NEW YORK, NY | August 24, 2026 — The Toy Association™, the leading industry trade association representing more than 800 manufacturers, retailers, licensors, and related organizations involved in the toy and youth entertainment industry, and the Jacob K. Javits Convention Center, a world-class facility in the heart of New York City, announced a five-year partnership for Toy Fair®, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere. This shared commitment provides long-term certainty for the global toy industry to set its business calendars and plans for the coming years.

Following the 121^st Toy Fair, taking place February 20 to 23, 2027 at the Javits Center, the show will be held on the following dates: February 26 to 29, 2028; February 24 to 27, 2029; February 23 to 26, 2030; February 22 to 25, 2031; and February 21 to 24, 2032.

The announcement follows a comprehensive strategic evaluation by The Toy Association that included open feedback, candid discussion, and broad collaboration to align the long-term timing and location of the event across key stakeholders representing the diverse constituents within the toy industry. Through this process, a clear consensus emerged after all options were carefully evaluated: a four-day, February show in New York City remains the preferred timing and location for Toy Fair.

“We provided industry leaders with a blank canvas and every reasonable option for review, and after a thorough evaluation, it was clear that New York City in February best meets the needs and goals of our diverse global toy community,” said Greg Ahearn, president & CEO of The Toy Association. “We’re grateful to the leadership team at the Javits Center for working alongside us to make this vision a reality.”

Toy Fair’s longstanding relationship with the Javits Center dates to the venue’s opening in 1986 and has helped establish New York City as a global epicenter of the toy business. Following the industry’s preference for a February event, The Toy Association and Javits leadership worked together to identify dates that met stakeholders’ needs while navigating one of the busiest convention calendars in the country.

Each Toy Fair will run for four days, from Saturday through Tuesday, with show dates intentionally avoiding both President’s Day and Valentine’s Day each year — two priorities consistently identified by exhibitors and attendees throughout the consultation process.

“As a partner with the Javits Center for 40 years, we shared what mattered most to our industry and Javits leadership rolled up their sleeves to work with us to find a solution,” Ahearn said. “Their willingness to make a five-year commitment is a remarkable demonstration of confidence in our industry and Toy Fair’s importance on the global trade show calendar.”

“Toy Fair and New York have grown together for generations, and we are thrilled that the next chapter of that story will continue at Javits Center,” said Joyce Leveston, president & CEO at Javits Center. “For Javits Center, it’s not just about providing space, it’s about the partnership we have with our customers. We work closely to create experiences where connections are made and business gets done. It is truly a delight to welcome Toy Fair back to Javits Center for the next five years, and we look forward to all that lies ahead.”

Every year, Toy Fair brings together thousands of toy, game, and youth entertainment professionals and international media from roughly 100 countries to discover the latest products, build business relationships, and explore the latest trends and innovations in toys and play. The multi-day marketplace serves as the industry’s premier platform for product launches, retail meetings, media engagement, trend discovery, and educational programming.

For more information about The Toy Association or Toy Fair, visit toyassociation.org and toyfairny.com.

About Toy Fair®  toyfairny.com
Produced by The Toy Association, Toy Fair® is the largest and most comprehensive play-focused experience in the Western Hemisphere unifying the toy industry’s entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.

About The Toy Association™  toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association^™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $155.7 billion, and its roughly 800+ members drive the annual $45.6 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.     

As a global leader, The Toy Association produces the world-renowned Toy Fair^™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard. The Toy Association’s philanthropic arm is The Toy Foundation^™, a 501 (c)(3) children’s charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.

About Jacob K. Javits Convention Center
The New York Convention Center Operating Corporation (NYCCOC), also known as the Jacob K. Javits Convention Center, has played a critical role in New York’s recovery and resurgence since it opened in 1986. Located in the heart of Manhattan’s West Side, this iconic six-block-long facility is an economic driver for New York State and New York City by hosting blockbuster events of all shapes and sizes. New York is constantly evolving and so is Javits Center. It’s more than just a convention center; it has evolved into a wildlife habitat, a community partner, and a nationwide nexus where the latest ideas in business and pop culture converge under one large green roof. With a significant investment in infrastructure, Javits Center has quickly become a leader in sustainability, security and technology, setting a new standard for convention centers across the country. Learn more about Javits Center at www.javitscenter.com.