PLAYMOBIL USA Announces Partnership with Enchanted Moments

Partnership Expands PLAYMOBIL's Specialty Retail Presence Across 

Key U.S. Markets through Enchanted Moments' Nationwide Sales Network

CRANBURY, NJ (July 29, 2026) – PLAYMOBIL USA, the internationally renowned German toy brand, today announced its partnership with Enchanted Moments, further strengthening the brand's specialty retail presence across the United States. Effective immediately, Enchanted Moments will represent PLAYMOBIL USA throughout the West Coast, Midwest, Mid-Atlantic and Southeast territories, connecting the beloved brand with specialty retailers across these key markets. 

“The appointment of Enchanted Moments marks an exciting step for PLAYMOBIL in the U.S. specialty market. Enchanted Moments brings tremendous expertise and reach and we're confident they'll help us connect with even more retailers and broader accessibility for families across the country,” says Marc Shinderman, VP of Sales & Marketing of PLAYMOBIL USA.

“We're incredibly proud to represent PLAYMOBIL USA in the U.S. specialty market. It's one of those iconic brands that almost everyone grew up with. Those iconic 2 ¾ -inch figures have inspired generations of kids while bringing back great memories for parents, too," says Tony Davis, CEO of Enchanted Moments.

Enchanted Moments will represent PLAYMOBIL's diverse product portfolio, including key themes such as Pirates, Vacation on the Beach, and Knights, as well as licensed collections including PLAYMOBIL x Barbie, PLAYMOBIL X WWE, and Volkswagen. As part of the representation agreement, Enchanted Moments will also provide PLAYMOBIL USA with dedicated showroom representation in its Atlanta, Las Vegas and Minnesota locations for key specialty retailers to explore the latest PLAYMOBILcollections. For more information about the PLAYMOBIL line, specialty retailers can reach out to Tanya Margetis at tanya@enchantedmoments.com.

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About PLAYMOBIL 

For over 50 years, PLAYMOBIL has been inspiring children and adults alike with its diverse themed worlds. The iconic, 2 ¾ -inch tall PLAYMOBIL figures are at the heart of the creative, multi-award-winning system toy - they invite children to slip into different roles, experience exciting adventures and create their own world. Over 3.8 billion figures have been produced since the market launch in 1974. Today, PLAYMOBIL is represented with over 40 play themes in around 100 countries worldwide. PLAYMOBIL is a brand of the Horst Brandstaetter Group based in Zirndorf near Nuremberg/Bavaria The internationally active group of companies unites strong brands that stand for quality, innovation and design. For more information, visit: https://www.playmobil.com/en-us/

About Enchanted Moments

Founded more than 40 years ago, Enchanted Moments is a leading manufacturers' representative agency serving the toy, gift, and specialty industries. With permanent showrooms in Atlanta, Las Vegas, and Minneapolis, the company partners with manufacturers to expand their retail presence through an experienced sales team, long- standing retailer relationships, and comprehensive market expertise across the United States. For more information, visit: https://www.enchantedmoments.com/

Media Contact:

Carve Communications for PLAYMOBIL

Amy Friedland – amy@carvecomms.com 

Krystle Retana – krystle@carvecomms.com