Toy Fair® exhibitors are encouraged to mark their calendars for six upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful Toy Fair, taking place March 1 to 4, 2025 at the Javits Center in New York City.

Key contacts will receive an email when sessions are open for registration. In the meantime, exhibitors are invited to save the following dates (please note that dates are subject to change):

• June 12: Basics & Beyond — This session will cover Exhibitor Kit essentials, critical deadlines, show initiatives, and more to guide companies through planning their exhibit space.

• July 16: Visual Merchandising Initiative & Reimagination Awards — This Academy session will review what exhibitors need to know about the Visual Merchandising Initiative and Reimagination Awards, including booth requirements, award categories, and more.

• August 20: Your Map Your Show Profile — This walkthrough will cover optimizing Map Your Show profiles to attract attention, book appointments, and showcase brands and products effectively.

• October 21: PR Bootcamp — This webinar will equip companies with the knowledge and tools they need to highlight their in-year priority items, connect with industry-leading buyers, gain exposure with global media, accelerate partnerships, and offer select press previews on products, lines, and partnerships.

• December 3: Freshman Class — First-time Toy Fair exhibitors will get all the information they need to ensure a smooth and rewarding exhibit experience, covering everything from shipping product and setting up a booth to standing out at the show and more.

• January 9: Toy Fair Checklist — This comprehensive session will review essential dates, deadlines, and everything included in the Exhibitor Kit to help companies prepare their exhibit space and materials.

“Our Exhibitor Academy sessions help companies seize every opportunity at Toy Fair and optimize their time at the show,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™. “Join us as we equip you with the tools and knowledge needed to make the most out of Toy Fair, ensuring your experience aligns seamlessly with your business objectives."

General exhibitor applications are currently open for Toy Fair 2025. Interested companies can contact The Toy Association’s Senior Account Executive, Stacy Liebensohn, with any questions.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration will open in October. Visit ToyFairNY.com to learn more.