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For years, the TV and film industry have never been shy about adapting a popular book or story to the big screen, having been met with varying levels of success. Yet, a new wave of adaptations seem to...

Have you ever heard the name Max Alexander?   Perhaps he\'s popped up on your IG reels or maybe not yet. He is, after all, only 7. But at just seven years old, Max has gained a lot of fame on In...

Around the time I started high school, I figured it was high time I had a pair of rainboots. Now, at this point, I had lived in numerous states where rain was a constant (especially during summer). I ...

Children learn and make sense of the world around them through play. While they are having fun, they are developing their cognitive, physical, social and emotional skills. But play is also key in buil...

Toys and Games are sold all year round with a vast peak in the November and December period. Yet toy stores, toy departments and on-line stockists operate for 52 weeks and need sales and margin to con...

The puzzling thing about puzzles is that they aren\'t puzzling at all!   Okay, that was a little lame, I\'ll admit it but its true! Puzzles are quite possibly my favorite form of play. From the l...

  Hi Brian! You\'ve enjoyed an incredible career doing what you love. Can you share with our readers what you are doing now for Mattel?   I’m the Director of Product Design for Gam...

Hi Garrett! Thank you for taking time to chat with us today. Please share with our readers what you do in our industry. I am currently a Principle Designer at Just Play Products on their New Brands I...

CARE-EOKE BY SINGING MACHINE AND RYAN SEACREST FOUNDATION PARTNER TO BRING KARAOKE AND JOY THROUGH MUSIC TO CHILDREN’S HOSPITALS NATIONWIDE   June 8, 2023 - Singing Machine Company, Inc...

Tait & Lily, Inventors of Betcha Can't!