Wicked
by : Toy Of The Year TOTY
NBCUniversal soared in Fall 2024 with Wicked, a generation-defining film that shattered box office records and sparked a cultural phenomenon. With over 5 billion press impressions and massive sales, Universal Products & Experiences launched a wildly successful franchise. Retail takeovers at Target, Ulta, Bloomingdales, and more, along with trend-forward partnerships—Voluspa, Stanley, BEIS, ALDO, and others—brought pink and green to fans everywhere. Toys and collectibles from Mattel, LEGO, and Funko fueled demand across generations. Wicked proved its power at the box office and beyond. Stay tuned for Wicked: For Good, arriving Fall 2025.
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