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Lauren Bath

Marketing Director At EXG Pro

Marketing and Digital Innovation are my passions. With a focus on brand development, marketing, events, and commercial management, I'm a creative at heart and love being an industry disruptor. I constantly seek new ways to connect with stakeholders, making brand interactions easy and educational. En...
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New officially licensed Minecraft-themed mobile, controller and earbud stands are now available from EXG Pro. Available to coincide with the release of Minecraft: The Movie, the products from Cable Guys and Holdems are ideal for keeping your tech organised while putting your Minecraft loyalty on full display. Minecraft: Steve Cable Guy R.E.S.T Collectible Figure Device Holder Minecraft’s original protagonist arrives in classic form. Whether you’re crafting by day or adventuring by night, Steve’s got your gear covered—literally. Minecraft: Creeper Cable Guy R.E.S.T Collectible Figure Device Holder Possibly gaming’s most infamous mob, the Creeper brings explosive personality (minus the detonation) to your gaming space. Minecraft: Steve in Diamond Armour Cable Guys R.E.S.T Collectible Figure Device Holder Battle-hardened and fully geared, Diamond Steve is a premium pick for players who’ve earned their stripes, and their sparkle. Minecraft: Enderman Cable Guy Controller and Phone Stand Eerie, elegant, and unmistakably Minecraft. Enderman adds height and intrigue to any setup, but maybe don’t stare too long. Minecraft: Steve Holdems, Mini Cable Guys Phone Stand and Device Holder The pixelated pioneer in compact form. Whether he’s propping up your phone or just hanging out, Steve brings dependable charm to your space. Minecraft: Enderman Holdems, Mini Cable Guys Phone Stand and Device Holder A palm-sized echo of the Enderman, perfect for guarding your phone or earbuds in quiet, teleporting style. Minecraft: Piglin Holdems, Mini Cable Guys Phone Stand and Device Holder Straight out of the Nether with a flair for gold, this fiery figure is ideal for fans who like their accessories with a bit of attitude. Minecraft: Zombie Holdems, Mini Cable Guys Phone Stand and Device Holder He may shuffle, but he holds fast. A mini undead companion with surprising utility, and zero bite.
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Newsletter

Empowering Every Child Through Play
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Industry Commentary, Op-Ed

Celebrating 60 Years of Spirograph: A Creative Classic Comes Full Circle
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Biographies and Interviews

Young Inventor Spotlight: Maria Schwartze
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Press Release

CONNETIX® Debuts Exclusive Target U.S. Releases to Kick Off the Holiday Season
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General

Apply by Aug. 22 to Present on the Toy Fair® 2026 University Stage
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Recent Wiki

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COMPANIES

The Toy Foundation™ Delivers Holiday Cheer to Children in Need
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COMPANIES

MINILAND’S NEW ANTI-BULLYING GAMES EARN PRESTIGIOUS MESH ACCREDITATION
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MANUFACTURING, SUSTAINABILITY, TOY TESTING

Toy Association Advocates for Revised PFAS Reporting Requirements in Minnesota
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BOOK REVIEWS

Game Review: Trouble
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BOOK REVIEWS

Film Review: Forky Asks A Question
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POP's Got Talent

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POP Entertainment

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POP Entertainment

Steve Casino Peanut Art
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Everyone's Talking about POP!
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POP Entertainment

Princess Etch - a Multi-Talented Etch A Sketch Artist
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POP Entertainment

Joseph Herscher of Joseph' s Machines.
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Recent POPcast

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Hidden Role: The Brains Behind your Favorite Games

Connie Vogelmann designed Apiary & Wyrmspan!
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Hidden Role: The Brains Behind your Favorite Games

Bob Fuhrer... Is THE Crocodile Dentist!
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Hidden Role: The Brains Behind your Favorite Games

Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
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Hidden Role: The Brains Behind your Favorite Games

Matt Leacock created Pandemic... the game!
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Hidden Role: The Brains Behind your Favorite Games

Scott Brown and Tim Swindle... are Launching a New Sport!
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POPDuos

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POPDuos: Interviews with Legends and Leaders

POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
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POPDuos: Interviews with Legends and Leaders

POPDuo: Will Shortz and Josh Wardle
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POPDuos: Legends and Leaders Explore Creativity

POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
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POPDuos: Legends and Leaders Explore Creativity

POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
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POPDuos: Legends and Leaders Explore Creativity

POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
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Featured Articles

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The Bloom Report

Toy Inventors--The Heart and Soul of the Industry
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The Bloom Report

Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
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Biographies and Interviews

Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
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Biographies and Interviews

Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
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Featured Innovators

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Bob Fuhrer

Peggy Brown

Leslie Scott

Tait & Lily, Inventors of Betcha Can't!