Innovative toymaker has big distribution plans for ZB Design’s U.S. manufactured,  

category-creating fidget toy that sparked huge collectible craze 

LOS ANGELES (September 18, 2025) Moose Toys, a leading innovator in the toy industry, will extend its reputation for collectibles through a strategic partnership with ZB Designs, the makers of Wigglitz, the hottest toy in specialty. As the original 3D-printed articulated fidget collectible, every Wigglitz is made in the U.S. with the product manufactured and shipped directly from ZB Designs’ Utah facilities. Under the agreement, Moose Toys will leverage its robust distribution network to propel Wigglitz beyond its current footprint of more than 1,500 specialty stores. ZB Designs will continue to manufacture the products for Moose Toys, while maintaining specialty store distribution. Designed for sensory play, the fidget phenom delivers hands on fun, with more than 200 unique, posable figures across vibrant, themed collections, with fresh, exclusive in-house designs always in development. 

 

“With our long history of success delivering collectible sensations like Shopkins, Magic Mixies, and MrBeast Lab, Moose is uniquely positioned to amplify Wigglitz’s reach across major retailers,” said Craig Drobis, global general manager – partner, preschool & construction brands, Moose Toys. “ZB Designs has done an incredible job creating the category of 3D printed, fidgety, wiggly collectibles in the two years since they first introduced them. We see unlimited distribution potential and cannot wait to see how big this tiny toy can grow with distribution at mass.” 

 

Created by Ogden, Utah-based ZB Designs, Wigglitz is recognized for their colorful designs and signature "wiggly" link joints that provide flexible movement. Wigglitz toys measure between one to two inches and are made from plant-based materials that are safe, non-toxic, and built to last. Every piece is hand-inspected to meet rigorous quality standards and is safety-tested for durability. The Wigglitz series blends clever engineering with artistic charm — perfectly balancing tactile sensory appeal and imaginative design.  

 

“With Moose Toys as our mass retailer distribution partner, the sky is the limit for Wigglitz,” said Zack Bailey, founder and CEO, ZB Designs. “What started with a single 3D printer has grown into a cutting-edge, industry-defining toy brand and one of the most advanced manufacturing operations of its kind, with everything manufactured in-house and new designs always in development. That’s not changing. In Moose, we have the perfect partner to take us to the next level and bring Wigglitz to the masses.   

 

As the Wigglitz brand scales, fans can anticipate future launches featuring seasonal themes, topical trends, and limited-edition designs driven by fresh, in-house creativity. 

 

 

About Moose Toys 

Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.   

 

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most.  

 

We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting.   

Australia might be our Moose family home, but with a strong team of 750 dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide! 

 

 

About Wigglitz 

ZB Designs was founded in 2022 by husband-and-wife team Zack and Berkley Bailey, who began with a single 3D printer and a shared passion for design and entrepreneurship. In just two years, the Wigglitz brand has evolved from a side hustle into a nationally recognized toy company with one of the most advanced, 3D-printing operations in the world. Every product is designed, manufactured, and shipped directly from their Utah facility. 

 

Measuring between one to two inches, Wigglitz toys come in a wide range of collectible themes, including Ocean, Woodland, Safari, Bug, Fantasy, and the newest addition, Puppies — with fresh in-house designs continuously in development. 

 

Today, Wigglitz is setting new standards for innovation and creativity in the toy industry and becoming a beloved collectible brand with a loyal and growing fanbase.