Hi, I’m Sandra from Mexico. I’m a mom, a mental health advocate, and the creator of Pooki, a character born from my personal journey with anxiety, depression, and agoraphobia. For over 10 years, I’ve battled invisible conditions — often misunderstood, always present. Pooki was created during one of my darkest seasons to bring hope, comfort, and visibility to those living with emotional pain.

In my family, we’ve learned to see the invisible — quite literally. Through pareidolia, we've found light in the shadows and faith in the unknown. Now, I dream of building inclusive employment and awareness through storytelling, play, and God’s purpose.

The Vision
-Visibility: Give a face and a name to invisible struggles.
-Inclusion: Create accessible tools and spaces for neurodivergent individuals.
-Employment: Build real opportunities so they can work with dignity and flexibility.

The Solution – Why Pooki?
Empathy in a character: A lovable, scalable mascot that connects with all ages.
A tool for change: Beyond a toy, Pooki is the heart of an ecosystem for awareness, accessibility, and jobs.
Pioneering purpose: Companies that join us will lead the future of inclusion and social innovation.
.For this campaign, we have another tool besides Pooki to gain visibility.