Licensing International Announces 2024 Hall of Fame Inductees

by The Bloom Report | 30 Apr 2024

Press Release

Licensing International Announces 2024 Hall of Fame Inductees


New York — Licensing International, the leading trade association for the global brand licensing industry, today announced the 2024 Hall of Fame inductees. The Hall of Fame and Rising Star Awards honor executives’ legacies, bodies of work, and unique contributions to the global brand licensing community.


This year’s inductees are Joseph Kaminkow, Chief Innovation Officer, Pixie Dust at Aristocrat; Maca Rotter, President & CEO at La Panadería Licensing & Marketing; and Stu Seltzer, President at The Seltzer Licensing Group.


In addition to celebrating Joe, Maca, and Stu’s accomplishments, this event will also honor their leadership within the industry by raising funds for the Licensing International Foundation scholarship program. The program grants scholarships to deserving individuals around the world who are interested in a career in brand licensing. Since 2020, the Licensing International Foundation scholarship program has raised more than $500,000 in funds and awarded 31 scholarships. The program is a crucial element of Licensing International’s ongoing work to support the next generation of licensing professionals and ensure the industry continues to grow and evolve.


Joe Kaminkow’s career began when he started his own game development company, Logical Highs. He soon joined Williams Electronics where he quickly rose to prominence when he secured licensing rights from NASA that led to Williams’ 1984 smash hit game Space Shuttle.


Noticing a resurgence in pinball games in the mid-1980s, Joe and Gary Stern founded Data East Pinball, where Joe quickly leveraged his talent at securing valuable licenses into a flurry of successful pinballs such as The Simpsons, Star Wars, and Star Trek. Joe also pioneered licensing in the arcade novelty business. He was then recruited by International Game Technology (IGT) to revolutionize slot machines through the extensive use of licensed titles, including Wheel of Fortune, Elvis, and Sex and the City.


Joe went on to found Spooky Cool Labs in Chicago, where he developed an online Wizard of Oz city builder, before the company was acquired by Zynga (home to Farmville and Words With Friends). Joe developed the successful Hit It Rich online social slot before leaving Zynga in 2022 to devote himself full-time to Aristocrat Technologies, where he expanded his efforts to bring pop culture icons to life on the casino floor. Joe resides in Las Vegas with his wife Benita.


Maca Rotter has more than 25 years of experience in marketing, branding, and licensing. Often referred to as the Queen of Licensing in Mexico, she has achieved great success in founding, developing, and expanding domestic and international markets by implementing innovative and strategic approaches.

Maca has demonstrated strength in wholesale and retail distribution strategies, as well as extensive expertise in business turnarounds within highly competitive markets, particularly in underdeveloped ones. She excels in developing highly motivated teams and many members of her founding team now hold top positions in licensing, from Warner Bros. to Netflix to Paramount.

To establish a legacy and set a standard in the industry for the Hispanic community, Rotter authored the first and only Spanish-language book about consumer products structure and business models in 2014. The second edition was released in 2017 when she and Jessica Juseppe, her partner of 20 years, founded La Panadería.

Maca served as the first Latin woman on Licensing International’s Board of Directors and founded the Licensing Association chapter in Mexico. She has served as an expert speaker and consultant in the U.S., Hong Kong, Korea, Spain, France, Brazil, Colombia, and Mexico.


Stu Seltzer is the president of Seltzer Licensing Group, a global agency he has guided for over 25 years that is renowned for its comprehensive expertise in brand licensing, partnership marketing, and strategic alliances.


His understanding of the licensing field and adept negotiation skills were honed through pivotal roles at organizations such as Yves Saint Laurent and the DC Comics division at Warner Bros. His strategic insights have driven substantial returns on marketing investments for clients such as Unilever, Scotts Miracle-Gro, and the American Red Cross. 


In academia, Stu has contributed significantly as an award-winning professor at New York University, where he has taught a pioneering course on brand licensing to undergraduates for over 20 years. He is also a sought-after speaker who has delivered compelling seminars at various global conferences for decades.


Stu Seltzer's boundless enthusiasm is evident in his presence at industry trade shows, where he is known for his tireless energy and his company’s entertaining video recaps. Stu's passion for life and community involvement shines through in everything he does. This spirited approach inspires those around him, contributing further to his respected status in the industry.


These licensing icons will be honored at the 2024 Hall of Fame and Rising Star Awards in New York City on December 4th. Taking place at Gotham Hall, the event will also spotlight rising talent currently making strides in the licensing industry.


The Rising Star program recognizes young professionals from around the world who have been nominated by their peers for their passion for and contributions to the global brand licensing industry. The 2024 Rising Star recipients will be announced later this year.


“There is so much to celebrate at this year’s Hall of Fame and Rising Star Awards,” said Maura Regan, President of Licensing International. “We are honoring three licensing veterans who have contributed so much to our industry and also to our community. Their decades of innovation and creativity have helped to push the business forward, and I can’t wait to see what Joe, Maca, and Stu do next.”  


“This event is also an opportunity to shine a spotlight on gifted newcomers,” said Veronica Hart, industry executive, Incoming Chair for Licensing International, and Co-Chair of the Committee responsible for Licensing International’s Hall of Fame. “It’s crucial for the global brand licensing industry to connect with and support the next generation of licensing executives, and we are thrilled to celebrate 2024’s Rising Stars.”


Those interested in sponsoring the 2024 Hall of Fame and Rising Star Awards should reach out to Maria Ungaro (


About Licensing International
Licensing International is the leading trade organization for the $340+ billion global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit for more information.


About Licensing International Foundation
The Licensing International Foundation was established in 2020 to mark a new chapter in the global association’s charitable initiatives and to continue its decades-long support of the brand licensing community. The Foundation is focused on the education of future licensing leaders through the Licensing International Scholarship Program, which awards grants to deserving individuals who are interested in a career in brand licensing. Visit for more information or to donate.


Elizabeth Foster, VP of Content & Communications


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