Susan Baechler
She/Her/HersGame Inventor
My passion for people and play shapes my life and work. I invent games that make learning fun for people in companies like Deloitte, Hilton, Genentech, Xerox, Hallmark, Lens Crafters, H&R Block, Visa, GE and CVS Health.
I founded Originaliti to bring t...
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Contact Information
Social Media
Skills & Expertise
Roles
Recent Blogs
Newsletter
Empowering Every Child Through Play
Industry Commentary, Op-Ed
Celebrating 60 Years of Spirograph: A Creative Classic Comes Full Circle
Biographies and Interviews
Young Inventor Spotlight: Maria Schwartze
Press Release
CONNETIX® Debuts Exclusive Target U.S. Releases to Kick Off the Holiday Season
General
Apply by Aug. 22 to Present on the Toy Fair® 2026 University Stage
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Recent Wiki
COMPANIES
The Toy Foundation™ Delivers Holiday Cheer to Children in Need
COMPANIES
MINILAND’S NEW ANTI-BULLYING GAMES EARN PRESTIGIOUS MESH ACCREDITATION
MANUFACTURING, SUSTAINABILITY, TOY TESTING
Toy Association Advocates for Revised PFAS Reporting Requirements in Minnesota
BOOK REVIEWS
Game Review: Trouble
BOOK REVIEWS
Film Review: Forky Asks A Question
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POP's Got Talent
POP Entertainment
Randy Klimpert Shares his Ukulele Collection
POP Entertainment
Steve Casino Peanut Art
POP Entertainment
Everyone's Talking about POP!
POP Entertainment
Princess Etch - a Multi-Talented Etch A Sketch Artist
POP Entertainment
Joseph Herscher of Joseph' s Machines.
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Recent POPcast
Hidden Role: The Brains Behind your Favorite Games
Connie Vogelmann designed Apiary & Wyrmspan!
Hidden Role: The Brains Behind your Favorite Games
Bob Fuhrer... Is THE Crocodile Dentist!
Hidden Role: The Brains Behind your Favorite Games
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Hidden Role: The Brains Behind your Favorite Games
Matt Leacock created Pandemic... the game!
Hidden Role: The Brains Behind your Favorite Games
Scott Brown and Tim Swindle... are Launching a New Sport!
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POPDuos
POPDuos: Interviews with Legends and Leaders
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuos: Interviews with Legends and Leaders
POPDuo: Will Shortz and Josh Wardle
POPDuos: Legends and Leaders Explore Creativity
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POPDuos: Legends and Leaders Explore Creativity
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POPDuos: Legends and Leaders Explore Creativity
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
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Featured Articles
The Bloom Report
Toy Inventors--The Heart and Soul of the Industry
The Bloom Report
Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
Biographies and Interviews
Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
Biographies and Interviews
Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
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