by Robert Fuhrer | 21 Nov 2024
Press Release
Few toys have captured the imagination of both children and collectors like the Power Saber. Designed by Israeli inventor Yair Shilo, it’s the world’s first automatic extending and retracting saber. SEE IT IN ACTION HERE.
Dubbed “The Holy Grail of Saber Toys” by The Verge and “The Groundbreaking Must-Have Toy of the Year” by Parenting Jungle, the Power Saber has redefined what a toy saber can be. While not official Star Wars merchandise, it has received stellar reviews from prominent Star Wars YouTube influencers, such as @anelegantweapon in their two-part review POWER SABER Part 1; and POWER SABER Part 2
The Power Saber also earned Yair Shilo and my company, Nextoy, the Toy and Game Industry Excellence (TAGIE) award for Innovator of the Year.
Unlike competitors that require users to flick their wrists to extend or retract a blade, the Power Saber offers a seamless, immersive experience. With just the press of a button, the blade smoothly extends and retracts with the speed and grace that evoke scenes from science fiction.
PEOPLE OF PLAY WELCOMES SHANNON SWINDLE
Nominations Now Open for The Toy Association Board of Directors (2025-2027)
Santa Claus - The Interview: Trends and More!
SKY CASTLE TOYS PARTNERS WITH JAZWARES TO EXPAND THE HUGELY SUCCESSFUL STICKI ROLLS™ BRAND IN NORTH AMERICA AND EUROPE
Reserve Your Spot for The Toy Foundation’s Toy of the Year® Awards
The Toy Association™ Engages with Influential Members of Congress to Drive Positive Change for Industry
Moose Toys’ Epic First Comic-Con with MrBeast Lab and xoxKweenie
POP News July 2024
POP Group of Brands
Game Review: Stomp Rocket Space Collection
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Connie Vogelmann designed Apiary & Wyrmspan!
Bob Fuhrer... Is THE Crocodile Dentist!
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer