Blogs

  Toy ideas can come from anywhere—viral trends, nostalgia, late-night brainstorms, even an obscure take on everyday household items. But sometimes, the most valuable ideas com...

  GOLIATH’S JELLY BLOX CREATIVE KIT EARNS PRESTIGIOUS MESH ACCREDITATIONIndependent certification recognizes Jelly Blox for building kids’ mental, emotional, and social health...

As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in...

At The Toy Association, advocacy is an everyday commitment to protecting and advancing the interests of the toy industry. While tariffs continue to be the most critical issue and remain the central fo...

  San Francisco, CA – 5/1/2025 – Smart Toys and Games, a global leader in educational and imaginative play, is pleased to announce the appointment of Tres Patten as Sales Manager. ...

Fanzone Soccer Trivia   Gameplay Perfect for any soccer-lover in your life, UltraPRO Entertainment just dropped the Fanzone Soccer Trivia game, an interactive trivia game for the whole family....

As the industry prepares for the critical 2025 holiday season, The Toy Association™ is advocating for “zero for zero” tariffs on toys and working to ensure the voice ...

    Proudly Authored By: Shannon Howen, Marketing Communications Manager, Learning Resources   Each year on the fourth Thursday in April, families across the country celebra...

Marvel Super Hero Trainer   Gameplay If you’ve ever wanted to train like a superhero, Ultra PRO Entertainment not only has the toy for you, but takes it one step further: through the Mar...

Food Fight Frenzy   Gameplay Food Fight Frenzy, from Ultra PRO Entertainment, comes with 72 character tiles and 13 food dice. Each die, as you may have guessed, has a different classic food fi...