About the job
🚀 Join the 4th Fastest-Growing Founder-Led Business in the UK

We’re Lucky Egg, the fast-growing creators shaking up the party games world with viral hits like Grab the Mic, Misheard Music and Sorry What?!. Our games are played by millions worldwide — sparking joy, laughter, and real human connection.

At Lucky Egg, we move fast, think big, and back bold ideas with commercial discipline. We sell two ranges of games:

Essentials range — our value-tier games.
Core range — our premium games.


🎯 The Role

This is Lucky Egg’s first on-the-ground hire in the United States — a genuinely rare opportunity to build something from scratch for a globally recognised brand with serious commercial momentum. You’ll work closely with the Global Sales Manager based in London and own Lucky Egg’s retail growth across the US.

This is a high-trust, high-scope role for someone hungry to build. You’ll identify opportunities, open doors with buyers, and turn them into scalable retail partnerships. We’re not looking for someone to maintain the status quo — we want someone who will push it forward.

Note: Target and Walmart are managed separately — this role focuses on all other national and regional retail channels.



🧠 What You’ll Do

Strategic Account Development

Build relationships with buyers at US retail accounts including H-E-B, Meijer, Macy’s, Kohl’s, Dollar General, Five Below and similar national and regional retailers.
Expand Lucky Egg’s distribution across mid-tier and strategic retail partners, growing shelf presence, store count, and range depth.
Position Lucky Egg as a trusted, long-term partner — not just a one-off supplier.
New Business Growth

Build and convert a structured pipeline of new retail accounts across the United States.
Lead outreach, buyer meetings, and product pitches with energy and commercial clarity.
Negotiate commercial terms and secure retail listings.
Retail Execution & Activation

Work with retail partners to maximise in-store performance and sell-through rates.
Support retail activations, promotions, and new product launches.
Ensure Lucky Egg products are positioned for success across all retail channels.
Pipeline, Forecasting & Reporting

Maintain a structured pipeline with clear next actions, timelines, and conversion tracking.
Support forecasting of retail orders and account opportunities.
Track account performance and flag risks and growth opportunities proactively.
Use AI and automation tools to accelerate outreach, reporting, and market research — work smarter, and quicker, not just harder.
Market Insight & Industry Presence

Monitor US retail trends, competitor activity, and category opportunities, feeding insights back to Product, Marketing, and Sales.
Represent Lucky Egg at trade shows, buyer meetings, and industry events across the US.
Build Lucky Egg’s reputation and relationships across the US toy and games retail ecosystem.


🛠️ Who You Are

High Agency – You operate independently and create momentum without waiting for direction.
Commercial Hunter – You enjoy opening doors, pitching products, and closing retail opportunities.
Move Fast – You act with urgency and turn conversations into commercial outcomes.
Think Big – You see scalable retail opportunities and push to expand distribution.
AI & Automation Minded - We are an AI native company. You naturally reach for tools and automations to work faster and smarter.
Retail Aware – You understand how US retail buyers think and how products succeed on shelf.
Hungry to Build - You want to be the person who built Lucky Egg’s US business — and you’re willing to do the work it takes to get there.


📍 Location

Dallas / Austin, Texas

This role will be based in Texas with regular travel across the US to meet retail partners and attend industry events.



💼 Benefits & Perks

Competitive salary + performance bonus
Additional benefits package
Work with a fast-growing international team and London HQ
Travel to key retail meetings and industry events
A free selection of Lucky Egg games each year — play is part of the job


🌟 Our Culture & Values

Speed as Default: We move in minutes and hours, not days and weeks.
Bold Thinking: We aim for 10× solutions, not incremental improvements.
Ownership: If you see a problem, fix it.
Honesty Over Ego: Ask questions, challenge ideas, and learn fast.
Curiosity: Always looking for the next opportunity.
Exceptional People: Smart, kind, resourceful, and coachable.


🎨 How to Apply

Hiring Manager: Claudia Bettson-Burdett (Global Sales Manager)

We want to see your energy, not just your CV. Please submit both of the following through the application form below:

Your CV
A 2-minute video on why we should hire you


Application Form: https://wkf.ms/3NaPGGZ