Blogs

The Incredible Power of Nurturing By Nancy Zwiers This spring (early here in sunny California), I witnessed the incredible power of Nature and her amazing nurturing instinct.    The stor...

CHICAGO, IL (March 28, 2022)  -  People of Play today announced its first quarterly educational webinar targeting industry marketing and PR pros.   The first session will be April ...

Hi Steve! What are your roles and responsibilities in our industry? As VP of Sales and Marketing at Hog Wild Toys, I get to be involved in so many aspects of our business. The thing I really love abo...

    Hi, Tami! Why did you want to do a podcast and who are some of your upcoming guests?  The idea for Toy Stories, our podcast, actually came out of a brainstorming session we did ...

When I saw Nancy Zweir’s recent post on LinkedIn about keeping play as an integral part of an adult life recently, I couldn’t resist commenting that fostering a puppy is a great one. It al...

A Tribute to an Unsung Hero—Toy Association’s Marian Bossard By Nancy Zwiers Marian Bossard, over 22 years with the Toy Association, epitomizes gracious servant leadership.   As M...

How To Put On Your Cape-abilities In this blog post, you’ll continue to find strategies that you can use to shake up your thinking and unleash your innovation superpowers. Each post defines a t...

What are your roles and responsibilities in our industry? I am the founder and CEO of a small Chicago based toy company, creating sets of sports action figures to inspire creative play in kids all ye...

Driving Play Value By Nancy Zwiers   I define play value as the amount of time a child spends playing with a toy relative to its price. Delivering play value is our industry’s reaso...

  What are your roles and responsibilities in our industry?   I lead the Hasbro SPARK team as SVP of Design Innovation and Inventor Relations. The Hasbro SPARK team is a central team that...