by Tree Toys Corporation | 29 Sep 2025
Press Release
Shenzhen [ China ] – In a milestone moment for women in the global toy industry, Crystal Chen, CEO of Tree Toys Corporation (Taiwan), and Fanny Ng, General Manager of Edu-Science H.K. Ltd, met this week at Edu-Science’s Shenzhen factory, headquarters to formalize a long-term partnership that will unite two of the most respected names in science toys.
This alliance merges Tree Toys’ globally recognized WILD! Science brand with Edu-Science’s extensive reach, expertise and manufacturing capabilities, creating one of the largest and most influential science toy partnerships in the world.
At its heart, this collaboration is about more than business; it’s about leadership, vision, and the power of women driving innovation in a traditionally male-dominated industry.
“As women leading in STEM and toys, we have a responsibility to inspire,” said Crystal Chen. “This partnership is our way of showing what’s possible when we lead with creativity, courage, and a shared mission.”
Fanny Ng added, “Together, we will empower children everywhere to see science as exciting, creative, and open to everyone, especially young girls who deserve to see themselves as future innovators.”
The partnership will combine decades of leadership experience, world-class product development, and global distribution to inspire a new generation of curious minds.
Nancy Zwiers: Happy Birthday, Barbie!
Donna Moore on Toys of Our Lives, Her Experience Working at The Hollywood Reporter and Sunset Hill Vineyards
CBS Affiliates Premiere New Season of “Toys of Our Lives,”
Spin Master and Hidden Pigeon Company Extend #1 New York Times Bestselling Author and Illustrator Mo Willems' Classic Book Characters from the Page to Play
Registration is Open for POP Week 2026
Game Review: Priorities
Bob Moog’s Tribute to Cris Lehman, Co-founder and CFO of University Games
Dr. Amanda Gummer on Children’s Digital Wellbeing Framework (CDWF): A practical route to better-designed digital experiences for children
Toy Review: Wyldshyres
Game Review: Lacorsa
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Connie Vogelmann designed Apiary & Wyrmspan!
Bob Fuhrer... Is THE Crocodile Dentist!
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer