Wiki - COMMENTARY AND OPINION EDITORIALS

Tim Kilpins calms the anxieties of many who are wondering if it's the right time to join the toy and game industry.

Rana Schenke lists top 10 most iconic Barbie Dolls of the 1960s.

Nancy Zwiers answers the question of how to strategically grow a brand, offering a list of tips and advice on the best practices for investing.

In this edition of Toy Stories, Paul Fish discusses his time at Playmates Toys and his work on iCarly dolls.

Nancy Zwiers discusses why not to target an age group as your target consumer.

David Normon advises people to buy Christmas presents early, given the current market research surrounding inflation.

In this edition of Toy Stories, Paul Fish discusses his three favorite toys from the Tyco RC group: Shell Shocker, Terrain Twister, and NSECT!

Tim Kilpin discusses toy industry reorganizations, and how there's really no end to them.

Nancy Zwiers discusses why branding for kids provides an extra challenge for marketers, touching on concepts of abstractness versus concreteness and consistency versus newness.

In this edition of Toy Stories, Paul Fish shares his experience working on Harry Potter toys.