by Lev Nelson (Sky Castle Toys) | 29 Apr 2026
Press Release
FOR IMMEDIATE RELEASE
SKY CASTLE TOYS® GRANTED PATENT FOR STICKI ROLLS®, PUTTING COMPETITORS AND RETAILERS ON NOTICE
First of Multiple Patent Filings Across 40+ Countries Establishes Broad IP Protection for the Wearable Sticker Jewelry Phenomenon
SEATTLE, WA — April 29, 2026 — Sky Castle Toys®, the award-winning toy company behind the globally popular Sticki Rolls® brand, today announced the grant of its first patent covering the core innovation behind Sticki Rolls — a breakthrough in wearable, collectible sticker jewelry.
This patent, the first in a series of filings the company has made in over 40 countries worldwide,serves as formal notice to competitors, IP licensors and retail partners that the Sticki Rolls intellectual property is protected under law. This is a unique play pattern that is wholly original to Sky Castle Toys and protected by this patent.
Sky Castle Toys has filed corresponding patents in more than 40 countries across North America, Europe, and Asia — establishing one of the broadest IP enforcement frameworks in the toy industry for a product of this category. Retailers and competing manufacturers are advised that unauthorized reproduction, importation, or sale of products that infringe upon this patent or the related pending filings may result in legal action.
“Securing this patent provides solid proof to IP licensors and our retail partners that Sticki Rolls is an original innovation that Sky Castle Toys will vigorously defend,” said Lev Nelson, CEO of Sky Castle Toys.“We have built something genuinely new, and we are rigorously protecting it.This patent along with brand trademark and design copyrights form the foundation of acomprehensive global IP strategy that is already well underway.”
“Our retail partners, as well as, the inventors we work with deserve to be protected,” Nelson added. “This patent, along with the others we have in progress, gives retailers, consumers and creators that protection.
What This Patent Means for the Industry
• Competitors: Manufacturing or distributing toy products that replicate the mechanics of Sticki Rolls constitutes potential patent infringement. Sky Castle Toys will actively monitor the market and enforce its rights. To support this effort, Sky Castle Toys utilizes Podqi, a global IP monitoring platform, to continuously track potential infringement across markets worldwide.
• Retailers: Stocking infringing products carries legal risk. Sky Castle Toys encourages all retail partners to carry only authorized Sticki Rolls product and to contact the company directly with any questions regarding product authenticity.
• Global Reach: With filings across 40+ countries, this is not a single-market enforcement action. Sky Castle Toys’ IP strategy is designed to protect the Sticki Rolls brand on a worldwide basis.
• Enforcement Technology: Sky Castle Toys employs Podqi, a leading global IP monitoring platform, to continuously scan markets worldwide for potential patent, trademark, and design infringement. This technology-driven approach ensures that unauthorized products are identified and addressed swiftly, wherever they appear.
Sky Castle is represented by IP enforcement law firms of Barnes Thornburg in the USA, Potter Clarkson in the UK, Gaowo law firm in China, Gianna Origoni in Italy and EU countries.
• Notice to IP Licensors: Because the Sticki Rolls product invention is protected by this patent, Sky Castle Toys will actively work with its IP licensors — including global brand owners such as Disney, Sanrio, Microsoft, and others — to ensure they do not inadvertently license competing or infringing products to third parties. Sky Castle Toys will provide its licensing partners with the relevant patent details and technical specifications necessary to identify and prevent the licensing of copycat products that incorporate the protected Sticki Rolls mechanics.
Sky Castle Toys is committed to protecting not only its own rights, but also the integrity of the licensing relationships and brand partnerships it has built.
About Sky Castle Toys
Sky Castle Toys has been recognized in the global toy industry for creating trend-setting products that combine innovation, self-expression, and entertainment. Home to the award-winning Sticki Rolls® brand — including licensed collections featuring Minecraft®, Hello Kitty®, Aphmau®, and more — Sky Castle Toys continues to embrace trends in how kids andfamilies play, collect, and create. Sticki Rolls products are sold at major retail destinationsincluding Walmart, Target, Five Below and are distributed internationally in over 47 countries through Game On Distributors and Jazwares.
Media Contact:
Carve Communications for Sky Castle Toys
Amy Friedland — amy@carvecomms.com
Emily Auriemma — emilya@carvecomms.com
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