As the countdown to Toy Fair® begins, The Toy Association™ has announced that general exhibitor applications are now open for the iconic event, taking place February 14 to 17, 2026 at the Javits Center in New York City. Potential exhibitors can apply for booth space or private meeting suite space.

Welcoming tens of thousands of buyers, play professionals and global media outlets, Toy Fair 2026 will immerse show attendees in an engaging event filled with business opportunities, world-class education, and networking events.

The visual merchandising initiative will return at the upcoming show, requiring exhibitors to make product visible in at least 20 percent of their aisle-facing exhibit space, and the third annual Reimagination Awards will reward exhibitors whose booths stand out for creativity, effectiveness, presentation and more. Winners will be announced during the show. View the 2025 winners here.

The return of Toy Fair also brings back the industry’s top educational programming with Toy Fair University. Taking place throughout all four days of the show, the initiative is designed to bring together the strongest thought leadership in the global toy and play industry. Topics will cover latest industry and retail trends, IP protection, compliance issues, licensing strategies, and more.

“There’s no place like Toy Fair when it comes to launching products, building relationships, and amplifying your business,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “Exhibiting at Toy Fair offers unmatched exposure to buyers, media, and key decision-makers, helping companies of all sizes build momentum and grow. We encourage all toy companies to take advantage of this powerful opportunity and look forward to welcoming returning exhibitors and newcomers alike as we gear up for another unforgettable event in New York City.”

Companies are encouraged to contact their account executive with questions about exhibiting at Toy Fair. Company names beginning with A–M: contact Peri Halprin; N-Z: contact Stacy Liebensohn.

Visit ToyFairNY.com to learn more.