July 25, 2025 - YIC Spotlight #4 YIC in our 20 Week Countdown to POP Week and the YIC!

Name: Lily Brown 

Location: Salt Lake City, UT

YIC: 2018 Most Marketable Concept Winner

Invention(s): Betcha’ Can’t!

Where is your invention now?

Betcha’ Can’t is sold on Amazon and you can find it in other retail stores. 

Have you invented any other toys/games since the YIC?

Not yet! But that’s not to say none are in the works!

Are you planning to work or study in a related field (STEM, design, entrepreneurship, toy/game industry, etc.)?

Yes! I’m planning on design and entrepreneurship currently! You can hear more about my YIC journey from the 2024 Young Inventor Award Ceremony during the Chicago Toy & Game Fair:

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