Part-Time Independent Sales Lead Chicago Toy & Game Fair | People of Play™, a division of The Toy Association™

by The Bloom Report | 2026-05-15

Location: Remote with industry event presence as needed
Type: Contract (Part-Time)
Focus: Booth Sales & Sponsorship Support

Role Overview
People of Play is seeking a well-connected, results-driven sales contractor to support exhibitor booth sales and sponsorship development for the Chicago Toy & Game (CHITAG) Fair. This role is ideal for someone with existing relationships in the toy, game, and licensing industries who can quickly activate conversations, generate leads, and close deals.

The contractor will play a key role in driving revenue growth by securing exhibitors and supporting sponsorship outreach, while working closely with the POP team to align sales efforts with overall strategy.

Key Responsibilities
Booth Sales (Primary Priority)
Proactively sell exhibitor booth space for CHITAG Fair to toy/game/entertainment companies and related brands
Leverage existing industry relationships to initiate conversations
Conduct outreach to warm and cold leads from POP contact lists
Collaborate with POP team to refine sales messaging and positioning

Sponsorship Support (Secondary Priority)
Assist in identifying sponsorship opportunities aligned with POP
Contribute to sponsor relationship management and follow-ups

Qualifications
Proven experience in sales and/or partnerships (preferably in the toy/game industry)
Existing network of industry contacts is highly desirable
Strong ability to initiate conversations and build relationships quickly
Self-motivated, organized, and comfortable working independently in a contract role
Excellent communication and pitch skills



Success Metrics
Booth sales revenue and number of exhibitors secured
Conversion rate from outreach to confirmed exhibitors
Sponsorship leads generated and supported
Pipeline activity and consistency of outreach

Compensation & Bonus Structure
This is a part-time, contract-based role with an anticipated commitment of approximately 15-25 hours per week, depending on seasonality, sales activity, and event timelines. Workload is expected to increase during peak sales and event preparation periods, with August through October anticipated to be the heaviest months of engagement leading up to the Chicago Toy & Game (CHITAG) Fair.

Total contractor compensation is up to $45,000 for the remainder of the 2026 calendar year, depending on contractor start date and scope of engagement, and will be paid on an agreed monthly schedule.
In addition, the contractor is eligible for a performance-based bonus of up to $10,000, tied to booth sales and sponsorship revenue generated, originated, and/or supported through the contractor’s efforts for Chicago Toy & Game (CHITAG) Fair and People of Play initiatives.
A stretch incentive may also be awarded if key revenue thresholds or exhibitor participation goals are exceeded, such as near sell-out of booth space or achievement of defined sales benchmarks. Any stretch incentive structure will be defined in advance.

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