People Of Play

KESSCO TO DEBUT VIRAL JAPANESE PARTY GAME YUBIBO AT NEW YORK TOY FAIR!

by Carve Communications | 03 Feb 2026

Press Release

KESSCO TO DEBUT VIRAL JAPANESE PARTY GAME YUBIBO AT NEW YORK TOY FAIR

Cooperative dexterity sensation brings laugh-out-loud teamwork to the tabletop, on display at Booth #2821

NEW YORK (Feb. 3, 2026) — KessCo, a leader in innovative tabletop experiences, today

unveiled Yubibo, the viral hit party game from Japanese publisher Jelly Jelly Games, at New

York Toy Fair 2026, bringing the breakout sensation to English-speaking audiences for the first

time. This cooperative dexterity party game gets players off their screens and working together

as they balance sticks between their fingers while racing to follow increasingly difficult card

prompts, delivering hilarious, high-energy moments for families, friends, and party game fans

alike.

“We can’t wait to bring Yubibo to U.S. audiences so they can enjoy the same high-energy fun

that made it a viral hit in Japan,” said Alex Kessler, CEO of KessCo. “It’s simple, chaotic in the

best way, and built for big laughs, making it a great new addition to our party game lineup.”

In Yubibo, players ages 6 and up collaborate to keep a growing structure of sticks balanced

between their fingers without dropping them. With one hand staying in place to keep the sticks

steady and the other drawing the next card, the challenge escalates quickly, testing hand-eye

coordination, teamwork, and everyone’s ability to stay calm under pressure. Multiple game

modes allow for family-friendly play or a more intense challenge for hardcore dexterity gamers,

and its compact size makes it perfect for travel, hangouts, conventions, and other on-the-go fun.

Unlike traditional party games where players take turns or compete head-to-head, Yubibo turns

the whole table into one team, creating an instantly engaging, laugh-filled challenge where

every move affects the group. The structure grows more unstable with each card, building the

tension and sparking big reactions, frantic teamwork, and funny moments as players try to keep

everything balanced together.

Yubibo will be available in Q2 2026 with a suggested retail price of $19.99. Toy Fair attendees

can get a first look at Yubibo and other upcoming KessCo games at Booth #2821 in the Javits

Center from February 14–17, 2026.

About KessCo:

Based in Los Angeles, KessCo aims to create a new way to play through its innovative toys,

puzzles, and games. Within KESS Entertainment, the company offers party games, strategy

games, and puzzles spanning a growing list of video game and anime properties. For more

information, visit www.kessentertainment.co.

Media Contacts:

Emily Scuderi, emily@carvecomms.com

Amy Friedland, amy@carvecomms.com

Kristen Grant, kristen@carvecomms.com

kessco toy fair new york toy fair kess yubibo jelly jelly games product launch new game

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