Wyldshyres

Welcome to the world of Wlydshyre, where you’ll find mythical unicorn-dinosaur creatures that help kids identify, explore, and grow with their emotions through imaginative play. Wyldshyres were created by Annmarie Percic, who brought her idea of these adorable unicorn-dinosaur magical beings to her artist friend Sarah Miller after realizing that there are plenty of dinosaur and unicorn toys on the market, there was no toy out there that combined both. However, these aren’t just colorful little action figures. These Wyldshyres each have their own personalities, and with it, their own magical powers: the ability to navigate big emotions.

Annmarie wanted to create a toy that’s fun to play with while also inspiring imaginative play and supporting emotional development. Working with Sarah, who drew the very first sketches of these mythical creatures, and her husband, Frank, who helped create each Wyldshyre’s unique backstory, Annemarie created a toy that shows children how to identify and work through the big emotions they’re feeling, like excitement or anxiousness, in a playful and encouraging way. Wyldshyres are also built to last: made out of high-quality vinyl, they’re just as durable as they are fun to play with.

Right now, the Wyldshyres include Rikki and Elsha, with many more to come. Each Wyldshyre comes with a collectible card that outlines their skills, traits, and powers in a way that’s easy for children to relate to and therefore, apply to their own lives.

Rikki, a bright teal and green dino-unicorn with orange spikes up and down his body, is a ball of energy, which makes playtime fun and engaging. However, all his energy sometimes translates into feeling anxious or worried. Luckily, Rikki has the power of peace, so when he’s feeling overwhelmed, he can tap into his powers and find a moment of calmness.

Elsha is more timid than Rikki. Her rainbow speckled coat and vibrant mane may make her look like she’s outgoing, but she’s actually very softspoken, and though she doesn’t always say much, she’s always thinking and noticing the things going on around her. While her thoughtfulness is a great quality, she sometimes has trouble vocalizing, but with her power of inner strength, she can overcome her shyness and share what she’s thinking with others.

Wyldshyres are more than just figurines, though—there’s a whole story attached to them. The Legend of Wyldshyre tells the tale of how these dinosaur-unicorn hybrids came to be: a mystical comet blazed over the land of Wyldshyre and combined the grace of unicorns with the strength of dinosaurs to create a whole new species, each gifted with the power to master big feelings. By setting the scene with the legend of how they came to be, kids can easily slip into a world of pretend play. To quote the Legend of Wyldshyre, “Imagination never goes extinct.”