VP of Marketing – Buzz Bee Toys Inc.

A strategic leader in marketing and brand development, currently serving as VP of Marketing at Buzz Bee Toys Inc., where she leverages nearly two decades of experience to bring innovative, engaging, and high-impact play experiences to children worldwide. At Buzz Bee, she spearheads pioneering advancements in play that seamlessly blend active engagement with creativity, continuing the company’s legacy in water and dart blasters while expanding into new realms of play. With a forward-thinking approach, she supports Buzz Bee’s mission of fostering imagination through diverse and inclusive products that spark joy and development.

Previous Roles:

VP of Marketing, Hunt A Killer – Rebuilt the brand from scratch, transforming the marketing narrative and positioning to achieve a successful expansion into mass retail. Led content-rich, authentic marketing campaigns that brought the brand to mainstream audiences, including placements at Walmart, Target, and Amazon.

VP of Marketing, North America, Goliath Toys and Games – Directed multi-million-dollar campaigns and diversified strategies across channels to optimize ROI, launch new product lines, and enhance digital media reach, including initiatives in streaming, social media, and in-app gaming.

Head of Local Marketing Planning and Activation, TAG - The Aspen Group – Focused on data-driven, local-level marketing to optimize business performance and tailor initiatives based on market insights, contributing to brand loyalty and customer engagement.

Senior Director of Marketing – Sears & Kmart – Led high-impact teams for Sears and Kmart, managing a $5 billion portfolio across multiple product categories. Transformed the company’s marketing model to prioritize digital, real-time, and personalized approaches, achieving significant growth in customer engagement and loyalty.

With a foundation in community marketing, public relations, and integrated campaigns, she has consistently delivered robust results in diverse environments, creating compelling brand experiences and fostering collaboration across functions. Known for her ability to synthesize strategic insights with creative execution, she continues to drive growth, innovation, and positive brand culture.