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Amy Holden

CEO World Alive

My creative eye and mind has led me to design, innovate, develop, produce and bring to market my own award winning brands of educational toys and books. I have also designed/developed and licensed for third party brands/companies in the top tier of the toy sector.

I originally trained and worked...
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More at : PoPPro >>

Fun Facts

I also teach Mindfulness and Mindful yoga.
Lived in Singapre and then Malaysia for several months in 2002
I'm dual national Australian and British and I live in Spain

Photo Gallery

Amy Holden at DISTOY 2023 jumping for joy - it was a great show!
🚀 COMING SOON: FREAK MARBLES! 🚀 Get ready for marble mayhem like never before! 🔥 Collect, combine, play and display with the coolest characters in town. Each marble has its own awesome look and skin! 😎 Elevate your game with Freak Dynamics! Brace yourself for mind-blowing fun! 💥
On shoot for Freak Marbles TVC spot in Milan!
Freak Marbles takes the classic marble game to new heights with unique characters, dynamic gameplay, and captivating designs. Collectible marbles that put a modern spin on a classic concept: Freak Marbles are 3cm characterised marbles with 360 decoration to create freak characters from monsters, robots, nightmares, animals, and more! They also have matching skins which convert them into figurines to play or display. The collection includes 5 rare freaks (glow-in-the-dark, glitter jelly, silver, colour-changing and super rare gold) and all freaks and skins are interchangeable. They are sold in surprise packs, which includes a skin and marble in each, sets of three in a reusable drawstring bag or sets of 6 in a try-me packaging. A Battle Arena is also available for indoor play. In line with World Alive’s sustainable development goals, all Freak Marble packaging is sustainable and the battle arena is made of 100% recycled plastic.
Working with Winter Video for the creation of TV and digital assets has resulted in compelling videos, including this mesmerising TVC, showcasing the excitement and boundless potential of Freak Marbles.
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🔥 Get ready for the ultimate marble experience with Freak Marbles - the game-changer from World Alive! ✨ Discover a world of unique characters, epic gameplay, and eye-catching designs. 🤩 From monsters to robots, animals to nightmares, Freak Marbles bring a modern twist to marbles! 🌀 Collect marbles with 360° decoration and matching skins for endless fun. 🔥 Don't miss the rare freaks - glow-in-the-dark, glitter jelly, silver, colour-changing, and the super rare gold marble! 💎 Swap freaks and skins, unbox surprises, and enjoy sustainable packaging! Join the Freak Marbles fun and experience marbles like never before! 🚀 Subscribe now for incredible marble runs and non-stop FUN! Check out the official Freak Marbles website: https://www.freakmarbles.com/ Join in on our Community Here: https://www.facebook.com/freakmarbles... Instagram: https://www.instagram.com/freakmarbles/ TikTok: https://www.tiktok.com/@freakmarbles
Welcome to the world of Freak Marbles, where the classic game of marbles meets modern excitement! Each Freak Marble is 360-degree decorated with a variety of characters and comes with a matching skin. Collect freakish characters like monsters, robots, nightmares, animals, and more! But that's not all - each Freak Marble also has its own set of life points, special skills, and dynamic gameplay actions. In addition to collecting and swapping your Freak Marbles, you can proudly display your unique collection. Keep an eye out for rare finds, including glow-in-the-dark, metallic, or colour-changing Freak Marbles that add an extra level of excitement to your collection. The versatility of Freak Marbles allows for various ways to play. Enjoy thrilling marble runs, engage in battles with friends, or swap Freak Marble skins to create your own unique combinations. The possibilities are endless! And here's the best part: Freak Marbles are sold in surprise packs, adding an element of anticipation to your collection. Each pack contains one skin and one marble, ensuring an exciting unboxing experience every time. Unleash your imagination with Freak Marbles and embark on a marble-collecting adventure like no other! Suitable for all ages, 4 and above, Freak Marbles offer endless entertainment and opportunities for creativity. Collect them all! Freak Marbles, collectible marbles, marble games, character marbles, unique marbles, marble collection, kids toys, marble runs, surprise packs, glow-in-the-dark marbles, metallic marbles, colour-changing marbles, marble battles, marble swapping, marble display, marble unboxing, imagination, creative play. Check out the official Freak Marbles website: https://www.freakmarbles.com/
Here’s our new @aquadragonshq song and animation. Let’s sing along! Get ready for a unique and educational experience with Aqua Dragons! These live aquatic creatures hatch and grow right before your eyes, making them perfect for curious kids. The easy-to-care-for Aqua Dragons come in a complete kit, including eggs, food and instructions. Celebrating 10 years of Aqua Dragons, over 500 million views in YouTube and social media, +5 million kits sold, four prestigious toy awards, one trip to space and here’s to a lifetime of Artemia Salina aquatic pet love! Animated by @dakotasheperd with Lyrics and Song by @hopscotch The Aqua Dragons Song · Hopscotch Songs The Aqua Dragons Song ℗ 2023, World Alive SL Released on: 2023-02-15
Aqua Dragons are Live aquatic creatures which you will hatch and bring to life in the underwater world tank. Aqua Dragons are three eyed, long tailed gracious funny little swimming animals from the crustacea family, that its eggs can be preserved in salt for long periods of time and hatched again one introduced into water! Caring for your Aqua Dragons you will see them eat, play, grow and learn about the differences between males and females and even how they reproduce. This kit includes all you need to get started (except water which you will add at home)
The Aqua Dragons Colour Change Aquarium has a special colour change feature that lets you know when the water temperature is just right. If the ice mountain is blue the water is too cold for your Aqua Dragons, if the mountain is red the water is hot. If the mountain is green, then it's just perfect! The built-in magnifier gives you a closer look.
Aqua Dragons are live aquatic pets which you will bring to LIFE, hatching them out of their hibernated egg state. Watch them grow, swim, eat and even reproduce! Most incredibly, a payload of Aqua Dragon eggs, including the eggs in your own kit, was sent to space creating the Aqua Dragons Collector’s Edition, Live Astro Pets. The eggs were tracked on a mission surpassing the Earth’s stratosphere into near space, and were then recovered. Your own “out-of-this-world” pets! Guaranteed by the authenticity certificate included, your Live Astro Pets are the world’s only pets which have actually been into space. See their space flight data and 360º flight video in our free Aqua Dragons app (available for download in the Apple Store and Google Play) or on YouTube! The Aqua Dragons life-cycle project takes around 45-60 days to complete. This kit contains everything you need to grow a complete generation of these fascinating creatures.
oul Mates brings the ancient wisdom of yoga and mindfulness to kids - helping them learn to activate the body and calm the mind. Today’s kids face many challenges, which can have a detrimental effect on their physical and mental health. Thankfully, the skills kids need to have a healthy and balanced life can be learned and practiced from an early age. Soul Mates helps kids learn how to be their own best friend, building resilience that will last a lifetime. Each Soul Mates Eco Yoga Mat has its own simple sequence of yoga positions embossed directly on the mat - no need for complicated instructions, just unroll and oooom! The Soul Mates Story Pillows help kids get in touch with their feelings with a soothing, nature-themed story that they can listen to as they relax. Get in touch if you'd like to collaborate with us or to find out more about Soul Mates. Web: www.soulmateskidsyoga.com Instagram: soulmateskidsyoga Facebook: SoulMatesKidsYoga Email: hello@soulmateskidsyoga.com
Soul Mates brings the ancient wisdom of yoga and mindfulness to kids - helping them learn to activate the body and calm the mind. Today’s kids face many challenges, which can have a detrimental effect on their physical and mental health. Thankfully, the skills kids need to have a healthy and balanced life can be learned and practiced from an early age. Soul Mates helps kids learn how to be their own best friend, building resilience that will last a lifetime. Each Soul Mates Eco Yoga Mat has its own simple sequence of yoga positions embossed directly on the mat - no need for complicated instructions, just unroll and oooom! The Soul Mates Story Pillows help kids get in touch with their feelings with a soothing, nature-themed story that they can listen to as they relax. Web: www.soulmateskidsyoga.com Instagram: soulmateskidsyoga Facebook: SoulMatesKidsYoga Email: hello@soulmateskidsyoga.com
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