People Of Play

TLC for Kids - Digital Content & Marketing Coordinator

by The Bloom Report | 2026-03-30

About the job
TLC for Kids

Essendon Fields, Melbourne VIC

Full time, Office based

Help tell the stories that help sick children when they need it most.

TLC for Kids is one of Australia’s most respected children’s charities, providing immediate practical support to children and families facing serious illness and medical trauma.

For more than 27 years, our programs have helped families navigate some of the most challenging moments of their lives, providing relief, comfort and support when it matters most.

Our services are used in hundreds of hospitals, medical clinics and ambulances across Australia, helping reduce fear, stress and anxiety for children during medical procedures and other difficult moments.

We are looking for a Digital Content & Marketing Coordinator who can help bring these moments to life through powerful digital storytelling.

This is an exciting opportunity for someone who enjoys creating engaging content, capturing real stories, and using digital platforms to build awareness, community support and fundraising outcomes.

About the Role

The Digital Content & Marketing Coordinator is responsible for capturing and sharing the stories of TLC for Kids programs across digital channels.

This is a hands-on, content-driven role.

We are looking for someone who can capture real moments and turn them into engaging digital content that connects with people.

You don’t need to be perfect, but you do need to be comfortable filming, editing and thinking about what makes people stop, watch and engage.

This role combines content creation, social media management, email communications and digital campaign support, helping ensure the impact of TLC for Kids programs is communicated clearly, professionally and consistently.

You will work closely with the Program Director, Partnerships Manager and Programs team to showcase the real impact of our services.

Each story you help capture and share contributes to growing awareness and support for TLC for Kids, enabling more children and families to receive help when they need it most.

Key Responsibilities

Campaign Content Creation

• Capture photos, video and stories from TLC for Kids programs, events and partner activities

• Produce authentic and engaging content including short form video, reels, behind the scenes updates and live coverage of key moments

• Write captions and stories that communicate the real impact of TLC for Kids services

• Create digital content assets to support fundraising campaigns, partnerships and program promotion

Social Media

• Manage and grow TLC for Kids social media channels

• Plan and schedule content using a content calendar

• Create engaging content for Instagram, LinkedIn, TikTok and other platforms

• Edit short form video and visual storytelling content

• Monitor engagement and respond to comments and messages appropriately

• Track reach, engagement and audience growth metrics

Content Performance and Growth

• Identify what content performs well and build on it

• Test different formats and approaches to improve engagement

• Contribute ideas to grow reach, awareness and supporter engagement

Email Marketing (EDM)

• Creation and scheduling of email campaigns to supporters, donors and partners

• Prepare visual and written content for EDM communications including fundraising appeals, event promotions and program updates

• Support the growth and engagement of TLC for Kids supporter database through digital communications

• Track email campaign performance including open rates, click rates and conversions

Digital Tools & Platforms

• Use project management systems such as Monday.com to track content production and campaigns

• Work confidently on Mac computers and creative software

• Maintain organised digital archives for photos and video content

• Manage publishing and engagement through platforms such as Meta Business Suite

• Use analytics platforms such as Google Analytics to review website traffic and campaign performance

• Update website content and digital assets using WordPress

Skills and Experience

• Experience managing social media accounts for an organisation or brand

• Strong photography and video content creation skills

• Experience editing short form video content for social media

• Graphic design capability for digital assets

• Strong writing skills and attention to detail

• Experience with EDM platforms such as Mailchimp or similar

• Excellent organisational skills and ability to manage multiple projects

• Comfortable working with digital platforms and content management systems

• Experience with paid digital advertising is advantageous

• Full driver licence

Personal Attributes

• Compassion and sensitivity when working with families and hospitals

• Strong attention to detail

• Ability to work in a fast moving small team environment

• A genuine commitment to the mission of TLC for Kids

• Comfortable working respectfully in sensitive environments including hospitals and family settings

Employment Details

Location: Essendon Fields, Melbourne VIC

Position: Full time, office based

Salary: $60,000 to $73,000 depending on experience, plus superannuation

Additional benefits: Salary packaging available

Why Work With TLC for Kids

Working at TLC for Kids means your work directly contributes to helping children and families through some of the most difficult moments they face.

Your storytelling and digital content will help inspire community support and enable more children to receive the help they need.

You will be part of a passionate and collaborative team committed to delivering meaningful impact.

What Will Make You Stand Out

Applicants who include the following will be prioritised:

• Links to social media accounts, campaigns or digital content you have created or managed

• Examples of short form video or visual storytelling content

• A short note outlining one content idea you would try to increase engagement or awareness for TLC for Kids

How to Apply

Please include:

• Your resume

• A short cover letter

• Links to social media accounts, campaigns or digital content you have created

• Any examples of video or visual storytelling work

Applications without examples of previous work may not be considered.

We are particularly interested in candidates who enjoy capturing real moments and transforming them into engaging digital stories that connect with audiences.

… more

Requirements added by the job poster

• 1+ years of work experience with Social Media

• 1+ years of work experience with Graphic Design

• Valid driver’s license

• Authorized to work in Australia

• 1+ years of work experience with Email Marketing

1-Click Application

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