Blogs

Q. We have a great toy concept that we think appeals to kids of all ages—what are the advantages and disadvantages of targeting a large consumer segment like Kids 3+.A. In my experience wo...

I\'m sitting in my xxth meeting with toy industry people talking about cost increases driven both by cost of goods and logistics. Most if not all suppliers have notified their retailers that prices are...

Closing out the Mattel years of my Toy Stories, imagine a world of vehicles performing amazing feats of derring-do! Toy Stories Chapter 13: Tyco RC Feature Vehicles! Kudos to the brilliant creative mi...

TBR Columnist Tim KilpinDear Tim... Q: Are we done reorganizing? A: We’re never done reorganizing.You know the word. And you dread it like a soldier hearing ‘Incoming!’Reorg!How ...

https://peopleofplay.com/blog/sky-castle-toys-launches-industry-vets-nelson-loerzel-ready-to-wow-the-industry-with-lets-glow-studio...

It is sometimes hard to imagine that successful brand in the US can be virtually unknown in other markets. Such was the case of Hot Wheels ca 2000. Thanks some creative out-of-the-box thinking and act...

  Sky Castle Toys™ (www.SkyCastleToys.com) was founded by Lev Nelson and Josh Loerzel in August 2020 in the midst of the global pandemic. The long-time friends and coworkers took the lea...

What exactly do you do in the industry? Short story: I design and develop products and packaging - concept to shelf; mostly children’s products and adult collectib...

Hi! My name is Hayley Anderson, and I am a play advocate, toy enthusiast, and kid at heart. I currently work for Creative Fold, a design agency specializing in creating and developing toys and games. ...

In addition to Games, the second anchor for the Harry Potter line was the amazing magical toy line created by Kip Pohlman\'s Advanced Concepts Team and Alton Takeyasu\'s Harry Potter Toy Desig...