Blogs

113 Innovative Toys & Games That Will Top Wishlists this Holiday Season!   CHICAGO | November 8, 2025 — \"Beautified\" slime, a dinosaur that hatches itself out of an egg, and wiggly fi...

Mumbai / New York – Nov. 6, 2025 — Miko, the global leader in AI companions for kids, today announced a strategic partnership with iHeartMedia, the number one audio company in the U.S. Thi...

Norman Joel Lewis passed away peacefully on October 29, 2025, in Rancho Mirage, California, having recently celebrated his remarkable 98th birthday.   Born in 1927 in the Bronx, New York, ...

The Toy Association Offers Families Tips for Safe Toy Shopping & Play this Holiday   New York, NY | November 3, 2025 — With 80% of parents saying it’s getting harder to spot cou...

First reveal showcases WWE Superstars including Roman Reigns, Cody Rhodes, Rhea Ripley and Hall of Famer Hulk Hogan – full product launch in July 2026   ZIRNDORF, Germany, October 30, 202...

Hi Ryan, I\'m looking forward to seeing you next week at the Chicago Toy & Game Fair! Thank you for taking time to answer some questions. For starters, what do you do in our industry? I’m th...

https://peopleofplay.com/blog/carve-comms-toy-experts-amy-friedland-and-scott-goldberg-offer-five-secrets-to-a-successful-media-strategy-for-toy-fair-2025 ...

EARNED MEDIA IS TRANSFORMING AI!!!!  Yes, it’s true!   FACT: Over half of consumers (52%) replaced traditional online search with generative AI tools like Chat GPT, Bing Copilot, Goo...

Longest Running Inventor Event Connects Creators with Industry Professionals   CHICAGO, IL | October 28, 2025 – People of Play™, a division of The Toy Association™, has r...

The Toy Association™ is closely monitoring major global trade and tariff developments that may affect toy industry operations and costs:   U.S.–China DevelopmentsOngoing talks betwe...