Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment is on her Way to Brand Licensing Europe

by The Bloom Report | 15 Sep 2022

Biographies and Interviews


What are your roles and responsibilities in our industry?

I oversee worldwide consumer products for Sony Pictures Entertainment. It includes our film and TV slate. 


What has been your biggest achievement?

There have been a lot of achievements throughout my career. Overall it is being able to bring products to fans all over the world based on some of the most beloved franchises in the world.


What was your biggest failure?

I don’t think of anything I have done as a failure. I believe it is important to take calculated risks. Some of those risks have worked out better then others.  


What are you working on now?

We are always working to deliver robust, interactive, and engaging experiences to fans of all ages via our content and consumer products. Right now, as we head into Brand Licensing Europe, our efforts are focused on spotlighting the premiere entertainment, gaming franchises, and key collaborations that allow us to deliver these immersive “beyond the screen” experiences. Sony Pictures Consumer Products is currently working alongside a variety of strategic partners to bring its classic and new properties like Ghostbusters, Cobra Kai, and The Boys to life through rich consumer products portfolios that span apparel, sleepwear, accessories, homewares, gifts, and more. Through PlayStation Productions, we’re also very focused on adapting several of our flagship video game franchises for movies and television, including Gran Turismo, Ghost of Tsushima, Twisted Metal, and many more. We’ve got a lot on our plates right now, but as always, our ultimate goal is to deliver our fans the most extraordinary experiences possible.


What was your favorite project to date?

I love working on the Ghostbusters franchise. It is a beloved IP with rich heritage and fans all over the world.  


What advice do you have for people starting in the industry?

Enjoy what you do, work hard, and meet as many people as you can who can help you along the way.


What is the most rewarding part of your job?

Seeing products come to life at retail.  


What excites you?

I enjoy a challenge and learning new things.  


What was your favorite toy or game as a child?

Barbie dolls.


What are your favorite books?

Historical Fiction.


Do you prefer scary movies or happy endings?

Definitely, happy endings. 


What’s your favorite TV show?

There is so much good TV out there now. I love watching Cobra Kai and The Crown (and not just because they are Sony shows!)


The toy and game industry clearly has….

I’m lucky that….I have a wonderful, happy, and healthy family and a job I love.  

licensing sony consumer products film tv Brand Licensing Europe

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