People of Play Announce Quarterly Education Webinars to Keep Toy Industry Marketing and PR Pros on Top of Trends

by The Bloom Report | 28 Mar 2022

Press Release

CHICAGO, IL (March 28, 2022)  -  People of Play today announced its first quarterly educational webinar targeting industry marketing and PR pros.   The first session will be April 21st from 1pmET - 4pmET; the session will kick-off with a keynote speaker (TBA) followed by break-out sessions on topics requested by attendees.  Topics have been vetted from both agency and brand view point.  The session will end with networking in the virtual POP Pub.   


After its success within the inventors’ community, POP founder Mary Couzin looked for a way to bring the same level of insight and education to the industry’s marketing executives and, along with Michele Litzky (LPR), asked other agency and brand representatives to form a committee that could identify speakers of interest to the group along with topics that could be important conversation starters.


After a survey asking marketing and PR pros about the need for a regular events where they could learn, share and network, the results were unanimous!  So, SAVE THE DATE – APRIL 21st--  for the kick-off event!  there was a need for a regular event where marketing and pr pros could learn, share and network


Some of the session topics for the first event will include:

  • Influencer Engagement and Collaborations
  • Affiliate Marketing
  • Digital Marketing| SEO / SEM
  • eMail Marketing, Influencer Collaborations
  • Social Media Trends and Best Practices
  • Earned Media and Influencer Pitching / Press Releases


An exciting keynote is in the works and there will be networking in the POP Pub after the breakout sessions.


The event is free to all marketing and PR professionals, but you need to register here. It would be beneficial to have a POP profile* for attendees, but not required.



*POP Profile – POP is the most powerful search engine for everyone in the toy industry. Marketing and PR pros and agencies can list include their skills and expertise on their profiles and Companies and Brands can search for them by skills, expertise, and roles. Examples include: #pr #pr agency #product launch #influencers #affiliate marketing #trends #doll launches #brand guidelines #entertainment #licensing. PR agencies can add videos of past campaigns and media articles. Agencies/brands can put their press releases on pop to both associate with the profile and be featured in the POP feed on the homepage and In the Bloom Report News Feed.  And, there are loads of other features to explore!


About People of Play

People of Play (POP) celebrates and empowers toy and game innovation worldwide by providing educational opportunities, recognition and community for industry professionals, amateur inventors and people of all ages who love to play. People of Play oversees a number of events including the Chicago Toy & Game (CHITAG) Fair, the Toy & Game International Excellence (TAGIE) Awards, the Young Inventor Challenge, the New Inventor Conference, the Professional Inventors Conference, Play in Education Conference, the Bloom Report and the People of Play Foundation.

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Tait & Lily, Inventors of Betcha Can't!