Blogs

Hi Ryan, I\'m looking forward to seeing you next week at the Chicago Toy & Game Fair! Thank you for taking time to answer some questions. For starters, what do you do in our industry? I’m th...

https://peopleofplay.com/blog/carve-comms-toy-experts-amy-friedland-and-scott-goldberg-offer-five-secrets-to-a-successful-media-strategy-for-toy-fair-2025 ...

EARNED MEDIA IS TRANSFORMING AI!!!!  Yes, it’s true!   FACT: Over half of consumers (52%) replaced traditional online search with generative AI tools like Chat GPT, Bing Copilot, Goo...

Longest Running Inventor Event Connects Creators with Industry Professionals   CHICAGO, IL | October 28, 2025 – People of Play™, a division of The Toy Association™, has r...

The Toy Association™ is closely monitoring major global trade and tariff developments that may affect toy industry operations and costs:   U.S.–China DevelopmentsOngoing talks betwe...

One More?   Gameplay The object of One More? is exactly as the name suggests: can you name one more thing than your opponents for any given topic? All you need to play is the game itself&mdash...

Imagine being woken by two doctors standing above you. What came next was even worse. “Do you have a DNR Mr. Brings?” I told them yes. The next thing I remember was opening my eyes and s...

Hi Luke! We look forward to meeting you at The Chicago Toy and Game Fair and trying our hand at your Lego pinball and claw machines! Thank you for taking time to answer a few questions. Let’s s...

Dear Toy Association Members,   If there’s one thing I love about our industry, it’s that we never stop creating what’s next. Over the last year, The Toy Association has been ...

Fanzone Football Trivia   Gameplay If you liked Fanzone Soccer Trivia, you will love Fanzone Football Trivia! UltraPRO Entertainment has just dropped another interactive sports trivia game tha...