Many of you know professional inventor Bruce Lund—and if you don't know Bruce personally, you certainly know the toys and games he has brought to life over the years.

When Bruce lived and invented in Chicago, his office was legendary, complete with secret doors and surprises around every corner. It was exactly the kind of place you'd expect from someone whose career has been built on creativity, curiosity, and play.

I've read several of Bruce's books and always come away with new insights, plenty of laughs, and a few stories I can't wait to share with others. Over the years, we've featured excerpts in the Bloom Report, and readers have loved his unique blend of wisdom, humor, and hard-earned lessons from a lifetime of inventing.

Now, with the publication of his fifth book, we're delighted to share all five titles for your reading pleasure. Whether you're an inventor, entrepreneur, creative professional, or simply someone who enjoys a great story, Bruce's books are filled with inspiration, practical advice, and memorable adventures from a remarkable career.   -Mary

First, a revised version of Bruce's original book. “Everything I know about Business (and Life) I learned playing with Toys.”

Everything I know about Business (and Life) I Learned Playing with Toys

“We Be Toys”. Photos and descriptions of almost all of our products that hit the retail shelves.

We Be Toys

The rise from poverty to being a millionaire by virtue of 40 years of inventing and licensing hundreds of toys and games throughout the world.

Third, “People You Should Know”. Ordinary people whose lives can be quite extraordinary. I highly recommend reading about them and be inspired. 

People You Should Know

In school, business, travel, working one meets all manner of people who have lived some extraordinary experiences in their lives. Here are many Bruce has known! 

“Letters to Santa”.  Each year we would put out our marvelous, animated, talking mailbox out in front of our office. Kids of the area would put their letters to Santa inside. The letters came from toddlers, elementary and middle school kids, and many teenagers as well.  Thoughtful, appreciative, full of hope, and wishing for the magic that is part of being a child.  Santa is a big part of that magic.  

Letters to Santa