Founded in 1962

Who We Are
We're play enthusiasts. We aim to create experiences filled with sheer joy and uncontrollable laughter. We are champions of curiosity and those "eureka" moments of discovery. In addition to inspiring creativity, imagination, good sportsmanship, and out-of-the-box learning, our inventive line of kid-powered toys and engaging games are packed full of fun, designed to delight, and are certain to satisfy kids' natural curiosity.
Why EI?

WE'RE PLAYFUL
Our team motto is, "Where work is play." We love to laugh, ride our bright-red scooter through the halls, and are tickled to test out new games. Our love of play transfers into the toys and games we create, making many learning experiences, well, more playful.

WE'RE CREATIVE
We know how to capture your child's attention and imagination. From packaging to product, we think outside of the toy box to help your child learn about the world around them. Sometimes that means indulging crazy ideas and borrowing inspiration from all around us.

WE BELIEVE IN LEARNING THROUGH PLAY
We create out-of-the box, active learning experiences that will inspire your children’s curiosity, and encourage them to explore, discover, and create!

WE'RE EXPERTS IN OUR FIELDS
We've been helping kids learn through play for the last 50+ years. We take great pride in working with experts in many distinct fields—from scientists to teachers to artists—to ensure that our products are always the very best they can be.

OUR PLAYFUL PROMISE
We want to exceed your expectations. We work hard to ensure that our products are of the highest quality, and that kids feel happy, confident and inspired after playing with them. If the product you’ve purchased is not giving your child an exceptional experience, then you can simply return it and you will get your money back. That’s it! No short return windows, no endless rationale needed—just ship the product back within a year of purchase and you’ll get your refund.

Thank you for stopping by—now let’s play!