Blogs

The Joy of Marketing Barbie--a Pop Culture Icon By Nancy Zwiers   I had the pleasure of leading the teams that built the Barbie brand to its highest heights throughout the 90’s--what an ...

TOMY International Announces New Bilingual Toy Line Created and Developed by Global Wellness Icon and Two-Time New York Times Bestselling Author Robin Arzón Head Peloton Instructor Robin Arz&...

TOMY International Arrives at Dallas Toy Fair with New Owned IPsOne of TOMY’s two new properties includes a line encouraging inclusivity. September XX 2022, Oakbrook, IL– TOMY Internation...

PEOPLE OF PLAY ANNOUNCE FINALISTS FOR THE 2022 TOY & GAME INTERNATIONAL EXCELLENCE AWARDS TAGIEs Voting Now Open Through October 31, 2022   CHICAGO (September 22, 2022) - Finalists fo...

In the wake of Pokémon’s runaway success, the early 2000s brought us some very unusual and unexpected trading card game tie-ins. Time has proven that they can’t all be zingers. &nb...

In “Bruce’s Beliefs: Everything I know about Business (and Life) I Learned Playing with Toys,” Bruce Lund shares 68 of his beliefs that he’s come to learn through his 40+ years...

  What are your roles and responsibilities in our industry? I oversee worldwide consumer products for Sony Pictures Entertainment. It includes our film and TV slate.    What has b...

  Hi Noah! Please share with our readers your roles and responsibilities in the toy industry.   I’m a co-founder of Squaregles, where we create construction toys that kids can bui...

  What are your roles and responsibilities in our industry? I have spent twenty years helping to grow PlayMonster from a family-owned board game manufacturer to a multi-se...

Is “Quiet Quitting” a Solution for Burnout? By Nancy Zwiers   As the “The Great Re-Set” unfolds, traditional values and behaviors about work are getting up-ended. ...