ULTRA PRO ENTERTAINMENT TO LAUNCH TWO NEW INTERACTIVE GAMES AT NEW YORK TOY FAIR, EXPANDING ELECTRONIC GAME OFFERINGS IN 2026

Award-winning game company’s new Turbo Trivia and Magic Tim on display at New York Toy Fair Booth #2105

NEW YORK (Feb. 14, 2026) — Ultra PRO® Entertainment ("Ultra PRO"), a leader in tabletop game design, manufacturing, and distribution, today announced the launch of two new games. The new lineup features Turbo Trivia and Magic Tim, two interactive electronic games developed in partnership with Paris-based Zanzoon, known globally for their innovation and design expertise of Toys and Games within the interactive electronic gameplay space. The titles expand Ultra PRO’s growing portfolio of game experiences for both family game nights and solo play. Ultra PRO Entertainment’s full portfolio is now on display at New York Toy Fair, giving media and retailers a preview ahead of retail launches later in the year.

“Our team is focused on distributing family-friendly experiences that are not only fun but encourage connection – the kind that brings people closer together through shared moments. We’re grateful to continue our long-standing partnership with Zanzoon, introducing interactive electronic games that cater to all interests,” said Susan Lindsey, Senior Vice President of Ultra PRO Entertainment.

New Electronic Family Games from Ultra PRO Entertainment

These two new interactive games will be available this Fall and join a robust portfolio of original and licensed products available from Ultra PRO Entertainment.

• MAGIC TIM ($24.99): A screen-free, interactive voice-recognition toy for ages 4 and up, designed to spark curiosity and active play. With over 400 animals to guess, Magic Tim’s lively personality delivers a rich and engaging experience that builds memory, listening skills, and deductive reasoning. The game features two modes: a Guessing Game where Magic Tim literally “reads kids’ minds” by guessing the animal they are thinking of, through simple yes/no/I don’t know questions, and an Animal Sound Quiz that challenges players to recognize animal authentic sounds, playable solo to beat a personal high score or competitively with up to four players.
• TURBO TRIVIA ($29.99): Designed for players aged 6 and up, Turbo Trivia puts knowledge and reflexes to the test in a high-energy electronic trivia experience. With over 1,500 age-adapted questions, the game challenges players to respond in just 2 seconds per round, keeping the pace thrilling and intense. As players progress, questions become increasingly difficult, rewarding quick thinking. Correct answers earn points and unlock new levels. An added twist lets players challenge opponents they believe answered incorrectly. A successful challenge scores a point and eliminates the opposing player, adding a strategic layer to the competition. After the first game, players can choose their response time from 1 to 5 seconds, tailoring the intensity to their preference. Turbo Trivia is perfect for fast-paced multiplayer competition!

Toy Fair attendees can get a first look at these new titles and other upcoming Ultra PRO games at Booth #2105 in the Javits Center from February 14-17, 2026. 

For more information about Ultra PRO Entertainment and where to buy its collection of easy-to-learn casual games, visit www.ultrapro.com.

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About Ultra PRO Entertainment:

Ultra PRO Entertainment is the tabletop games division of Ultra PRO International specializing in easy-to-learn casual games that bring joy and foster community through friendly competition. Ultra PRO games combine familiar gameplay with unique twists that can be completed in 30 minutes or less, offering endless opportunities for casual competitors to create lasting memories with friends and family. The dynamic team behind Ultra PRO Entertainment combines their own personal gaming enthusiasm and vast industry experience to drive innovation in excellence in every game produced. 

Ultra PRO International has been designing and manufacturing top-quality products since 1952, ranging from memorabilia collecting and tabletop gaming accessories to photo and scrapbooking albums. Ultra PRO also owns TableTopics, a broad line of conversation starter sets to spark great conversations at social gatherings, as well as SP Images trading card distribution. To learn more, visit www.ultrapro.com.