Blogs

The Toy Association has quickly responded to sweeping reciprocal tariffs announced by the Trump Administration April 2: A Toy Association webinar is scheduled for Tuesday, April 8, to pro...

  UPDATE: It been a rough week. I wrote my following comments this past Monday, before two subsequent increases in the tariff rates from goods made in China. While I’ll stand by my advic...

New from Spin Master is the Hatchimals Alive Neon Rainbow Bestie Pool Party! This Hatchimals set is all about BFFs, with two twin eggs that hatch into a heart-shaped hot tub. All you have to do is pla...

$405,000 Has Been Granted to 23 Children’s Hospitals and Health Systems that Treat Under-Resourced Communities   The Toy Foundation™, the philanthropic arm of The Toy Association&tr...

New from Spin Master is Kinetic Sand Splash! We all know and love Kinetic Sand, and this newest iteration is perfect for the upcoming warm weather (outdoor play!). Kinetic Sand Splash is Kinetic Sand ...

  Hi Alicia and Annalee! Thank you for taking time to chat with us. Please share with our readers what your claim to fame is in the toy industry?We created a unique new product that did not ex...

Tiny Easel was created by Jennifer Nolley, artist, entrepreneur, and mom-of-three with a master’s in interior design. As someone with a passion for arts and crafts, she wanted to come up with ne...

The Toy Association™ is working with associations around the world to reaffirm the industry’s commitment to keeping toys tariff-free.   The statement is a united call for toys to be...

Kathleen Campisano of Beacon Media Group Will Serve as Chairperson for a Two-Year Term NEW YORK, NY — The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global ...

The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in ...