MOOSE TOYS OOZES WITH INNOVATION AT COMIC-CON DEBUT — Hazmat helpers emerge from a tanker spill holding MrBeast Lab Swarms and Mutators surrounded by blue slime outside of Comic-Con. The activation launched the debut line of MrBeast Lab collectibles co-created by Moose Toys and MrBeast, AKA Jimmy Donaldson, the #1 most subscribed YouTuber in the world. Literally spilling the news, the overturned tanker revealed an immersive walk-through experience that treated “swarms” of eager fans to a full-line reveal of the micro-collectibles Swarms, plus action figure Mutators and Vinyl & Collectors figures. Adding to the collectability are varying ranges of rarity found throughout the entire collection and display-ready packaging. The line is available now in the U.S. and will hit additional global markets through the fall. 

“SWARMS” OF FANS CLAMOUR FOR MRBEAST LAB ACTIVATION OUTSIDE COMIC-CON — Moose Toys’ newest innovation, MrBeast Lab, a line of action figures and collectibles co-created with MrBeast, AKA Jimmy Donaldson, the #1 most subscribed YouTuber in the world, made its debut at Comic-Con. ”Swarms” of fans eagerly anticipated the full line reveal of the micro-collectibles Swarms, Mutators and Vinyl & Collectors figures that deliver a fusion of primal predators and captures the ferocity of the globally recognizable MrBeast logo.  Adding to the collectability, are varying ranges of rarity found throughout the multi-product line and display-ready packaging. The line is available now in the U.S. and will hit additional global markets through the fall. 

Moose Toys debuted its new MrBeast Lab Line outside Comic-Con with fans taking part in an immersive experience that included a slime-filled tanker spill, walk-through experience, plus games, prizes and giveaways. MrBeast Lab collectibles were co-created by Moose Toys and MrBeast, AKA Jimmy Donaldson, the #1 most subscribed YouTuber in the world. 

Moose Toys made its Comic-Con debut with exclusive items from two innovative new brands: MrBeast Lab, which was co-developed with massive digital creator MrBeast, AKA Jimmy Donaldson, the #1 most subscribed YouTuber in the world, and original brand xoxKweenie. Kweenie is the newest “crowning” achievement in collectibles that’s all about modern self-expression.  

Moose Toys' new line of innovative MrBeast Lab collectibles, co-created with massive digital creator MrBeast, AKA Jimmy Donaldson, the #1 most subscribed YouTuber in the world, draws the attention of other top influencers including Salish Matter, Zhong and more. The influencers took part in an immersive experience that included a tanker truck spilling blue slime, an interactive display debuting the full MrBeast Lab line, prizes, product giveaways and games.