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Toy Industry Copywriter

by Amy Opheim | 2023-09-18

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I'm a toy industry veteran with an extensive marketing background and a passion for creating content! I've worked with toy companies big and small to build verbal brand identities, including positioning, mission, and vision statements, and to craft compelling brand and product names, taglines, packaging copy, web copy, blogs, social media content, Amazon A+ page content, press materials, video and commercial scripts, and more.
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Marketing, Design & Brand Management

Want to get your new brand or business off the ground? For starters, I can help you with:
Long-term Business Strategy, New Business Pitches, New Brand Launch Strategy, Brand Positioning, Competitive Analysis, Retail Placement, Line Plan, Marketing Plan, Inventor Relations, Licensing, Product Design & Development Support, Customer Presentation Prep and Execution.
And much much more!
Available for fulltime hire or contract work. I'm flexible
Contact me at Paul@PabloPescado.com

Who am I: A global strategic brand builder and expert in creating, developing & marketing trend-driven products & brands across all platforms of digital, social and traditional media. Responsible for brands’ P&L and long-term financial health. A global marketing, design & development leader at startup, small, medium & large companies within the US, Europe & Asia. Premium Brands include Hot Wheels, Ninja Turtles, Disney Fairies & Princesses, Barbie, Power Rangers, Tamagotchi, Bakugan, Marvel, Star Wars, Harry Potter, Ferrari, & F1.

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I am a Product Development Executive with expertise in building world class Product Development Teams for Designing and Manufacturing Retail Toys

I am currently open to new career opportunities and would love your help in spreading the word!
I am a Product Development Executive with expertise in building world class Product Development Teams for Designing and Manufacturing Retail Toys. I have had extensive travel to Asia and formed many long-lasting relationships in China regarding Factories, Model Shops, Tooling Houses, etc.
Over the years, I have worked with top companies such as Creata and Funko and delivered on several programs:
· Built a world class Product Development team to design and manufacture billions of Happy Meal Toys
· Led the team for over 7 years that designed, sculpted, tooled, and manufactured all the custom Skylander figures for Activision.
· My team designed several of the most impactful Funko programs over the past 5 years.
If you know of any opportunities in the Toy Industry, I would greatly appreciate an introduction.
Feel free to reach out via LinkedIn messages or email at tcarsello@gmail.com
Thank you for your support!
Best regards,
Tom Carsello
#OpenToWork #JobSeeker #Networking #CareerOpportunities

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Seeking Product Marketing/Partnership Role in the Toy Industry – Strategic Leader with a Passion for Play

Hi POP community!

I’m Mike Brandofino, a seasoned product marketing leader, brand builder, and creative strategist with over 12 years of experience bringing innovative ideas to life in SaaS, healthcare, and e-commerce. Now, I’m looking to blend my professional expertise with a lifelong passion: the world of toys and play.

As a marketer, creator, and parent, I believe in the power of imagination, storytelling, and skill-building through play. I’m actively seeking opportunities in the toy industry where I can help brands grow through product marketing, partnerships, go-to-market strategy, and content development.

Here’s what I bring:

🚀 12+ years leading product launches and GTM strategy across startups and high-growth teams

🤝 Deep experience developing sales enablement tools, managing partner programs, and building co-branded campaigns

🎨 Skilled in directing content and creative assets, including video, copy, and design, to support marketing and brand growth

📈 Led customer engagement programs and competitive research strategies in a $50B+ industry

💡 Passionate about storytelling, branding, and making playful, purposeful products for the next generation

I’m eager to connect with teams shaping the future of play, from startups to established toy companies, seeking someone who brings energy, creativity, and strategic vision.

Let’s talk!

You can reach me at m.v.brandofino@gmail.com or on LinkedIn.

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