and is produced at Drake Media Studios in Melville, New York.

The premiere episode highlights companies exhibiting at Toy Fair New York,  the largest toy industry trade show in the Western Hemisphere, including Mattel, Wonder & Wise, Hape, Exploding Kittens, Speedy Monkey, Vango, Loops Lab, Cuddle Barn, and Blue Orange. The episode also features a special appearance by Nikki Sixx of Mötley Crüe, who shares his own toy memories and experiences.

Toys of Our Lives premieres March 13 on CBS affiliates in New York, Tampa Bay, Philadelphia, Boston, Dallas–Fort Worth, Atlanta, Detroit, Seattle, Sacramento, and Pittsburgh. Check local listings for airtimes.

“The toys we grow up with stay with us for life,” said Nuccio. “They shape our imagination, creativity, and sometimes even our careers. Toys of Our Lives celebrates those memories while introducing audiences to the toys that could become the future toys of our lives.”

Drake added, “Toys spark creativity, imagination, and nostalgia. Toys of Our Lives celebrates those joyful memories while introducing audiences to the toys of today.”

Episodes will also be available across digital platforms including YouTube, with additional content launching on TikTok and Instagram beginning in April.