by The Bloom Report | 15 Apr 2024
Press Release
New York (April 15, 2024) — Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry.
This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.
A new category was introduced this year for Best Advertising Campaign Featuring a Brand, which honors print, radio, TV, cinema, and outdoor media advertisements where a property is used to elevate and promote another brand. Also, for the first time, each individual member of Licensing International had the chance to vote for The Members’ Choice Award, which celebrates licensed offerings that extend a brand in unexpected and innovative ways.
“The finalists for this year’s Licensing International Excellence Awards represent the remarkably innovative nature of the industry as whole,” said Maura Regan, President of Licensing International. “From established brands with a rich history to emerging properties breaking new ground, we applaud the finalists’ dedication to storytelling, brand building, and engagement, and look forward to honoring their achievements.”
The winners will be announced during the Licensing International Excellence Awards ahead of Licensing Expo. The ceremony will take place on Monday, May 20th at 5:30pm PDT at the HyperX Arena Las Vegas at the Luxor. Licensing Expo will take place from May 21– 23 at the Mandalay Bay Convention Center.
More information about the finalists is available online. Finalists were presented by sponsors Alifish, Jazwares, SEGA, Spirit Halloween, and Stumble Guys.
The full list of nominees includes:
Best Advertising Campaign Featuring a Licensed Brand
Best Brand: Animated
Best Brand: Art, Design, or Museum
Best Brand: Corporate
Best Brand: Food, Beverage, Restaurant
Best Brand: Interactive or Digital Brand
Best Brand: Live Action
Best Brand: Music Artist, Celebrity, or Fashion
Best Brand: Publishing, Stationery, or Social Expression
Best Brand: Sports, eSports, or Collegiate
Best Brand: Toy
Best Collaboration: Hardlines or Packaged Goods
Best Collaboration: Softlines
Best Experiential or Location-Based Initiative
Best Licensed Promotion
Best Product: Apparel, Footwear, or Accessories for Corporate Brands
Best Product: Apparel, Footwear, or Accessories for Entertainment Brands
Best Product: Appliances, Housewares, or Electronics for Corporate Brands
Best Product: Appliance, Housewares, or Electronic Product for Entertainment Brands
Best Product: Food or Beverage for Corporate Brands
Best Product: Food or Beverage for Entertainment Brands
Best Product: Health & Beauty
Best Product: Home Decor
Best Product: Interactive or Digital Product
Best Product: Publishing, Social Expression, or Back-to-School
Best Product: Toys, Games, Novelties, or Role Play (ages 0-8)
Best Product: Toys, Games, Novelties, or Role Play (ages 8+)
Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands
Best Retailer: Entertainment Brands
Best Sustainability Initiative
Members’ Choice Award
Most Impactful Service Provider
About Licensing International
Licensing International is the leading trade organization for the $340+ billion global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit LicensingInternational.org for more information and to utilize licensing’s definitive online resource.
About Licensing Expo
Launched in 1980, Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.
Press Contact
Licensing International
Elizabeth Foster
efoster@licensing.org
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