Robert, as Founder & President of Product Counsel, has 3 main areas of business including Direct to Consumer Marketing; Consumer Product Invention Licensing; & Guiding & Mentoring Young Consumer Product Companies to success..

Robert is an expert Direct to Consumer Marketer who has launched hundreds of products and brands across most consumer categories including Housewares, Health & Beauty, Fitness, Hardware and most notably Toys. Many of these brands have grown to Multi-Hundred Million Dollar successes over their lifetime. Examples include Moon Sand; Air Hogs Havoc Heli; Pom Pom Wow (#1 Circana/NPD); Kurio Tablet; Wubble Ball (#1 Circana/NPD); LaserX and many more.

Robert works with consumer product inventors to help them license or launch their innovations. Examples include ZippySack, SeatPets, Pop2Play, Nockles and many more.

Robert works with young and emerging consumer product companies to guide & mentor them to success. Robert concentrates his expertise on Strategy; Product Development; Financial Management & Modelling; Production of Creative Assets; Architecture of US Domestic & International Channels of Distribution; Logistics, Supply Chain & Fulfillment; Media; Analytics, Attribution & Optimization; Amazon & Retail POS. Examples include BitOGenius Inc., ZipString LLC (From Shark Tank) and many more.

Robert has also initiated strategic partnerships, mergers/acquisitions and helped raise capital for a range of companies.

Robert recently received a Tagie Award as the Leading Service Provider in the Toy Industry and again was named to the Mojo Nation Top 100. Robert also has written articles, published in Global Toy News, Reviews Inventions on pitch panels at various Trade Shows including Toyfair, The Licensing Show, Inspired Home (Housewares) Show & many more and speaks at various conferences.

If your company is new, has a great consumer product and you need guidance navigating to success or help launching a direct to consumer strategy that leads to mass retail distribution, please contact me.

If you are a consumer product inventor who has invested in one of: A Prototype; Patent Application; Inventory; or Some level of development of your idea, please contact me.